We Speak Music
ASH Delivers Masterful Debut Tune ‘Infatuated’
ASH makes a remarkable debut with her single “Infatuated,” displaying her smart composition, production, and dramatic performing abilities. This song perfectly expresses the terrible human experience of falling in love with someone who isn’t truly the right fit for you. A strong bass groove serves as the single’s main structural element, while ominous harmonies and slick synthesisers come and go. Delicate rhythms propel the composition forward, while ASH’s entrancing melodic lines float over distorted guitar tones.
Speaking on the thematic narrative of ‘Infatuated’, ASH says, “Everyone remembers when they were young and eager to experience love for the first time, and I think everyone also remembers how consuming that innocent desire could be. ‘Infatuated’ comes from that unrelenting desire, but more specifically from the heart-wrenching experience of when your first partner is your first love, but you’re not theirs. For those who can relate to this, it’s a painfully different kind of first love — a kind in which you start experiencing your first love and first heartbreak pretty much simultaneously. ‘Infatuated’ captures how paralyzing that is.”
ASH’s smooth, intoxicating vocals meander through the song, creating a texture that perfectly complements her lyrical exploration of obsession, vulnerability, and despondence. This dynamic interplay between sound and meaning highlights ASH’s distinct creative intuition and her exceptional ability to illustrate emotion with sensitivity and vividness.
With ‘Infatuated’s debut, ASH shares a beautifully illuminating first track, setting the stage for her promising artistic journey. Speaking on the creative process of ‘Infatuated’, ASH shares, “‘Infatuated’ was the first real track I ever made while I was teaching myself how to produce, so I was really learning what my creative process was for the first time. I now know that every song’s process can be quite different for me, but the most constant thing has been that I need to sonically establish a mood first. For this song, it all began with that repeating bass line. It’s so simple but it immediately evoked such a powerful sinking, heavy feeling. From there it was just about leaning into that emotion in my writing and production until it formed its own world.”
ASH’s debut single is a testament to her ability to transform personal experiences into universal themes, resonating with listeners through both sound and story. ‘Infatuated’ not only marks the beginning of her musical career but also promises an exciting future for this talented artist.
This October, Hip-hop inna yardie style (old school fusion between reggae and hip-hop) collective L’Entourloop are set to rock UK stages, with shows in Liverpool, London & Bristol. Their Bristol date at The Trinity Center and their first London date at Village Underground are already SOLD OUT, leading to a second London date being added to deal with the high demand that L’Entourloop’s unforgettable shows create.
The dates will see L’entourloop hitting higher than ever as they perform tracks from their huge back catalogue, as well as their latest 20 track album “La clarté dans la confusion” (“Clarity in Confusion”).
Produced in their now legendary Bandulu Studio, the new album is a result of a patient production process, carried out with care and passion. Throughout the album, L’Entourloop testifies in its own way via a puzzle of film samples, of this strange period that we have just gone through collectively, using all its savoir faire when it comes to make the people dance.
Since 1964, when the song “My Boy Lollipop” flooded the European radio airwaves, L’Entourloop’s love for reggae and its culture has never stopped growing. With this third album, they wanted to pay tribute to the legendary pioneers of this incredible movement – artists and producers such as Tom Wong, Count Machuki, Prince Buster and Lee “Scratch” Perry. An album which is a true declaration of love for soundsystem culture and its children – reggae, dancehall and hip-hop.
The success of their previous albums “Chickens in Your Town” (2015) and “Le Savoir Faire” (2017), with their famous “Banging Hip-Hop Inna Yardie Style” quickly brought L’Entourloop into the spotlight, along with their hundreds of shows performed all over Europe. The mysterious collective continues to bring together an ever-growing audience around the world, as proved by their hundreds of millions of plays on music platforms.
True lovers of vinyl and old cinema, in their perpetual quest for the ultimate sample, the insatiable diggers kept their fans waiting by first dropping the excellent DJ-Mix “Start From Scratch” in the summer of 2021, followed by a series of 3 official remixes, including the Reunion Island anthem “Li Sem”.
Another striking characteristic of L’Entourloop is the great ability of King James and Sir Johnny to gather incredible guests from around the world. Whether with Skarra Mucci and their now classic “Dreader Than Dread” or their excellent EP “Golden Nuggets” (2019), Capleton for the extravagant remix of “Burn Dem Down”, producer Panda Dub they collaborated with on “Le Bonheur” or French singer Biga Ranx for their hit “Push The Limits”, L’Entourloop has the gift of giving birth to collaborations that mark the spirits.
With no less than 32 guests from all over the world, MCs fling lyrics like guns like in a western movie and the new album is no exception!
On the reggae side, Jamaican legends such as Ken Boothe and Bounty Killer meet new generation stars such as Alborosie, Kabaka Pyramid, Queen Omega and Marcus Gad. On the hip-hop side Chali 2Na from legendary US group Jurassic 5, Swedish MC Promoe from Looptroop Rockers, US rapper Rêverie, the excellent JuJu Rogers, French beatmaker Degiheugi and the irresistible South African female rapper Dope St Jude all make appearances.
The UK vibe can also be felt with features from jungle and dancehall pioneers General Levy and Tippa Irie as well as heavyweights of the grime scene Flowdan, Lady Chann and Killa P. Fellow French artists are also in the spotlight with guests such as Big Red, O.B.F and Manudigital. To complete this amazing cast, L’Entourloop has once again called on the incomparable Troy Berkley from Bermuda and the talented trumpeter N’Zeng, formerly of Le Peuple de l’Herbe, to accompany the collective on the road alongwith a new addition – excellent Dutch rapper BlabberMouf, who has just joined the killer new live show.
L’Entourloop UK Tour 2024
05/10/2024- Liverpool (UK)- Hangar 34
06/10/2024- London (UK)- Village Underground – SOLD OUT
07/10/2024- London (UK)- Village Underground
08/10/2024- Bristol (UK)- Trinity Center- SOLD OUT
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