We Speak Fashion

Hailey Bieber’s rhode Takes Over Sephora Across Europe, Landing in 500+ Stores in 19 New Countries

Published

4 weeks ago

September 30, 2026

rhode has crossed the Atlantic in earnest. Hailey Bieber’s beauty brand became available at Sephora online and in more than 500 stores across Europe on September 30, 2026 — its first physical retail presence across the continent, where it had previously been sold only through its own website, rhodeskin.com.

The launch opened 19 new markets at once, from France, Germany, Italy and Spain to Denmark, Sweden, Poland, Greece and Turkey, building on the Sephora presence rhode established in the United States, Canada and the United Kingdom in 2025. Bieber, the brand’s Founder, Chief Creative Officer and Head of Innovation, said her goal since starting rhode has been to bring it to “more faces, places and spaces,” and credited Sephora with helping translate the brand’s vision into physical spaces.

Sephora is carrying rhode’s core skincare and hybrid makeup assortment, including the new Pocket Bronze and Highlight Milk collections. The European launch also brought exclusives: the Pretzel Peptide Lip Tint joined the global core line with early access at Sephora in Europe and the UK, alongside two limited-edition items — a Baby Bubble Bag in Pretzel and the return of the Peptide Lip Tint in Lemontini. Select stores were rebuilt exclusively for the brand, with bespoke facades and large-scale 3D installations of core products, while Sephora’s Champs-Élysées flagship in Paris was taken over by an oversized branded experience.

The expansion lands with momentum behind it. Per the launch release, rhode is the number one beauty brand in Sephora North America and the UK, and the No. 1 overall skincare brand in the US by earned media value, according to CreatorIQ. CEO Nick Vlahos called the move “a key moment in our journey to being a truly global, omnichannel business.” The European rollout comes one year after e.l.f. Beauty’s $1 billion acquisition of rhode in 2025 — four years after Bieber founded the brand in June 2022.

We Speak Fashion

L’Oréal Powers Past the Beauty Market: €35.33 Billion in Nine Months as Salon and Derm Brands Lead

Published

4 days ago

October 22, 2026

We Speak Media

The world’s largest beauty company is growing faster than the market it leads. L’Oréal reported sales of €35.33 billion for the first nine months of 2026, up 6.9% like-for-like and 7.7% as reported, in a statement released on October 22. Third-quarter sales reached €11.56 billion, up 7.2% like-for-like.

CEO Nicolas Hieronimus called it “an exceptional third quarter,” saying the global beauty market “once again proved its resilience” and that L’Oréal “continued to significantly outpace it” — company commentary put the wider market’s growth at roughly 5% for the quarter.

The quarter’s heavy lifting came from the group’s two professional-facing divisions. Professional Products — home to Kérastase, Redken and L’Oréal Professionnel — sold €1,469.1 million in Q3, up 12.1% like-for-like, while Dermatological Beauty (La Roche-Posay, CeraVe, SkinCeuticals) sold €1,871.6 million, up 12.2%. L’Oréal Luxe added €4,176.6 million (+6.4%) and Consumer Products €4,044.3 million (+4.3%), as fragrances and haircare drove growth, skincare continued to accelerate, and e-commerce sales grew around 17% — well ahead of the online beauty market.

The brand highlights told the same story. Kérastase grew double-digit, powered by Gloss Absolu, Genesis and Chronologiste; La Roche-Posay launched Mela B3 Double-Dose and Anthelios UV Air; Yves Saint Laurent’s Libre and MYSLF fragrances grew double-digit; and the newly acquired fragrance house Creed performed strongly.

Regionally, SAPMENA-SSA was the standout at +19.2% like-for-like, followed by Europe at +9.9% and North Asia at +7.8%; North America grew 2.2% (5.6% adjusted), and Latin America was the only region to decline, down 1.0%. During the period L’Oréal also closed its acquisition of a majority stake in Innovist, a digital-first Indian personal care house of brands — a results statement that underlines a simple point: at €35 billion in nine months, L’Oréal is not just leading the beauty business, it is widening the gap.