We Speak Music
EMMI IIDA drops ‘Energy Guru’ video
“Built on pulsating synths, deep beats and nuanced vocals, the track is spacey and sexy as it is eclectic and eccentric.”- EARMILK
“EMMI IIDA Soars To Her Best On ‘Blooming”- CLASH Magazine
“The Hollola-born artist now presents a beautifully ambient track with an amazing atmosphere.”- METAL Magazine
“Listening to EMMI IIDA, you will observe her soft yet educating and empowering wordplay that aims to inspire and uplift.”- NOCTIS Magazine
Multi-modal creative, EMMI IIDA has just released her debut album, ‘The Eye’, via EFG Records to much acclaim from the likes of BBC 6 Music’s Craig Charles, Clash Magazine, Noctis and Earmilk, and is now back with the video for ‘Energy Guru’ from the record.
Born in Hollola, Finland, EMMI IIDA began playing the piano at 5 years old. She spent her early years in a musical elementary school, singing in a choir and in an acapella band, performing her first solo in front of a crowd at 9. This early exposure to music had her singing in front of the TV and making her own songs constantly. In her search to continually create and express in unlimited forms, she founded her own company EFG Productions, as well as EFG Records, a record label focusing on drawing out holistic wellbeing with healing frequencies.
‘The Eye’ is a 14-track odyssey through EMMI IIDA’s sonic galaxy of ideas and feelings and all of the songs on the album have added frequencies and mantras/messages to support and resonate with the body’s specific chakras. ‘Our Love’, for example includes the frequency of 528 Hz, the love frequency, that resonates with the love chakra and which is said to create more harmony and balance on a cellular level. Also, all of the songs have been tuned into 432 Hz which is more harmonious to listen to, than the standard 440 Hz.
From the downtempo trippy chillhop of ‘Higher Self’ to the pulsing, sultry spoken word vocal fry of ‘Trinity’ to the avant-pop anthem focus track ‘Our Love’, featuring tender rap verses and vocals from Bryce Green, ‘The Eye’ offers the listener a deeply spiritual sonic experience.
EMMI IIDA revealed: “Making this album has been a healing journey for me. Losing a baby girl four years ago to divorcing last year, being a channel for these songs has helped me navigate life and alchemizing these setbacks into something beautiful and finding hope, happiness and that overpouring flow of love.”
We Speak Music
Palmistry serves up stellar remix of Past Life Romeo’s acclaimed single “Sometimes, Most Nights”
Past Life Romeo is a brand-new alternative pop project, mixing electro, hyperpop and rock. There’s melancholy and a sensuality in the writing and voice of Camila, mixed with the eclectic productions of musician Carlos Loverboy (Spill Tab, Blossoms, Myd…) who co-prouced Past Life Romeo’s first EP, and the garage drums of Jim Casanova (Annie Ada…).
This first Past Life Romeo EP, scheduled for release on 24th May, titled “You Look Just Like Me”, was recorded at Motorbass and offers a mix of analog and digital; a disk that is both organic and intimate. Throughout the EP, we find the influence of Bon Iver and Burial, but also Sega Bodega or even the pop of Lorde.
The EP was mixed by James Rand (Eartheater, Sega Bodega, LSDXOXO…) and evokes introspection and intimate questions on change, self-image, gender and sexuality.
The first single to come from the EP “Sometimes, Most Nights” was released on PIAS on February 14, 2024 to acclaim from Wonderland, Radio France Inter, Tsugi, iHeart and gained features on Apple’s New Music Daily playlist, Inrocks selection of the week, month and year, Têtu selection of the month and more.
“Sometimes, Most Nights” shakes up the codes of the pop song: between verse and chorus, the line is blurred. The song’s temporality is cyclical, representative of what it evokes: a relationship that goes round and round and doesn’t move forward: “We go round and round again”. The track mixes saturated guitars reminiscent of early M83, with hyperpop production elements inspired by SOPHIE and the candid, avant-garde pop of Farrah Abraham.
“Sometimes, Most Nights” has now been remixed by Londonian singer and producer, Palmistry. His remix adds a bold shot of hyperpop, EDM, PC music and dancehall to the song, slightly sped-up, which makes it the perfect party-starter song for this summer, in the club or on a lonely day at home.
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