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HONOR YOUR LEGACY

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PATTERN Amplifies its Commitment with New Launches

LOS ANGELES, Feb. 18, 2022 /PRNewswire/ — PATTERN and Tracee Ellis Ross are, once again, disrupting the industry with the expansion of their coveted Treatment Collection and the launch of their first song, LEGACY by PATTERN. Doubling down on the brand’s commitment to creating space for empowering authentic beauty, and further building upon the brand’s mission to uplift the natural hair community, the newly curated collection and the unique musical celebration were designed to elevate the ritual around caring for curly, coily & tightly textured hair. 

LEGACY Photo
LEGACY Photo

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Grounded in, and centered around, the celebration of Black culture, PATTERN now invites consumers to engage with the brand in a different and even deeper way via both the launch of LEGACY and the newly expanded collection. LEGACY is a musical celebration of Black heritage, values and community. “This song and these lyrics celebrate the ritual of Black hair care as self-care and reminds us that our hair is monumental and precious, connecting us to our legacy,” said Ross. “This release brings PATTERN’s mission to life both visually, lyrically, and poetically. I’m excited for everyone to see this campaign.” Listen Now: https://traceeellisross.lnk.to/Legacy

PROTECT
Introducing the newest PATTERN treatment essentials created to infuse innovative luxury into traditional hair care rituals with three new everyday essentials indulging in efficacy and elegance.

PATTERN Transition Mask…for when your strands crave support.
The new PATTERN Transition Mask nurtures growing hair specifically during the critical time of transitioning from a relaxer to natural hair. Infused with nutrient-dense natural ingredients like White Tea to help reduce shedding, and Manuka Honey to help prevent breakage while maintaining moisture balance, the ground-breaking mask is formulated precisely for transitioning out chemical straighteners, like Brazilian straightening to relaxers, and fortifying strands after protective styling. (11 fl oz, $25) 

PATTERN Satin Cap…for when hair needs a rest.
Even the finest cotton pillowcases can be hard on hair, which is why proper TLC is essential during downtime. Made of luxe, double-lined satin, the PATTERN Satin Cap protects curls from friction, minimizes breakage, and helps hair retain moisture overnight. It features a soft, yet snug elastic band that protects edges and baby hairs from damage, making it ideal for short coils. The new satin cap helps preserve a variety of hairstyles, including rod sets, protective styles, pin curls, wash and gos, afros, and beyond. ($22)

LIMITED EDITION: PATTERN Tortoise Hair Pick…a new spin on a classic.
Amp up the volume and elongate coils to create the style of your dreams with the newest hair tool. A must-have for curlies, coilies and tight textures, the new limited-edition PATTERN Tortoise Hair Pick features the same endless versatility as the original Hair Pick—now in a gorgeous, vanity-dazzling design. The multitasking tool makes it easy to create a wide range of luxurious styles. ($15)

PATTERN Beauty formulas, tools & accessories are carefully crafted to revolutionize the unique, individual hair care routines of the community, and has been recognized with some of the beauty industry’s most prestigious accolades including two Allure of Best of Beauty wins in 2020 and 2021. Most recently, Tracee’s work for the brand was lauded by WWD, who named her 2021 Changemaker of the Year. “Pride in our legacy and heritage as Black people is behind every product we create,” says PATTERN founder and award-winning actress Tracee Ellis Ross.

Available on patternbeauty.com and Sephora in stores and online beginning February 18,  2022.
LEGACY by PATTERN featuring Tracee Ellis Ross will be available on https://patternbeauty.com/legacy-song and streaming platforms beginning February 18, 2022.

PATTERN partners to lend financial support as well as awareness to a variety of organizations and causes that support similar missions of empowerment for people of color.

Join the community @patternbeauty. 

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We Dream In Color Humanitarian and Unity Celebration Hosted By Chief Dr. Quinton de’Alexander Featuring Irene Michaels July 19th, 2025 

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In a world increasingly fractured by hate and division, the 2025 We Dream In Color Humanitarian and Unity Celebration emerges as a radiant call for healing, inclusion, and peace. Now in its 13th year, the celebration—hosted by acclaimed fashion designer and global humanitarian Chief Dr. Quinton de’Alexander—has become a sanctuary for survivors, visionaries, and changemakers. This year’s theme, “A Call for Unity,” reflects a growing urgency to mend broken spirits and uplift communities through compassion, creativity, and action.

