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ASH: Redefining Alternative R&B with Bold New EP ‘Holding Water’

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Emerging from the intricate crosscurrents of Alternative R&B, Indie, and Neo-Soul, ASH is rapidly establishing herself as one of the most captivating new voices in contemporary music. With a signature sound that transcends genre boundaries, this rising artist blends bilingual lyricism, innovative production, and an evocative vocal style that sets her apart. Her debut EP, Holding Water, solidifies her place in the alternative music scene, revealing a richly layered exploration of emotional release, introspection, and artistic growth.

ASH’s musical journey has been anything but conventional. Raised in Beijing’s vibrant international community, she began her classical piano training at the age of four, laying the foundation for her intricate understanding of music theory and composition. As a teenager, she expanded her instrumental prowess by teaching herself guitar, bass, and drums, setting the stage for the genre-bending production style that defines her music today.

Her academic pursuits brought her to the prestigious University of Pennsylvania, where she balanced her education with a deep passion for the performing arts. Afterward, a scholarship to The New School in New York City opened the door to a more immersive music career. It was here that ASH fully embraced music production, and the seeds of Holding Water were sown. This project would go on to catch the attention of Grammy Award-winning mixing engineer Jeff Ellis, who has worked with the likes of Frank Ocean and Doja Cat, signalling that ASH’s music was ready to make waves on a much larger scale.

At the heart of ASH’s artistry is her ability to weave together diverse musical influences. From the soulful grooves of R&B to the introspective moodiness of Indie Rock, her sound is a reflection of her multicultural upbringing and broad musical education. On, Holding Water, these influences come together in a seamless, genre-defying project that showcases her versatility and willingness to push creative boundaries.

The EP opens with “Infatuated,” a haunting ballad that plunges listeners into the emotional depths of unrequited love. The heavy, atmospheric production mirrors the song’s lyrical themes of desire and heartbreak, setting the tone for the emotional journey that follows. ASH’s vocal performance is raw and captivating, embodying the devastation of longing with a delicately restrained intensity.

On “Pearl,” ASH shifts focus toward self-reflection and empowerment, crafting an introspective anthem about prioritising one’s own needs. The track’s electronic-infused production enhances the sense of transcendence as she navigates themes of self-assurance and personal freedom. It’s a sonic departure that highlights her ability to experiment while maintaining emotional depth.

“Reverse Psychology,” the EP’s standout single, is an emotional storm of release. Built around looped vocal harmonies and intricate guitar work, the track details the final moments of a turbulent relationship. ASH’s lyrics and delivery capture the push-pull dynamic of emotional turmoil, offering listeners both catharsis and resolution.

“Blue Interlude” and “These Clouds” continue the EP’s narrative with poignant reflections on the complexity of human emotions. “Blue Interlude” is a delicate, melancholy lullaby that speaks to the liminal space between passion and dread. The brief but emotionally charged track leaves a lasting impression, while “These Clouds” serves as a moment of respite. With its lush instrumentation and a saxophone solo that invites listeners into a cosy cocoon of comfort, the track is a reminder of ASH’s talent for crafting immersive sonic environments.

Finally, the EP’s title track, “Holding Water,” is a powerful statement of creative self-assurance. Completely acapella, the song is a showcase of ASH’s vocal range and versatility. It’s a raw and vulnerable track that encapsulates the EP’s themes of self-discovery, release, and the fluidity of identity. ASH pours her hopes and fears into the song, trusting her intuition and letting go of the need to define herself by external standards.

With, Holding Water, ASH has created a deeply personal project that speaks to the universality of emotional experiences while pushing the boundaries of contemporary music. Her fearless approach to blending genres, combined with her bilingual lyricism and unique vocal style, positions her as a trailblazer in the alternative R&B scene.

ASH’s music is not just a fusion of sounds—it’s a reflection of her own multifaceted identity and the journey she’s embarked on to define herself as an artist. In a world where genre lines are increasingly blurred, ASH stands out for her ability to create music that is both emotionally resonant and sonically innovative. As she continues to grow as a musician and producer, there’s no doubt that ASH is poised to leave a lasting mark on the global music landscape.

With, Holding Water, she has not only introduced herself as a bold new voice in music but also delivered a project that resonates with listeners on a deeply personal level. The future for ASH is boundless, and this EP is just the beginning of a career that promises to be as dynamic and boundary-pushing as the artist herself.

