We Speak Entertainment
JAY-Z files trademark for ‘Jaybo’ character from ‘Story of O.J.’ music video
He’s a not businessman, he’s a business, man.
JAY-Z is seeking to trademark Jaybo, the animated character who stars in the rapper’s “Story of O.J.” music video, according to documents obtained by the Daily News.
One trademark request also gives JAY-Z, 48, the exclusive rights to use Jaybo in films and television series.
“The Story of O.J.”, the first video released off JAY-Z’s 2017 album “4:44,” was released on July 5, one day before the initial trademark requests were filed on July 6.
JAY-Z’s move to trademark Jaybo gives the rap mogul a rare opportunity to reappropriate and profit off a historically racist character.
Jaybo is a play on “Sambo,” which originates from the 1899 children’s book “The Story of Little Black Sambo,” which has widely been derided as racist.
It also affords JAY-Z a new revenue stream after it was reported in December that his music streaming service, Tidal, was losing tens of millions of dollars per year and could run out of cash in months.
“Story of O.J.” is nominated for three Grammy Awards later this month — Record of the Year, Best Rap Song and Best Music Video — in addition to JAY-Z’s five other nominations.
JAY-Z’s eight nominations makes him tied with Stevie Wonder as third most-nominated artist in Grammys history.
We Speak Actors
Joseph Nybyk Guests On “If These Walls Could Talk” With Hosts Wendy Stuart and Tym Moss Wednesday, April 22nd, 2026
Who else but hosts Wendy Stuart and Tym Moss could “spill the tea” on their weekly show “If These Walls Could Talk” live from Pangea Restaurant on the Lower Eastside of NYC, with their unique style of honest, and emotional interviews, sharing the fascinating backstory of celebrities, entertainers, recording artists, writers and artists and bringing their audience along for a fantastic ride.
Joseph Nybyk will be a featured guest on “If These Walls Could Talk” with hosts Wendy Stuart and Tym Moss on Wednesday, April 22nd, 2026 at 2 PM ET live from the infamous Pangea Restaurant.
Wendy Stuart is an author, celebrity interviewer, model, actor, filmmaker and along with If These Walls Could Talk, she hosts TriVersity Talk, a weekly web series with featured guests discussing their lives, activism and pressing issues in the LGBTQ Community.
Tym Moss is a popular NYC singer, actor, and radio/tv host who recently starred in the hit indie film “JUNK” to critical acclaim.
Joseph Nybyk is an award-winning writer, actor, director, and stand-up comedian with a career that bridges both the creative and business sides of Hollywood. Originally from Tucson, Arizona, he moved to Los Angeles in 1997 and began his career in the marketing department at Paramount Pictures before serving as a creative executive at Landmark Entertainment, where he worked under James Cameron and Michael Jackson. That early industry experience gave him a rare, inside-out understanding of how stories are made—and sold.
Joseph left the corporate world to pursue acting full-time after landing a role in Jerry Maguire, launching a performance career that includes over fifty national commercials and appearances across film and television. As a filmmaker, he has written, directed, and starred in numerous short films, web series, and independent features that have screened at festivals around the world. His work has earned awards for Best Film, Best Short, Best Screenplay, and Best Director, as well as Best Supporting Actor for his performance in the provocative short The Day the Rabbit Died. His short Feeling Blessed got into virtually every faith based film festival and two Academy Award nominating festivals. He made this short back to back with a horror short titled Lights Off that got into 10 of the most prestigious horror film festivals in the world. His indie feature Ocean Front Property, which he wrote, directed, and starred in, marked his feature debut. He has since continued developing and financing original projects while optioning scripts to multiple producers.
A veteran of the stand-up comedy circuit, Joseph’s comedy blends sharp observation with personal storytelling, often drawing from his time bartending at the legendary Polo Lounge at the Beverly Hills Hotel. His routine has taken him to clubs, colleges, theaters, and casinos nationwide, and in 2025 he was named Best Comedian by Tucson Weekly. He is also the founder of the Faith in Film International Film Festival, dedicated to supporting meaningful, faith-driven storytelling. Joseph holds a Master’s degree in Film from the New York Film Academy. He is a proud alumnus of the University of Arizona and continues to balance performing, filmmaking, and developing original content from his home base in Arizona and California.
Watch Joseph Nybyk on “If These Walls Could Talk” with hosts Wendy Stuart and Tym Moss on Youtube here:
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