With a legacy of honoring unsung heroes and fostering global connection, the event will be held at the historic DuSable Museum of African American History, promising a night of powerful performances, heartfelt recognition, and transformative purpose. Among the evening’s highlights is the rare and prestigious ICON Award, which will be presented to multitalented entertainer and humanitarian Irene Michaels, only the second recipient in the foundation’s history.

From fashion to philanthropy, and from Liberia to Chicago, We Dream In Color stands as proof that when we lead with love and walk in unity, the world begins to heal—one vibrant dream at a time.

This year’s We Dream in Color Celebration is shaping up to be truly special. What inspired the theme for 2025’s event?

The theme this year is “A Call For Unity” We’re living in a world that falling apart through hate like never before. As I travel globally. It saddens me to see the hate people are displaying openly with no remorse. As I’m discovering and witnessing adults today in my own circle bickering. I want to find a way to peace to brighten some very sad and broken souls. So they can begin healing within first. Then love on others openly with kindness. My ‘We Dream In Color’ Humanitarian and Unity Celebration has a way of bringing joy on a night of celebrating life, displaying what humanity looks like through ‘unity and diversity.

The “ICON” Award will be presented to Irene Michaels—what does she represent to you and to the mission of this celebration?

My ‘We Dream In Color’ celebration ‘ICON’ award has only been given out once before in ‘Thirteen’ years. I’ve known Irene many years now. I know her zest for life, her driven spirit and passion to rise above life’s challenges, her love for those who are less fortunate, and most important. Irene’s love for humanity. To me. She’s every woman. When we have the ability to lift people up, we often forget to lift those close to us up. When I thought of presenting my ‘ICON’ award. There was no one more deserving than my dear friend ‘Irene Michaels’. To me, Irene embodies the spirit of my ‘We Dream In Color Foundation’ mission of loving and lifting others up in the midst of life’s storms. Even the enemy who trespass against thee. Where there is forgiveness, there is healing.

How do you go about selecting honorees for the We Dream in Color Foundation? What qualities or contributions stand out most to you?

I’m extremely particular by selecting my honorees. Many of my honoree are survivors who has risen above unexpected challenges they’ve faced. Such as ‘Cancer, Discrimination, and Violence’ to name a few. Many who are overlooked due to lack of prosperity and what’s considered suitable life’s accomplishments, such as an educational degree. Yet, they’re doing the work to lift others many would not do. Each honoree, I’m fully aware f their accomplishments and met them all. Many are selected, few are chosen. I look for honoree who has a real and true passion to heal humanity through actions. Having the receipts to validate their humanitarian efforts. I also look for a special feeling within myself when I’m speaking with them. I must feel the spirit of GOD, love, compassion, and humanity.

What can guests expect from this year’s experience at the DuSable Museum—any surprises or moments you’re especially excited about?

The guests of ‘We Dream In Color’ Humanity and Unity Celebration can expect to feel they’re in a safe and happy place where they belong. A night of powerful and phenomenal entertainment, high quality awards and an night of celebrating life in ‘unity, diversity and peace’. I’m most excited to lift many people up within this year of elevation, in the midst of the dark times we’re living in. Humanitarians will walk in as themselves, but walk out as newly elevated honorary doctors. Gifted by my partners of education. HRH Dr. Clyde Rivers and ‘United Graduate College and Seminary International.  

We Dream in Color is about unity, inclusion, and humanitarian impact. How do you ensure those values are upheld in every aspect of your work—from fashion to philanthropy?

For thirteen years now, I’ve kept up with most of my honorees. Unlike many who presents honorees. We Dream In Color Foundation becomes an extended family. Meaning. If we’re ever needed, we will be there to assist where it’s humanly possible. Having that bond gives us a closer look on the great impact our honorees are continuing to make towards healing humanity. If they ever needed a hand to be lifted up themselves, our hands will be there to carry them along the way whenever they’re feeling low or weak. Assuring them. Their extended ‘We Dream In Color’ family has their backs. Being a fashion designer of ‘Fifty Plus’ years. I’ve come across my ‘victims and survivors’ with broken souls. I’ve created the ‘Encourage Yourself Makeover’. A process that gives ‘women and men’ their power back by returning to taking care of, and putting themselves first. Being a foundation with no financial backing but my desire at this time. I’m utilizing my GOD given talents to get by ‘uplifting, inspiring and empowering’ globally. Doing my part adding into the melting pot to heal humanity.

The name “We Dream in Color” is both poetic and powerful. What does it mean to you personally?

