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Disney and ESPN Media Networks Achieve Top Marks in Beta Cable Operator Study
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Disney and ESPN Media Networks Achieve Top Marks in Beta Cable Operator Study
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ESPN Ranked No. 1 Network in Perceived Value, ESPN2 Ranked No. 2, Disney Channel Ranked No. 4
For the 18th consecutive year, operators named ESPN the no. 1 network with the highest average perceived value among all networks measured in Beta Research Corp’s annual Cable Operator Evaluation Study. ESPN was also ranked the no. 1 most important network in their cable systems for the 14th straight year – and 17 of the past 18 years – with 93 percent of operators describing the network as “very important” for subscriber retention and acquisition. Other findings among operators include:
- ESPN2 ranked second in average perceived value for the 13th consecutive year and eighth in importance.
- Disney Channel ranked third in importance of network, and fourth in perceived value.
Among unaided mentions, operators voted Disney and ESPN Media Networks as the no. 1 organization in overall marketing support. Both the network and group were also voted most helpful in driving TV Everywhere, VOD and HD efforts, being the most creative in providing new online content delivery options, and for the percent visiting and the rating of the Disney and ESPN Media Networks affiliate website.
Further, in the Beta Local Ad Sales Executive study, ESPN ranked no. 1 among unaided mentions for the 14th straight year as the network with the most valuable programming to help create local ad sales revenue among major networks. Additionally, Disney and ESPN Media Networks ranked no. 1 in the study for the following:
- Most appealing demographics (14th straight year).
- Percent of local ad sales executives who visit the network group’s affiliate site (10th consecutive year).
- Percent of site visitors rating the site very good or excellent (fourth consecutive year).
- Providing original research (fourth consecutive year as either first or statistically tied for first).
Highly acclaimed and much-loved singer, songwriter, rapper, producer and South London native Jessica Wilde kicks of her 2024 by joining forces with the incredible Josh Barry for a soulful Valentine’s Day release ‘Love Like This’, out 14th February.
Packed with soaring emotions and infused with smoky orchestral atmospheres, ‘Love Like This’ is a striking nu-soul gem which will be released on Wilde’s forthcoming album and follows her recent singles ‘Freak Out’ and ‘Feathers’ ft. Zoe Kypri. The two 2023 singles saw her pick up many spins on BBC Radio 1’s Future Artists with Jack Saunders, BBC Radio 1 Introducing with Jess Iszatt, John Kennedy’s X-Posure Daily on Radio X, playlist support across the board from Spotify, Apple, Youtube and Tidal amongst other acclaim. Josh Barry has also been picking up serious heat, recently featuring with Rudimental and Sigma, collaborating with Nile Rogers and opening for Rag ‘N’ Bone Man on tour. Josh Barry brings a dynamic force to the collab as he embodies the spirit of legendary icons like James Brown and Jimi Hendrix.
On ‘Love Like This’, Wilde explains, “When we got in the studio, the song basically wrote itself, we wanted to capture that raw soulful essence in our husky tones, and a nostalgic feeling of those classic Marvin Gaye love songs but with a 2024 flip.”
As the dreamy, smooth track escalates, Wilde and Barry’s yearning vocals entwine with epic effect as the pair find the ‘Love Like This’ that they have been searching and waiting for. The release comes with a Valentine’s launch show at the iconic ‘The Bedford’ and a 6-part Instagram & TikTok reel series, released every other day from 16th February, which everyone should tune into to see Wilde and Barry explore the track’s steamy and romantic themes in more depth through nostalgic aesthetics.
2024 looks set to be an exciting new year for Wilde. With her album on the horizon, she has been gaining growing support from not only BBC Radio 1 but also 6 Music, BBC Radio London, KISS, editorial playlist support across DSPs, as well as features in CLASH, Complex, Wonderland, The Independent and many more.
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