We Speak Entertainment
HONOR YOUR LEGACY
PATTERN Amplifies its Commitment with New Launches
LOS ANGELES, Feb. 18, 2022 /PRNewswire/ — PATTERN and Tracee Ellis Ross are, once again, disrupting the industry with the expansion of their coveted Treatment Collection and the launch of their first song, LEGACY by PATTERN. Doubling down on the brand’s commitment to creating space for empowering authentic beauty, and further building upon the brand’s mission to uplift the natural hair community, the newly curated collection and the unique musical celebration were designed to elevate the ritual around caring for curly, coily & tightly textured hair.
LISTEN
Grounded in, and centered around, the celebration of Black culture, PATTERN now invites consumers to engage with the brand in a different and even deeper way via both the launch of LEGACY and the newly expanded collection. LEGACY is a musical celebration of Black heritage, values and community. “This song and these lyrics celebrate the ritual of Black hair care as self-care and reminds us that our hair is monumental and precious, connecting us to our legacy,” said Ross. “This release brings PATTERN’s mission to life both visually, lyrically, and poetically. I’m excited for everyone to see this campaign.” Listen Now: https://traceeellisross.lnk.to/Legacy
PROTECT
Introducing the newest PATTERN treatment essentials created to infuse innovative luxury into traditional hair care rituals with three new everyday essentials indulging in efficacy and elegance.
PATTERN Transition Mask…for when your strands crave support.
The new PATTERN Transition Mask nurtures growing hair specifically during the critical time of transitioning from a relaxer to natural hair. Infused with nutrient-dense natural ingredients like White Tea to help reduce shedding, and Manuka Honey to help prevent breakage while maintaining moisture balance, the ground-breaking mask is formulated precisely for transitioning out chemical straighteners, like Brazilian straightening to relaxers, and fortifying strands after protective styling. (11 fl oz, $25)
PATTERN Satin Cap…for when hair needs a rest.
Even the finest cotton pillowcases can be hard on hair, which is why proper TLC is essential during downtime. Made of luxe, double-lined satin, the PATTERN Satin Cap protects curls from friction, minimizes breakage, and helps hair retain moisture overnight. It features a soft, yet snug elastic band that protects edges and baby hairs from damage, making it ideal for short coils. The new satin cap helps preserve a variety of hairstyles, including rod sets, protective styles, pin curls, wash and gos, afros, and beyond. ($22)
LIMITED EDITION: PATTERN Tortoise Hair Pick…a new spin on a classic.
Amp up the volume and elongate coils to create the style of your dreams with the newest hair tool. A must-have for curlies, coilies and tight textures, the new limited-edition PATTERN Tortoise Hair Pick features the same endless versatility as the original Hair Pick—now in a gorgeous, vanity-dazzling design. The multitasking tool makes it easy to create a wide range of luxurious styles. ($15)
PATTERN Beauty formulas, tools & accessories are carefully crafted to revolutionize the unique, individual hair care routines of the community, and has been recognized with some of the beauty industry’s most prestigious accolades including two Allure of Best of Beauty wins in 2020 and 2021. Most recently, Tracee’s work for the brand was lauded by WWD, who named her 2021 Changemaker of the Year. “Pride in our legacy and heritage as Black people is behind every product we create,” says PATTERN founder and award-winning actress Tracee Ellis Ross.
Available on patternbeauty.com and Sephora in stores and online beginning February 18, 2022.
LEGACY by PATTERN featuring Tracee Ellis Ross will be available on https://patternbeauty.com/legacy-song and streaming platforms beginning February 18, 2022.
PATTERN partners to lend financial support as well as awareness to a variety of organizations and causes that support similar missions of empowerment for people of color.
Join the community @patternbeauty.
In the ever-evolving landscape of the entertainment industry, one name stands out for her incredible range, versatility, and dedication to her craft: Sion Lee. This talented singer, musical actress, and songwriter has been making waves in the global arts scene, captivating audiences with her powerful performances, hauntingly beautiful voice, and inspiring story.
A Journey of Passion and Perseverance
Sion Lee’s journey to stardom began with a passion for music and the performing arts. Growing up in South Korea, she was exposed to the rich cultural heritage of her country, which instilled in her a deep love for music, dance, and drama. Her early training in classical vocal music laid the foundation for her future success, and she quickly began to make a name for herself in the competitive world of musical theatre.
Breaking Boundaries and Defying Expectations
Sion Lee’s career has been marked by a series of bold moves and daring choices. From her early days as a musical actress in South Korea to her decision to pursue a career in London, she has consistently pushed beyond her comfort zone, embracing new challenges and opportunities with courage and determination. Her performances in critically acclaimed productions such as and have earned her widespread recognition and acclaim, cementing her position as a rising star in the global arts scene.
A Voice that Transcends Borders and Boundaries
Sion Lee’s voice is a true marvel, capable of conveying the full range of human emotions with breathtaking precision and power. Whether she is performing on stage, in the recording studio, or in front of the camera, her voice is always the focal point, drawing the listener in and refusing to let go. With her unique blend of classical training and contemporary sensibilities, she is able to transcend borders and boundaries, speaking directly to the hearts of audiences around the world.
A Songwriter and Musician of Unparalleled Talent
In addition to her work as a performer, Sion Lee is also a gifted songwriter and musician. Her music is a deeply personal reflection of her experiences, hopes, and dreams, and is characterized by its haunting beauty, emotional depth, and soaring melodies.
A True Artist and Entrepreneur
Sion Lee is a true artist and entrepreneur, with a vision and passion that extends far beyond her own career. She is committed to using her platform to inspire and uplift others, and to creating music and art that reflects the beauty, diversity, and complexity of the world around us. With her incredible talent, dedication, and perseverance, she is poised to become a major force in the entertainment industry, and to leave a lasting legacy that will inspire generations to come.
The Future of Entertainment: Sion Lee’s Vision
As Sion Lee looks to the future, she is excited to explore new creative possibilities and to push the boundaries of what is possible in the entertainment industry. With her unique blend of talent, passion, and dedication, she is poised to become a true leader and innovator in the years to come. Whether she is performing on stage, in the recording studio, or in front of the camera, Sion Lee is always true to herself and her art, and is committed to creating music and art that inspires, uplifts, and transforms.
Social Media:
Instagram: @luven_ing
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