It means ‘Strength’. I’ve had to fight all my light to live my dream alone. People are so afraid to opened doors for others due to their lack of confidence. I’m blessed GOD built me different. He built me with a loving heart made of steel. Meaning. In the darkness of any challenges. I will illuminate with the beauty of color. For it is my color that will shine for those who are feeling weak, overlooked, abandoned or alone’ in this cold, gruel, evil, selfish, unbalance, and dark world. You see. I’ve been there and I’ve discovered the path to living my dream daily in peace. So, when I’m introduced or see the broken spirited, I just want to lift them up and wrap my arms around them. Assuring them GOD loves them, I love them, and they are no lone alone and safe. To GOD be the glory.

Your foundation bridges art, activism, and community. How do you see the role of creative expression in healing and uniting people?

Art is universal. Art has the tendency to make people feel good with it’s beauty. Like fashion. When you look good, you feel good. Sometimes great. When you feel good or great, you love on people more. Family, friends and communities comes together at happy times and places.  Combining ‘art, fashion and community’ together in a happy mental space is the perfect way to start the healing process of humanity.

You’ve built a brand that fuses couture with cause. What first sparked your desire to create a platform that’s both visionary and humanitarian?

Many survivors dealing with various life’s challenges feel left out during the months with recognizable awareness ribbon colors. Such as pink for breast cancer awareness months. I believe I’ve ran across every life’s challenge in my lifetime. I’ve also heard many truths of feeling left out. I decided to create a ribbon incorporating all the colors from the electromagnetic spectrum. Bringing forth a ribbon leaving no survivor behind. Followed by a chart that defines each color. Assuring whatever the challenge one may face, they are not forgotten or left behind.

How has your journey in fashion and design influenced your perspective as a change maker and leader?

Being a designer, you’ve learned or mastered the art of creating beauty by mixing fabrics. That mixing is the perfect example of the beauty that comes when diversity work together in unity. As a leader, it’s our duty and an honor to raise up peace through ‘unity and diversity’. When we teach loving each other equality and in balanced support, and it’s learned and accepted. Healing and peace begins. Trust, it isn’t easy. Praying helps. But I find putting actions over talk, seems to get the people listening globally. When promises are broken constantly, people put their guards up. Once you’ve proven yourself, your word and loyalty. The guard comes down. Where respect is given, so shall it be received. No matter the war. A leader leading the call for ‘unity and peace’ in the end shall prevail.

What has been the most rewarding moment for you since launching the We Dream in Color Foundation?

There have been several. Receiving ‘President Joe Biden’ Lifetime Leadership Awards consecutively. 2023 & 2024. As well as receiving Chieftaincy in ‘2’ countries. Chief Tamba Taylor of Liberia (December 2020) and ‘Aare Atayesa of Akola Ijesa Kingdom’ (December 2024) of Nigeria. Both for my humanitarian efforts I’m making globally through my ‘We Dream In Color Foundation’, and the nickname ‘Talk and Do’ Chief. Because I fulfill the promise I make. Sometimes Instantly.

What are your hopes for the future of We Dream in Color? Are there any upcoming initiatives or collaborations you can share with us?

My plans I can share openly is to establish partnerships with various women empowerment organizations. I partnered with a young lady in Liberia name ‘Abigail David’. After the women feeling safe to come to me as a leader asking for help with their most personal and private moment. Together. Abigail and I established ‘FLOW DAY’. A day of educating young ‘girls and women’ how to properly maintain themselves during this time. After a hygiene education presentation. Feminine products are gifted to all the attendees. As far as upcoming initiatives. In partnership with ‘Dr. Mariann Jordan’ CEO of JP Consulting Group IIL’, I will be launching the ‘Chief Tamba Taylor Entrepreneurship Incubator’ in various Africa countries. Only in poverty areas.

For young people or creatives looking to make a difference, what advice would you give about using their voice and vision for impact?

Become Independent. Depend on yourself first. Them ask other to assist. Learn every aspect of your desired fields. From the task itself, to the computer up to the accounting. This way no one can ever take away you power and business too. Only interact with “actions’ producers with receipts to validate their work, and back up their talk, most important. Respect others time and become a ‘talk and do’ game changer. Last but not least. Always dream BIG and Dream In Color!


The official website for We Dream In Color Humanitarian and Unity Celebration may be found at https://www.wedreamincolor.org

Interview by Eileen Shapiro

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