We Speak Indie Artist
BOUNCE, GRIT, ESCAPE AND LAFF POST STRONG RATINGS GAINS & BEST YEARS EVER IN 2017
- Bounce delivered its highest-rated and fourth consecutive year of growth in both Primetime and Total Day in 2017. Prime delivery increases over 2016 included +10% in Households, +6% in Persons 25-54, +9% in P18+ and +3% in P2+. Bounce was up +14% in HHs, +2% in P18-49, +7% in P25-54, +12 % in P18+ and +7 in P2+ in Total Day.
- Original series were among Bounce’s most-watched programming last year led by the popular drama Saints & Sinners (Reaching 7.3 million viewers 2+) which returns for season three this April and the original sitcoms Family Time(5.4 million), Grown Folks (nearly 5 million) and In The Cut(4.7 million).
- Bounce finished the year as the fastest-growing African-American network on television, outpacing BET, TV1 and OWN in growth among Households, P2+ and P18+ in Primetime and in HHs, P25-54, P2+ and P18+ in Total Day.
- Grit increased both Prime and Total Day viewership for the second consecutive year in 2017. Grit posted primetime gains over 2016 of +9% in HHs, +5% in P18+ and +3% in both P2+ and Men 2+. The gains were even stronger in Total Day as Grit garnered double-digit increases in HHs (+22%), P18+ (+17%), P2+ (+14%) & M2+ (+15%).
- Grit saw movie airings begin to reach over half a million Persons 2+(The Sons of Katie Elder) and weekend programming festivals reach nearly three million unique viewers P2+ (Lethal Weapon and sequels marathon.)
- Escape also posted Prime and Total Day viewership increases for the second consecutive year since becoming rated. Escape delivered double-digit gains in prime of +13% in HHs, +12% in Women 2+ and +10% in P2+. Escape also delivered double-digit gains in HHs (+15%), W2+ (+16%) and P2+ (+13%) in Total Day.
- Escape had over half a dozen true crime show marathons reach two million viewers 2+ including those featuringAmerican Greed, Forensic Files and It Takes a Killer.
- Laff racked up strong double-digit Primetime increases in HHs (+60%), P18-49 (+85%), P25-54 (+79%), P18+ (+56%), P2+ (+58%), Women 2+ (+71%) and W18+ (+70%) vs. 2016.Laff’s Total Day increases over 2016 were equally impressive, including +64% in HHs, +87% in P18-49, +83% in P25-54, +63% in P18+ and +64% in P2+.
- The fourth quarter of 2017 was Laff’s ninthconsecutive quarter of Primetime growth in Households and the network’s highest-rated quarter to-date in HHs, P18-49, P25-54, P18+ and P2+.
We Speak Indie Artist
Mvss and Butch Dawson Bring Fire and Purpose on “Fundamental”
Mvss’ latest single, “Fundamental,” is a bold declaration of resilience, cultural pride, and unshakable determination. Featuring Baltimore powerhouse Butch Dawson, the track captures the essence of navigating today’s challenges while holding tight to the values passed down through generations. The production, with its booming bassline and subtle melodic layers, is a perfect foundation for Mvss’ commanding delivery. His opening lines immediately draw you into his world, where survival is an art, and success feels revolutionary. “Living life, making this money might look like a miracle,” he raps, weaving personal storytelling with broader cultural reflections.
Butch Dawson’s verse adds grit and urgency, balancing Mvss’ introspection with hard-hitting truths. His intricate wordplay and raw energy amplify the song’s impact, delivering lines like, “It’s a maze, but I never stress.” Together, they craft an anthem that’s equal parts empowering and confrontational, showcasing a synergy that feels both effortless and electric. As a preview of Mvss’ upcoming EP, Revolt, “Fundamental” is a statement piece, proving that hip-hop can be both deeply personal and powerfully universal. This is music that doesn’t just entertain—it challenges, uplifts, and inspires.
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