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HONOR YOUR LEGACY

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PATTERN Amplifies its Commitment with New Launches

LOS ANGELES, Feb. 18, 2022 /PRNewswire/ — PATTERN and Tracee Ellis Ross are, once again, disrupting the industry with the expansion of their coveted Treatment Collection and the launch of their first song, LEGACY by PATTERN. Doubling down on the brand’s commitment to creating space for empowering authentic beauty, and further building upon the brand’s mission to uplift the natural hair community, the newly curated collection and the unique musical celebration were designed to elevate the ritual around caring for curly, coily & tightly textured hair. 

LEGACY Photo
LEGACY Photo

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Grounded in, and centered around, the celebration of Black culture, PATTERN now invites consumers to engage with the brand in a different and even deeper way via both the launch of LEGACY and the newly expanded collection. LEGACY is a musical celebration of Black heritage, values and community. “This song and these lyrics celebrate the ritual of Black hair care as self-care and reminds us that our hair is monumental and precious, connecting us to our legacy,” said Ross. “This release brings PATTERN’s mission to life both visually, lyrically, and poetically. I’m excited for everyone to see this campaign.” Listen Now: https://traceeellisross.lnk.to/Legacy

PROTECT
Introducing the newest PATTERN treatment essentials created to infuse innovative luxury into traditional hair care rituals with three new everyday essentials indulging in efficacy and elegance.

PATTERN Transition Mask…for when your strands crave support.
The new PATTERN Transition Mask nurtures growing hair specifically during the critical time of transitioning from a relaxer to natural hair. Infused with nutrient-dense natural ingredients like White Tea to help reduce shedding, and Manuka Honey to help prevent breakage while maintaining moisture balance, the ground-breaking mask is formulated precisely for transitioning out chemical straighteners, like Brazilian straightening to relaxers, and fortifying strands after protective styling. (11 fl oz, $25) 

PATTERN Satin Cap…for when hair needs a rest.
Even the finest cotton pillowcases can be hard on hair, which is why proper TLC is essential during downtime. Made of luxe, double-lined satin, the PATTERN Satin Cap protects curls from friction, minimizes breakage, and helps hair retain moisture overnight. It features a soft, yet snug elastic band that protects edges and baby hairs from damage, making it ideal for short coils. The new satin cap helps preserve a variety of hairstyles, including rod sets, protective styles, pin curls, wash and gos, afros, and beyond. ($22)

LIMITED EDITION: PATTERN Tortoise Hair Pick…a new spin on a classic.
Amp up the volume and elongate coils to create the style of your dreams with the newest hair tool. A must-have for curlies, coilies and tight textures, the new limited-edition PATTERN Tortoise Hair Pick features the same endless versatility as the original Hair Pick—now in a gorgeous, vanity-dazzling design. The multitasking tool makes it easy to create a wide range of luxurious styles. ($15)

PATTERN Beauty formulas, tools & accessories are carefully crafted to revolutionize the unique, individual hair care routines of the community, and has been recognized with some of the beauty industry’s most prestigious accolades including two Allure of Best of Beauty wins in 2020 and 2021. Most recently, Tracee’s work for the brand was lauded by WWD, who named her 2021 Changemaker of the Year. “Pride in our legacy and heritage as Black people is behind every product we create,” says PATTERN founder and award-winning actress Tracee Ellis Ross.

Available on patternbeauty.com and Sephora in stores and online beginning February 18,  2022.
LEGACY by PATTERN featuring Tracee Ellis Ross will be available on https://patternbeauty.com/legacy-song and streaming platforms beginning February 18, 2022.

PATTERN partners to lend financial support as well as awareness to a variety of organizations and causes that support similar missions of empowerment for people of color.

Join the community @patternbeauty. 

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Bubbleeye: The Rising Star of Chicago Hip-Hop

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In the vibrant city of Chicago, a new name is making waves in the hip-hop scene: Bubbleeye. As an affiliate of the renowned King Louie and a member of the Mubu Gang, Bubbleeye is taking the industry by storm with his unique sound and relentless work ethic.

From the East Side to Englewood: A Journey of Self-Discovery

Growing up on the East Side of Chicago, Bubbleeye’s early life was marked by the city’s rugged streets and vibrant cultural landscape. However, it was in Englewood, a neighborhood he now calls home, that he found his true voice and passion for music.

Mubu Kush God: A Debut Album That Set the Tone

Bubbleeye’s debut album, Mubu Kush God, dropped on all major platforms to critical acclaim. The project showcased his versatility as an artist, blending elements of drill, trap, and conscious hip-hop to create a unique sound that resonated with listeners.

Mubu Kush God 2: The Highly Anticipated Sequel

With the success of his debut album, Bubbleeye is gearing up to release the highly anticipated sequel, Mubu Kush God 2, on 4/20/25. Fans are eagerly awaiting the new project, which promises to deliver even more heat and showcase Bubbleeye’s continued growth as an artist.

MUBU MONDAY: A Weekly Dose of Fresh Music

In addition to his album releases, Bubbleeye has been treating fans to new music every Monday on SoundCloud as part of his “MUBU MONDAY” series. Launched in February 2024, the series has become a staple of the Chicago hip-hop scene, with fans eagerly anticipating each new drop.

Stay Connected with Bubbleeye

To stay up-to-date with Bubbleeye’s latest releases, fans can head to his SoundCloud page, MUBU Kush God. The page features all of his MUBU MONDAY releases, as well as other exclusive tracks and remixes. Connect with Bubbleeye on social media to stay in the loop with his latest moves:

Twitter: @bubbleeye Instagram: @bubbleeye
Facebook: @BubbleEye

The Future of Chicago Hip-Hop: Bubbleeye’s Rise to Fame

With his unique sound, relentless work ethic, and dedication to his craft, Bubbleeye is poised to take the hip-hop world by storm. As a proud representative of Chicago’s vibrant hip-hop scene, Bubbleeye is ready to put his city on the map and make a lasting impact on the music industry. Stay tuned for more updates on Bubbleeye’s journey, and get ready to experience the future of Chicago hip-hop.

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