We Speak Entertainment
Tiffany Haddish Is The New Spokeswoman for Groupon
Tiffany Haddish is the new official spokesperson for Groupon, all thanks to her hilarious viral re-telling of using the company to go on a swamp tour with Will and Jada Pinkett Smith.
Watch the late night TV moment via the clip above.
By giving Groupon a huge profile boost, Haddish will now appear in a series of commercials — including the company’s upcoming Super Bowl spot.
According to Page Six, “the 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on Feb. 4.”
“Nobody knows Groupon like I know Groupon,” Haddish said. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”
Groupon’s head of marketing for North America, Jon Wild, says that Haddish’s “Jimmy Kimmel Live!” appearance was such a hit throughout the company that they started looking into how they could work with the “Girls Trip” star.
During their Operation Haddish brainstorming sessions, Wild and his team discovered Tiffany is not only an avid user, she’s in the top one percent of most frequent Groupon purchasers.
“The Jimmy Kimmel link went through the entire company very quickly,” Wild tells PEOPLE. “We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl.”
We Speak Entertainment
OFFICIAL TRAILER RELEASED FOR “CALL ME MICKY,” EXECUTIVE PRODUCED BY DOMINIQUE JACKSON
New 22-minute documentary short follows Micky Angelo Petrillo after transitioning at 59, with the acclaimed POSE star helping bring his story to the screen
FOR IMMEDIATE RELEASE — NEW YORK: The official trailer for CALL ME MICKY, a new documentary short Executive Produced by acclaimed POSE star Dominique Jackson and directed by Andrew Rasmussen, has been released on YouTube ahead of the film’s upcoming festival run.
The 22-minute documentary follows Micky Angelo Petrillo, a larger-than-life New Jersey native who transitioned at 59 and is now discovering what comes next.
Rather than presenting transition as the conclusion of Petrillo’s story, CALL ME MICKY focuses on the life unfolding afterward — through Pride celebrations, open mics, friendships, storytelling and Petrillo’s increasingly public embrace of the man he fought decades to become.
Jackson also appears in the film, joining Petrillo for an intimate on-camera conversation about identity, visibility and what it means to finally live openly as yourself.
Internationally recognized for her commanding portrayal of Elektra on FX’s groundbreaking series POSE, Jackson is an actress, model, activist and producer who also served as an Executive Producer of the acclaimed documentary I’M YOUR VENUS, which premiered at the Tribeca Festival.
Petrillo is the author of the memoir Walking the Earth: First as a Woman, Then a Man.
While CALL ME MICKY captures one chapter of Petrillo’s much larger story, the film offers an intimate portrait of a man discovering that becoming yourself is not the ending — it may only be the beginning.
CALL ME MICKY is produced by CARDINAL, a New York City–based creative production company, and directed by CARDINAL co-founder Andrew Rasmussen.
The film begins its festival run this fall, with additional screenings and festival announcements forthcoming.
Watch the official trailer for CALL ME MICKY:
For more information, visit https://www.CallMeMickyFilm.com
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