We Speak Brands
HAWKS SHOP AND ‘HONOR ROLL CLOTHING’ TO LAUNCH LIMITED-EDITION PEACH-THEMED APPAREL
Unisex Shirt and Hoodie will be Available to Purchase Beginning This Saturday at the Hawks Shop at
State Farm Arena
ATLANTA, GA, Jan. 26, 2023 – In advance of Black History Month, the Hawks Shop, the official team store of the Hawks, collaborated with Atlanta Fashion Week to select local Black-owned business Honor Roll Clothing, a unisex lifestyle brand dedicated to utilizing creativity to challenge the perspective of culture, to design limited-edition apparel for fans. Inspired by the team’s PEACH City Edition uniforms, the joint effort involves a limited-edition shirt and hoodie designed by the co-founders of Honor Roll Clothing and the Hawks Brand Merchandising Department. These items are available for purchase at the Hawks Shop across from Gate 1 at State Farm Arena when the team takes on the Los Angeles Clippers on Saturday, Jan. 28.
“We are excited to team up Honor Roll Clothing for this limited-edition capsule which truly embodies the iconic Atlanta style while still repping the Hawks,” said Hawks’ Senior Vice President of Brand Merchandising Amy Serino. “By sharing our platform with this amazing brand, we continue to stay ‘True To Atlanta’ and empower local creators.”
In October of last year, the Hawks and Atlanta Fashion Week (ATLFW) identified Honor Roll Clothing as a local brand that goes beyond retail and supports the Atlanta community. ATLFW is the ultimate resource for fashion designers and represents fashion as a conduit for expression in design, music and visual arts.
“Through this collaboration, ATLFW and the Atlanta Hawks are both committed to creating opportunities that fosters equity and inclusion for independent brands,” said Angela Watts, founder of Atlanta Fashion Week. “We appreciate the Atlanta Hawks supporting our mission of giving independent brands like Honor Roll the positive push, they need to shape a sustainable future for their business.”
Honor Roll Clothing was founded in 2010 by Blair Caffey, Chris Duncan and Darnell Shepherd. The lifestyle brand is dedicated to utilizing its creativity to challenge the perspective of culture. Honor Roll’s clothing uses inspirational phrases and imagery to cultivate the community.
“Honor Roll Clothing is proud to partner with Atlanta Fashion Week and the Atlanta Hawks for this limited-edition collection,” said Duncan. “Together, we embody the soul and heart of what makes Atlanta great: perseverance, creativity and heritage.”
To learn more about Honor Roll Clothing, visit HonorRollClothing.com. To learn more about Atlanta Fashion Week, visit atlantafashionweek.co/. For tickets to the Hawks game on Saturday, Jan. 28, visit Hawks.com/Tickets.
# TrueToAtlanta #
ABOUT THE ATLANTA HAWKS
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includesthe College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2022-23 regular season, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.
ABOUT ATLANTA FASHION WEEK
Atlanta Fashion Week (ATLFW) is committed to evolving into a global fashion destination with the mission of celebrating diversity, innovation and creativity in fashion. Our primary goal is to create an interactive hub for fashion designers where trend-setting work is celebrated before it reaches a mainstream audience. ATLFW is the ultimate resource for fashion designers and represents fashion as a conduit for expression in design, music, and visual arts. For more information about Atlanta Fashion Week, please visit: www.atlantafashionweek.co .
We Speak Brands
Lee Mendelson Film Production’s 12” Limited Edition Heart-Shaped “Be My Valentine, Charlie Brown” LP Now Available
Lee Mendelson Film Productions proudly announces the release of their new 12” Limited Edition heart-shaped “Be My Valentine, Charlie Brown” LP, for a deeply personal project that honors and extends the timeless legacy created by their father, legendary producer Lee Mendelson, and composer Vince Guaraldi. More than an album, this release is a continuation of a cultural conversation that has resonated across generations.
For decades, the Charlie Brown specials and their music have remained an enduring part of American life. Their longevity is no accident. The legacy endures because, for the first time in popular culture, children spoke to one another honestly about feelings—about loneliness, hope, disappointment, joy, and belonging. Vince Guaraldi’s gentle, expressive compositions, paired with Lee Mendelson’s groundbreaking storytelling, allowed those emotions to be felt rather than explained, creating a rare emotional authenticity that continues to connect with audiences of all ages.
The 12” Limited Edition heart-shaped “Be My Valentine, Charlie Brown” LP is rooted in that same emotional truth. Designed to reflect sincerity, love, and connection, the project carries forward the spirit of music that speaks directly to the heart. Rather than recreating the past, Jason and Sean Mendelson build upon it, honoring Guaraldi’s melodic warmth while introducing their own contemporary voice and perspective.
This album is the first variant release from LMFP in 2026 that will begin the commemoration of 75 years since Vince Guaraldi started his recording career and 50 years since he passed away.
“This is the warmest, most lyrical musical offering of all the Guaraldi Peanuts scores,” Sean Mendelson said. “Additionally, I am proud to say that Lee Mendelson Film Productions is continuing with our sustainability efforts by manufacturing the heart-shaped LP in the bio-attributed method, which means it uses 90% less Carbon than a traditional record.”
The release stands as a tribute to a family legacy that changed how music and storytelling could communicate emotion, especially through the lens of childhood. It also marks a new chapter—one that respects tradition while embracing evolution.
With this heart-shaped album, the Mendelson’s reaffirm that music born from authenticity never fades. It becomes timeless.
Order the 12” Limited Edition heart-shaped “Be My Valentine, Charlie Brown” LP here:
https://recordstoreday.com/UPC/760137199380
Follow Lee Mendelson Film Productions on IG @leemendelsonfilmproductions
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