A new name has arrived in London womenswear. CÈGLÈ, a London-designed label founded by content creator Vaida Cegle, has launched its debut collection, bringing timeless elegance to everyday dressing and special occasions.

CÈGLÈ offers refined clothing and accessories for women who appreciate classic silhouettes, considered details and the pleasure of dressing well — pieces designed to bring a sense of occasion to daily life, transitioning from an everyday outfit to a celebration.

The debut centres on a black-and-white tweed blazer and matching skirt. Pearl-trimmed pocket flaps and a signature monogram lining give the set a distinctive identity, while the pieces work just as well separately: the blazer pairs with jeans or simple trousers for everyday elegance, or with the matching skirt for a coordinated occasion look.

Wool pillbox hats in black and white draw inspiration from mid-century elegance, and an 18K gold-plated stainless steel monogram brooch, presented in a gift box, completes the collection. A 3-in-1 dress, offering three styling options in one design, will follow in an upcoming launch.

For founder Vaida Cegle, the launch is a personal milestone. After years of creating fashion content and promoting other brands, she launched CÈGLÈ at 40 while raising two children — a journey that involved a failed supplier relationship, missed manufacturing deadlines and repeated sample corrections along the way.

The brand’s guiding statement says it plainly: “Elegance is a decision, not a trend.” The debut collection is available now at cegle.co.uk with worldwide delivery, and on Instagram at @cegleofficial.