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Rainer Ild Shares New Single ‘Honky’

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The boundary-pushing artist Rainer Ild is renowned for his innovative approach to music and returns with his thought-provoking single ‘Honky’.

Rainer Ild is a composer who keeps pushing the limits of artistic expression. He has a bachelor’s degree in music and a varied portfolio of compositions for theatre, commercials, and movies.

This pop song’s engaging melody and insightful lyrics entice listeners to go on a voyage of reflection and self-discovery. With his fascinating performances, Rainer Ild captivates listeners with his unique musical skills and powerful stage presence.

‘Honky’ began as a joke, compared to the rest of Rainer Ild’s songs and album. He intentionally created a different release as his forthcoming album will be a bit of chaos. It started from a random pipe tapping his colleague did. He pulled his phone out, recorded a voice memo, laughed, and told his workmate that he was going to make a song out of that. He went home and fooled around with it never thinking that it would amount to anything. When Rainer Ild did a listening event for his friends and some music critics where he played approximately 25 songs, ‘Honky’ received the best feedback.

The ‘Honky’ music video, which was directed by the well-known directors Roland Abel and Raoul Kirsima, presents a bizarre and provocative visual depiction of the song’s themes. Rainer Ild invites spectators to go into the depths of their awareness by immersing himself in a universe where fact and imagination collide, relinquishing creative authority to the filmmakers. “Some people might think that we crossed every limit of decency with the Honky video – quite possible,” Roland Abel hints at the audacious nature of the video.

“‘Honky’ is more than just a song; it’s a poignant commentary on the façade of modern life. Rainer Ild delves into the themes of superficiality and self-importance, highlighting the absurdity of taking ourselves too seriously. In a world where authenticity is often obscured by pretense, ‘Honky’ serves as a reminder that we are all flawed individuals, navigating our way through life’s complexities,” Rainer Ild comments on the release.

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Miranda Lambert to Headline Dallas Cowboys Thanksgiving Halftime Show, Kicking Off Salvation Army’s Red Kettle Campaign

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Miranda Lambert at AT&T Stadium ahead of the Red Kettle Kickoff. (Photo courtesy of The Salvation Army)

Multi-Platinum, three-time GRAMMY Award-winning country music superstar Miranda Lambert will perform live at AT&T Stadium during the nationally televised Dallas Cowboys Thanksgiving Day game against the Philadelphia Eagles for the 30th consecutive Salvation Army Red Kettle Kickoff halftime show. The game will air on Fox at 3:30 p.m. CST, shining a spotlight on the needs of millions during the holiday season and throughout the year.

This year marks The Salvation Army’s 136th Red Kettle Campaign. Over the last three decades, the kickoff performance has become a holiday staple, using one of the biggest national stages in sports to help the Red Kettle Campaign raise more than $3.4 billion.

“There’s something special about how music brings people together, especially when it’s to spread joy and hope to families who need it most,” said Lambert. “The Salvation Army and the Dallas Cowboys have built an incredible tradition with the Red Kettle Kickoff, and I can’t wait to be back home in Texas this Thanksgiving to help carry it forward.”

“The Red Kettle Kickoff has become one of the Dallas Cowboys’ proudest traditions and one my family and our entire organization look forward to every Thanksgiving,” said Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairman for The Salvation Army. “For 30 years, incredible artists have appeared on our halftime stage to help The Salvation Army bring hope to millions of people in need. We’re grateful to Miranda Lambert for joining that legacy and helping us continue this meaningful tradition.”

That tradition began with Jones herself. In the 1990s, her dad, Dallas Cowboys Owner, President and General Manager Jerry Jones, challenged her to inspire fans to care as much about the Cowboys’ impact off the field as they did about the game itself, and the Joneses saw an opportunity to partner with an organization making a real difference in communities across the country. Charlotte envisioned turning the team’s nationally televised Thanksgiving halftime show into the launch of The Salvation Army’s Red Kettle Campaign, pitched the idea to network executives, and has championed the partnership ever since.

Reba McEntire headlined the inaugural show in 1997, followed by iconic artists including Destiny’s Child, Carrie Underwood, the Jonas Brothers, Selena Gomez, Dolly Parton, Lainey Wilson, and, most recently, Post Malone. Each performance rallies viewers to support The Salvation Army’s year-round work in their own communities.

“The Red Kettle Campaign gives people a simple way to spread joy and support their neighbors in need,” said Commissioner Merle Heatwole, national commander of The Salvation Army. “The Red Kettle Kickoff has brought that spirit of giving to a national audience for the last three decades. We’re grateful to the Dallas Cowboys, the Gene and Jerry Jones family, and Miranda Lambert for helping us kick off the season by bringing attention to the needs of neighbors throughout the nation.”

Every donation stays in the community in which it’s given to provide help and hope for those in need. To learn more, give help, or get help, please visit SalvationArmyUSA.org.

About Miranda Lambert

Miranda Lambert has defined her multifaceted career as an artist, entertainer, producer, entrepreneur, advocate and businesswoman with an unflinching quest for excellence, honesty and conviction. Her latest album, Crisco, featuring current single “Snakeskin Boots” with Ella Langley, is available everywhere now via MCA and continued her unbroken streak of 11 consecutive Top 10s on the Country Albums chart. The most-awarded artist in Academy of Country Music history, including their top honor for Entertainer of the Year, she has also won three GRAMMYs, 14 Country Music Association Awards and was named to the TIME 100 list of the world’s most influential people. Lambert has taken those standards to become a New York Times bestselling author and a label co-founder, teaming with longtime collaborator Jon Randall to launch their own imprint, Big Loud Texas, in partnership with Big Loud Records. Her passion for animals inspired the creation of MuttNation Foundation, a 501(c)(3) nonprofit which has raised over $15 million since inception to promote shelter pet adoption, support rescue organizations nationwide, advance spay & neuter and help shelters recover from natural disaster.

About The Salvation Army

The Salvation Army provided more than 28 million service touchpoints to people in 2025, helping them overcome poverty, addiction, and spiritual and economic hardships by preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination. From providing food, shelter, and eviction prevention assistance to emergency disaster relief, rehabilitation, youth programs, and spiritual enrichment, The Salvation Army serves communities across the United States through nearly 7,600 centers of operation. For more information, visit SalvationArmyUSA.org.

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