Fox Corporation Partners with SeeHer & Launches “She’s a Hero” Initiative

umeektv — Thu, 11 Mar 2021 03:05:05 +0000

Fox Corporation (Nasdaq: FOXA, FOX) and the Association of National Advertisers’ (ANA) SeeHer movement announced a partnership to further support the organizations’ mission to accurately portray women and girls in marketing, advertising, media and entertainment. In support of International Women’s Day, FOX and SeeHer will introduce “She’s a Hero” – an initiative that will honor and celebrate female first responders.

“FOX is proud to support the #SeeHer movement and its continuing mission to promote gender equality, as well as highlight the incredible achievements of our female first responders through our “She’s a Hero” initiative,” said Marianne Gambelli, President of Ad Sales for FOX. “Across the country, we continue to see the brave contributions that our first responders and front-line workers are making throughout our communities, and I am proud we can use the FOX portfolio to honor and celebrate their remarkable and vital work.”

The activations for the “She’s a Hero” initiative will include:

FOX will highlight the amazing achievements of real-life female first responders with a thematic, custom- produced, spot that will air on March 8 in a FOX Fast Break during an original episode of the hit drama 9-1-1. Starring Angela Bassett, who also serves as an executive producer of the network’s popular 9-1-1 franchise, FOX’s #1 scripted series draws from real life, high pressure experiences of first responders. Additionally, FOX will distribute the custom-produced content across the social platforms of the 9-1-1 series.

SeeHer member L’Oréal Paris has signed on to partner and support the custom content that will air in the FOX Fast Break and across the 9-1-1 social platforms.

The beauty brand’s signature philanthropic program, Women of Worth is calling on Americans across the country to nominate an everyday hero they know for a chance to be named one of ten 2021 Honorees. Each woman will receive $20,000 to fund their charitable endeavors, a national platform to share their stories and an opportunity to build a network that will create an even greater impact in the community they serve. Nominations close April 30.

“FOX Entertainment has built its reputation on telling diverse stories and bringing the underrepresented to the forefront,” added Suzanne Sullivan, EVP of Ad Sales for FOX Entertainment. “The characters and programming that air on FOX introduce perspectives and lifestyles that are not often seen in media and give a voice to those who are excluded from the conversation. 9-1-1 is the perfect series to align this custom content, and we’re proud to partner with L’Oréal Paris to help celebrate female first responders.”

“We are delighted to partner with FOX to further advance our mission of accurately portraying women and girls in marketing, advertising, media and entertainment, so they can see themselves as they truly are and in all their potential,” added Nadine Karp McHugh, president, SeeHer. “Now more than ever with research revealing that women are taking the brunt of the pandemic and with the majority of essential workers being female, it is crucial that we see her and celebrate all of her contributions. Programs like 9-1-1 and the real-life stories they are telling through this effort represent a great example of shining a light on authentic real-life heroes.”

Additionally, FOX will further amplify its “She’s a Hero” initiative and distribute the custom produced content celebrating the work of real-life female first responders across FOX Sports and FOX News Media.

The post Fox Corporation Partners with SeeHer & Launches “She’s a Hero” Initiative appeared first on WE SPEAK MEDIA.

[Pictures] At the ‘Black Panther’ premiere, it’s a regal night of stars and standout looks

umeektv — Wed, 31 Jan 2018 14:51:13 +0000

If you’ve ever wondered how kings and queens of the fictional, futuristic nation of Wakanda might dress, look no further than Marvel Studio’s “Black Panther” premiere in Los Angeles on Monday night. In keeping with the “royal attire” theme dictated by the evening’s invitation, stars and attendees hit the purple-hued carpet in a kaleidoscopic display of regal, Africa-inspired fashion.

Taking cues from the film’s costumes (which were envisioned by Oscar-winning costume designer Ruth E. Carter), Lupita Nyong’o channeled her warrior character, Nakia, while wearing a purple, custom-made Atelier Versace chiffon gown with gold metal hardware harness details reminiscent of armor. Chadwick Boseman, who stars as Wakandan ruler T’Challa, looked every bit the part in a black and gold blazer by Emporio Armani.

Lupita Nyong’o at the “Black Panther” premiere. Valerie Macon / AFP/Getty Images

Lupita Nyong’o Valerie Macon / AFP/Getty Images

For Letitia Wright, who plays the role of princess Shuri in the Ryan Coogler-directed film, that interpretation came in the form of a black-and-white embroidered Bibhu Mohapatra gown, picked out with the help of stylist Ade Samuel.

“We talked about what the movie meant and how strong it was and wanted to give that same powerful feel to Letitia’s look on the red carpet,” says the stylist, who drew upon her own Nigerian roots while researching the theme before landing on the ethereal, embellished number for Wright. “Letitia plays such a riveting character and she brings a light to the role. Keeping her fresh and young was the idea.”

But it wasn’t just the cast who took the dress code to heart for the occasion. Styled by Jason Bolden, “grown-ish” star Yara Shahidi wore a youthful, tasseled white Etro gown and Christian Louboutin sandals, while British-Nigerian actor David Oyelowo wore a traditional dashiki. “Insecure’s” Issa Rae also got the warrior memo, opting for a sophisticated, pleated white Rosie Assoulin dress with a rainbow-colored panel, paired with metallic Giuseppe Zanotti shoes.

Fresh off the Grammys stage, where she delivered a powerful speech in support of the Time’s Up movement on Sunday, actor and musician Janelle Monáe worked with stylist Alexandra Mandelkorn to put her own spin on the theme while staying true to her own sartorial sensibility that she’s cultivated over the years. That meant “something black and white, but also something sculptural and avant-garde that felt very regal,” explains Mandelkorn, who worked with Monáe to select a look from Christian Siriano’s pre-fall 2018 collection that fit the bill. Dressed in a billowing skirt paired with an architectural top featuring two-tone sleeves, Monáe topped off the ensemble with an Erickson Beamon tribal choker and a traditional black kufi cap embellished with gold embroidery.

“It looks like a crown,” says Mandelkorn. “It was very fitting for the theme.”

More looks on the purple carpet

“Black Panther” costar Winston Duke on the purple carpet. At right, “Black Panther” costar Danai Gurira, center, with the Dora Milaje actors at the premiere of “Black Panther” at the Dolby Theatre in Hollywood on Jan. 29. Jesse Grant / Getty Images for Disney (left); Alberto E. Rodriguez / Getty Images for Disney

Michael B. Jordan, Angela Bassett and Daniel Kaluuya

“Black Panther” costars Michael B. Jordan, from left, Angela Bassett and Daniel Kaluuya at the film’s world premiere in Hollywood. Jesse Grant / Getty Images for Disney; Valerie Macon / AFP/Getty Images

Chadwick Boseman

“Black Panther” costar Chadwick Boseman at the world premiere of “Black Panther.” Alberto E. Rodriguez / Getty Images for Disney

Janelle Monáe, Yara Shahidi and Chloe X Halle

Janelle Monáe, from left, Yara Shahidi and Chloe X Halle at the premiere of “Black Panther.” Rich Polk / Getty Images for Disney; Jesse Grant / Getty Images for Disney (center and right

Letitia Wright, Issa Rae and David Oyelowo

“Black Panther” costars Letitia Wright, from left, Issa Rae and David Oyelowo on the purple carpet at the “Black Panther” premiere in Hollywood. Jesse Grant / Getty Images for Disney; Alberto E. Rodriguez / Getty Images for Disney; Valerie Macon / AFP / Getty Images

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