Jos. A. Bank has debuted its new store design in Peachtree City, Georgia, unveiling a reimagined menswear shopping experience built around how men shop today.

In-depth customer research informed every aspect of the store, from layout and merchandising to navigation and service. The updated assortment builds on the brand’s traditional style with an emphasis on value, quality and craftsmanship, including Made in USA offerings, fine fabrics from Italian and European mills, and a growing selection of limited-edition products.

The store also expands the brand’s Traveler CoolMotion performance label across categories and grows its Reserve collection, which features elevated materials including cashmere and Egyptian cotton. A dedicated Experience Center creates a comfortable setting for consultations, fittings and personalised service, bringing the brand’s expertise in fit and tailoring to the forefront.

“This store represents an exciting evolution for Jos. A. Bank,” said Karla Gray, chief operating officer of Tailored Brands. “We’ve taken what customers have always valued about the brand — quality, craftsmanship and personal service — and brought those strengths forward in a fresh, modern way.”

The store celebrates with a grand opening event on Friday, October 23, starting at 10:00 a.m., with complimentary monogramming with purchase by Atlanta Monogram from 10:00 a.m. to 2:00 p.m. The Peachtree City store is located at 1223 N. Peachtree Parkway, open 10:00 a.m. to 9:00 p.m. Monday through Saturday and 11:00 a.m. to 6:00 p.m. on Sundays.