We Speak Entertainment
JAY-Z files trademark for ‘Jaybo’ character from ‘Story of O.J.’ music video
He’s a not businessman, he’s a business, man.
JAY-Z is seeking to trademark Jaybo, the animated character who stars in the rapper’s “Story of O.J.” music video, according to documents obtained by the Daily News.
One trademark request also gives JAY-Z, 48, the exclusive rights to use Jaybo in films and television series.
“The Story of O.J.”, the first video released off JAY-Z’s 2017 album “4:44,” was released on July 5, one day before the initial trademark requests were filed on July 6.
JAY-Z’s move to trademark Jaybo gives the rap mogul a rare opportunity to reappropriate and profit off a historically racist character.
Jaybo is a play on “Sambo,” which originates from the 1899 children’s book “The Story of Little Black Sambo,” which has widely been derided as racist.
It also affords JAY-Z a new revenue stream after it was reported in December that his music streaming service, Tidal, was losing tens of millions of dollars per year and could run out of cash in months.
“Story of O.J.” is nominated for three Grammy Awards later this month — Record of the Year, Best Rap Song and Best Music Video — in addition to JAY-Z’s five other nominations.
JAY-Z’s eight nominations makes him tied with Stevie Wonder as third most-nominated artist in Grammys history.
We Speak Celebrity News
Alisa Obrivanova Brings Fresh Energy to Wonderama, Television’s Iconic Family Franchise
Model, spokesperson, and television personality joins Chuckie (Chuck Armstrong) as co-host on Wonderama‘s global broadcasts from Times Square.
Model, spokesperson, and rising television personality Alisa Obrivanova has become one of the newest faces of Wonderama, the legendary family variety series reaching more than 90 million households worldwide each week. Co-hosting alongside Chuckie (Chuck Armstrong), Obrivanova has played a key role in some of the show’s biggest live broadcasts, including Wonderama‘s spectacular 24-hour New Year’s Eve celebration from the heart of Times Square.
The annual global event follows the arrival of the New Year across every time zone—from the first fireworks in New Zealand to the world-famous Ball Drop at One Times Square—connecting audiences around the globe in a shared celebration.
Reflecting on the experience, Obrivanova said the broadcast is about bringing people together, reminding viewers everywhere that, regardless of where they live, they’re united in welcoming a new beginning.
As part of Wonderama‘s successful relaunch, Obrivanova has appeared in numerous live broadcasts from Times Square, joining a hosting team that includes longtime Wonderama host David Osmond. The revived series continues its decades-long tradition of entertaining families through music, celebrity guests, culture, education, and interactive fun while introducing the beloved brand to a new generation.
With her engaging on-camera presence, genuine warmth, and natural connection with audiences of all ages, Alisa Obrivanova is quickly emerging as one of the bright new personalities helping lead Wonderama into an exciting new era.
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