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Acclaimed US singer-songwriter Juliet Lloyd to tour the UK for the first time this summer.

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Shortly after releasing her sophomore album in 2007, US-based singer-songwriter Juliet Lloyd walked away from music completely for more than 10 years, feeling burned out and unhappy with her career progression like so many other independent artists. After going through a divorce in 2019 and in the midst of a global pandemic, she found herself pulled back toward the siren call of songwriting and again making the leap to pursue it full time. Her latest album ‘Carnival’, released in 2024, is in many ways the culmination of those decisions, and the reintroduction of an artist who now has the wisdom of experience.

There’s an unmistakable urgency you can feel when a song is written and performed from a place of complete honesty. That feeling permeates ‘Carnival’. “I’ve always been envious of writers who say they write songs because they have to, because they had these things they just had to get out of themselves,” Juliet says. “I had never really felt that way until this album. I’ve become someone who writes because they have to.”

Stylistically, ‘Carnival’ draws on a range of influences from Laurel Canyon-era singer/songwriters, to Lilith Fair rockers, to confessional country/folk balladeers, to indie pop. The central theme of the record and that of its title track is not being too precious about any one experience or decision. Take them for what they are, live in the moment, and move on when they’re done. It acknowledges also that memory can be subjective, and ambiguous—was an experience ultimately a good thing or a bad thing? And whose memory can you rely on to determine the answer to that question?

‘Carnival’ doesn’t just deal with the complexities of ending relationships, it also deals with all the feelings that come with moving on. The album’snine songs feature evocative storytelling that reveals a simple truth: when the carnival inevitably leaves town, you’re left with an empty parking lot. And how you remember, it is a choice. As Juliet sings in the title track, “If only there was a way you could bottle up that feeling / and you’d drink it in / when the days are short and you long.”

Across her 20+ year career, Juliet has been admittedly stylistically non-monogamous. Her first full-length album, ‘All Dressed Up’, was released in 2005 and was heavily jazz-influenced- a label that she rejected at the time. “I am a piano player and a woman, so I was immediately compared to Norah Jones—and I bristled at that,” Juliet says. “Listening back now, I can totally see that it was true, and it of course wasn’t a bad thing.” Her follow-up release ‘Leave the Light On,’ came out two years later and featured a slick piano-pop production that led to five of its songs being placed on reality TV shows on MTV and VH1. Coming back after her 10-year break from writing and recording, Juliet released ‘High Road’, a collection of five Americana/soul-tinged songs produced by Jim Ebert (Meredith Brooks, Shai) that earned her widespread recognition and songwriting awards both in her home region of DC as well as nationally.

Now with her first ever UK tour scheduled for July 2025, Juliet has also dropped a completely brand-new single ‘Wild Again’, which like ‘Carnival’, was written with and produced by Todd Wright (Lucy Woodward, Butch Walker, Toby Lightman). ‘Wild Again’, however, charts yet another new step in Juliet’s journey.

Carnival’, is full of deeply personal songs that are drawn from my real-life experiences and relationships. Coming out of that album cycle, I was feeling a little exhausted by my own navel-gazing and I was craving inspiration elsewhere. So, a lot of the songs I’m writing now are an evolution of sorts – focused more on external stimuli and finding the personal stories and humanity in that. Wild Again is a perfect example of this,” she explains.

The idea for ‘Wild Again’ was born out of a NY Times podcast Juliet listened to about the real-life efforts to return the whale that played Willy in the iconic movie ‘Free Willy’ back into the wild.

“It’s an insane, heartbreaking story that asks all kinds of thorny questions about human responsibility and humility and what’s the “right” thing to do and is that the same as the “kind” thing to do. There was a line that one of the trainers said in the podcast, explaining that they were trying to “train him to be wild again.” The complete absurdity of that statement hit me in the moment, and I immediately started jotting down lyrical ideas”, Juliet says.

Catch Juliet Lloyd on her UK tour this July:

1st July: The Folklore Rooms / Brighton
2nd July: The Hyde Tavern / Winchester
3rd July: Hen and Chicken / Bristol (CRH Music promotions)
4th July: Artisan Tap Hartshill / Stoke-on-Trent

5th July: Waggon & Horses, Nottingham

6th July: Cafe#9 / Sheffield
7th July: Hyde Park Book Club / Leeds
10th July: FortyFive Vinyl Café / York
11th July: The Muddy Puddle / London
13th July: The Wrotham Arms / Broadstairs

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