We Speak Entertainment

HONOR YOUR LEGACY

Published

3 years ago

February 19, 2022

PATTERN Amplifies its Commitment with New Launches

LOS ANGELES, Feb. 18, 2022 /PRNewswire/ — PATTERN and Tracee Ellis Ross are, once again, disrupting the industry with the expansion of their coveted Treatment Collection and the launch of their first song, LEGACY by PATTERN. Doubling down on the brand’s commitment to creating space for empowering authentic beauty, and further building upon the brand’s mission to uplift the natural hair community, the newly curated collection and the unique musical celebration were designed to elevate the ritual around caring for curly, coily & tightly textured hair.

LISTEN
Grounded in, and centered around, the celebration of Black culture, PATTERN now invites consumers to engage with the brand in a different and even deeper way via both the launch of LEGACY and the newly expanded collection. LEGACY is a musical celebration of Black heritage, values and community. “This song and these lyrics celebrate the ritual of Black hair care as self-care and reminds us that our hair is monumental and precious, connecting us to our legacy,” said Ross. “This release brings PATTERN’s mission to life both visually, lyrically, and poetically. I’m excited for everyone to see this campaign.” Listen Now: https://traceeellisross.lnk.to/Legacy

PROTECT
Introducing the newest PATTERN treatment essentials created to infuse innovative luxury into traditional hair care rituals with three new everyday essentials indulging in efficacy and elegance.

PATTERN Transition Mask…for when your strands crave support.
The new PATTERN Transition Mask nurtures growing hair specifically during the critical time of transitioning from a relaxer to natural hair. Infused with nutrient-dense natural ingredients like White Tea to help reduce shedding, and Manuka Honey to help prevent breakage while maintaining moisture balance, the ground-breaking mask is formulated precisely for transitioning out chemical straighteners, like Brazilian straightening to relaxers, and fortifying strands after protective styling. (11 fl oz, $25)

PATTERN Satin Cap…for when hair needs a rest.
Even the finest cotton pillowcases can be hard on hair, which is why proper TLC is essential during downtime. Made of luxe, double-lined satin, the PATTERN Satin Cap protects curls from friction, minimizes breakage, and helps hair retain moisture overnight. It features a soft, yet snug elastic band that protects edges and baby hairs from damage, making it ideal for short coils. The new satin cap helps preserve a variety of hairstyles, including rod sets, protective styles, pin curls, wash and gos, afros, and beyond. ($22)

LIMITED EDITION: PATTERN Tortoise Hair Pick…a new spin on a classic.
Amp up the volume and elongate coils to create the style of your dreams with the newest hair tool. A must-have for curlies, coilies and tight textures, the new limited-edition PATTERN Tortoise Hair Pick features the same endless versatility as the original Hair Pick—now in a gorgeous, vanity-dazzling design. The multitasking tool makes it easy to create a wide range of luxurious styles. ($15)

PATTERN Beauty formulas, tools & accessories are carefully crafted to revolutionize the unique, individual hair care routines of the community, and has been recognized with some of the beauty industry’s most prestigious accolades including two Allure of Best of Beauty wins in 2020 and 2021. Most recently, Tracee’s work for the brand was lauded by WWD, who named her 2021 Changemaker of the Year. “Pride in our legacy and heritage as Black people is behind every product we create,” says PATTERN founder and award-winning actress Tracee Ellis Ross.

Available on patternbeauty.com and Sephora in stores and online beginning February 18, 2022.
LEGACY by PATTERN featuring Tracee Ellis Ross will be available on https://patternbeauty.com/legacy-song and streaming platforms beginning February 18, 2022.

PATTERN partners to lend financial support as well as awareness to a variety of organizations and causes that support similar missions of empowerment for people of color.

Join the community @patternbeauty.

We Speak Entertainment

“Beautiful Twilight: A Universal Anthem of Romance and Reflection”

Published

5 hours ago

December 18, 2024

Public Relations Agency LLC

In an era where music often races to keep up with the fast-paced rhythm of modern life, Official Jones has crafted a piece that invites listeners to pause, reflect, and rediscover the timeless beauty of romance. His latest single, “Beautiful Twilight,” is more than just a song; it’s a universal anthem that transcends age and ethnicity, offering a gentle reminder of the elegance and depth that romance can bring to our lives.

Reviving Romance in the Modern Age

“Beautiful Twilight” seeks to rekindle the embers of romance that many feel have been dimmed by the hustle and bustle of contemporary living. Official Jones, with his signature style, has woven together a melody that is both soothing and evocative, creating an atmosphere where love can flourish once again. The song’s gentle harmonies and heartfelt lyrics serve as a call to embrace the softer, more tender moments of life, encouraging listeners to connect with their emotions and with each other.

A Melody for All

One of the standout features of “Beautiful Twilight” is its universal appeal. Official Jones has masterfully crafted a composition that resonates with audiences of all ages and backgrounds. The song’s universal themes of love, reflection, and beauty speak to the human experience, making it relatable to anyone who has ever felt the stirrings of affection or the longing for connection.

The music transcends cultural and generational boundaries, uniting listeners in a shared appreciation for the art of romance. Whether you’re a young couple just beginning your journey together or someone who has spent decades nurturing a deep partnership, “Beautiful Twilight” offers a soundtrack to your most cherished memories and aspirations.

Elevating the Mind of Gentlemen

In addition to its romantic themes, “Beautiful Twilight” serves as an invitation for gentlemen to elevate their minds and embrace a more refined approach to love and relationships. Official Jones encourages men to reflect on the qualities that define a true gentleman—kindness, patience, and respect—and to incorporate these values into their daily lives.

The song is a reminder that romance is not just about grand gestures, but also about the quiet moments of understanding and support that build lasting bonds. By listening to “Beautiful Twilight,” gentlemen are inspired to cultivate a deeper emotional intelligence and to approach their relationships with sincerity and grace.

A Timeless Classic in the Making

“Beautiful Twilight” is poised to become a timeless classic, a song that will be cherished for generations to come. Its universal message and captivating melody ensure that it will remain a staple in playlists around the world, a testament to the enduring power of love and music.

Official Jones has not only created a song but a movement—a call to bring romance back into our lives and to elevate our minds and spirits. As we listen to “Beautiful Twilight,” we are reminded of the beauty that exists in the world and within ourselves, encouraging us to embrace each day with an open heart and a renewed sense of wonder.

In a world that often forgets the importance of slowing down and savoring the moment, “Beautiful Twilight” stands as a beacon of hope and inspiration, inviting us all to rediscover the magic of romance and the joy of being truly present with the ones we love.