We Speak Indie Artist
Zay Jackson Delivers Heartfelt Storytelling And Smooth Vibes On Cheat Code
Zay Jackson’s new EP Cheat Code is a masterclass in blending storytelling with a contemporary R&B sound. Across six tracks, the Virginia-born singer takes listeners on a journey through a relationship that starts with excitement but quickly unravels into regret and self-reflection. Zay’s vocals are the centerpiece, shifting effortlessly between falsetto and grounded tones, giving each track a unique emotional color. The EP is polished yet intimate, a combination that allows listeners to feel like they are stepping into his world while still leaving space for their own emotions to resonate.
One of the standout tracks, “Parts Of Me,” perfectly captures the aftermath of love lost. Zay sings, “Calls don’t chime, rhymes don’t rhyme, I can’t find my happiness,” a line that perfectly sums up the emptiness of waking up to a reality without someone who once defined your days. His delivery is delicate but full of feeling, and the soft production provides a spacious backdrop that makes every word land. The title track, “Cheat Code,” explores the thrill and consequences of impulsive decisions in love, highlighting Zay’s ability to tackle complex emotional territory without losing musicality. Each track flows naturally into the next, creating a narrative arc that keeps the listener invested from start to finish.
The production throughout Cheat Code is modern and sleek, with airy synths, gentle percussion, and layered harmonies that highlight Zay’s vocal strengths. It never feels overproduced, instead giving room for the emotion to breathe and for the story to unfold. The EP shows that Zay Jackson is growing not only as a vocalist but as a songwriter who can craft music that is both relatable and artful. Cheat Code is a strong reminder that R&B continues to thrive when honesty, vulnerability, and skillful storytelling are placed at the center of the music. This EP positions Zay as a voice to watch, one capable of turning personal experiences into memorable and impactful songs.
Artist Prymrr returns tomorrow, October 6, 2026, with her powerful new single "Sick Of It," accompanied by an official music video that brings the song's themes of frustration, intensity, and breaking free. "Sick Of It" captures the feeling of reaching a breaking point and finally refusing to hold back. With an emotionally charged sound and Prymrr's unmistakable energy, the track transforms frustration into empowerment an anthem for anyone who has ever reached the point of saying, enough is enough.
The official music video takes a cinematic and immersive approach, utilizing a one-shot filming style inspired by the visual intensity and continuous-shot storytelling of Netflix's Adolescence. The uninterrupted camera movement creates an intimate, immediate experience, drawing viewers directly into Prymrr's world as the story unfolds. Visually, the video establishes a distinctive atmosphere through a black-and-white foundation, subtle muted earthy tones, and carefully placed pops of red. The restrained palette creates a raw, moody aesthetic, while the flashes of red heighten the emotion and intensity of key moments.
The release will also be followed by a special dance concept video, coming soon. The concept video features dancers from the hometown studio where Prymrr danced as a child, creating a meaningful full circle moment that connects her early dance roots with her evolution as an artist. The visual will also incorporate dancers from the studio, adding a personal touch and nod to the place where her journey began.
Choreographed by Dez Penn, the dance concept transforms "Sick Of It" into movement, using choreography to express the song's themes of tension, frustration, strength, and release. Bringing together dancers from Prymrr's hometown studio Penn Point Dance Academy makes the project especially personal, celebrating the foundation that helped shape her as a performer.
Together, the song, official music video, and upcoming dance concept present different sides of the same story: reaching your limit, confronting what has been holding you back, and just finding the strength. "Sick Of It" is about that moment when you stop explaining yourself and realize you've had enough," says Prymrr. "It's taking everything you've been holding in and finally letting it out."
"Sick Of It" and the official music video are out October 6, 2026, on all major streaming platforms and YouTube. The dance concept video is coming soon.
About Prymrr
Prymrr is an artist known for her bold presence, fearless creativity, and emotionally direct approach to music and performance. Drawing from her background in dance and her evolving musical identity, she continues to create work that blends intensity, vulnerability, and individuality.
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