(DALLAS, TX) – July 21, 2017 – GRAMMY®-nominated and double Stellar Award-winning sensations The Walls Group continues to shatter expectations as one of the most imaginative breakout artists in inspirational music today, as the hitmaking four siblings (Darrel Walls, Rhea Walls, Paco Walls, Ahjah Walls) release their new single “My Life” (Fo Yo Soul/RCA), available now at all digital providers and going out to radio. With eager high anticipation for new music, The Walls Group launches “My Life” as the first single from their upcoming new album THE OTHER SIDE, helmed by super producers Warryn Campbell and Eric Dawkins.
The critically-acclaimed quartet delivers a buoyant new power anthem to inspire listeners daily on “My Life,” infused with the progressive sounds, electrifying vocals and confident message of purpose that showcase the ongoing growth of their talents reaching new heights. Darrel Walls and Ahjah Walls also collaborated on the songwriting for “My Life” along with Eric Dawkins, Warryn Campbell, Damon Thomas, and Damien Farmer, which melds sounds of R&B, Gospel, and more.
Following their explosive rise on the music scene from their first album to their #1 major label debut album FAST FORWARD signed to Kirk Franklin’s Fo Yo Soul/RCA, the Houston-based phenoms have garnered accolades for their music and live performances – including a GRAMMY® nomination for the hit song “Love on The Radio,” and winning two Stellar Awards for Contemporary Group/Duo of the Year and Group/Duo of the Year – and dashed across the world on multiple tours, including their latest headlining tour, the Latitude Tour.
The Walls Group: “My Life” is available now at all digital providers via the link below. http://smarturl.it/MyLife-All
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Before there was a science of influence, before algorithms decided who mattered and viral moments manufactured stars overnight, there was Howard Bloom — working the phones, shaping narratives, and building some of the most enduring legends in the history of popular music.
In an era when the music industry ran on relationships, instinct, and the sheer force of personality, Bloom was operating on a different level entirely. He wasn’t just doing publicity. He was doing something closer to cultural architecture — understanding not just how to get an artist covered, but how to make them mean something. How to make them matter. How to embed them into the fabric of American life in a way that outlasted any single hit, any single moment, any single headline.
The roster tells the story. Prince. Billy Joel. Kiss. Lionel Richie. Michael Jackson. Bob Marley. These were not simply clients. They were cultural phenomena — and Howard Bloom was one of the key minds helping to shape what those phenomena meant to the world. At a time when rock and roll was the most powerful cultural force on the planet, Bloom was at the center of it, helping to translate raw talent into enduring mythology.
What set him apart was not hustle alone — though there was plenty of that. It was his relentless intellectual curiosity, his insistence on understanding the deeper forces at work beneath the surface of pop culture. While others in the industry were counting chart positions, Bloom was asking bigger questions. Why does this artist connect? What need are they meeting? What truth are they telling that the culture is desperate to hear? Those questions drove everything — and the results spoke for themselves.
His approach was years ahead of its time. The strategies he developed intuitively in the back rooms of the music industry would later be validated by neuroscience, sociology, and the emerging study of how ideas spread through human populations. Howard Bloom was not just a publicist. He was, without fully knowing it yet, a theorist of cultural contagion — and the music world was his laboratory.
The industry has changed beyond recognition since those years. The gatekeepers are gone, the major label system has been disrupted, and the very concept of a music publicist has been transformed by social media and the democratization of attention. But the principles Bloom operated by — find the truth in the artist, find the human need they speak to, and tell that story with everything you have — remain as relevant as ever. Perhaps more so, in a landscape where genuine meaning is harder to find and easier to fake.
Howard Bloom didn’t just help make stars. He helped define what stardom meant in the most electric and consequential era in the history of popular music. That is a legacy worth understanding — and one the industry is still catching up to.
