We Speak Models
Jude Bellingham Makes His Calvin Klein Debut With the Icon Cotton Stretch Campaign
Calvin Klein has a long tradition of turning world class athletes into fashion icons, and its newest face is one of the biggest names in football. Jude Bellingham has made his debut for the brand, fronting the Icon Cotton Stretch underwear campaign in a stripped back series of images built around confidence and the idea of the icon underneath.
The campaign was unveiled on Monday, 2 November 2026. Bellingham, the Real Madrid midfielder who is 23, was photographed by Oliver Hadlee Pearch in Madrid back in August, and the images include a nod to his signature goal celebration. He models several pieces from the Icon Cotton Stretch collection, among them the new Shine Trunk, which carries a shiny version of the brand’s signature waistband, alongside boxer briefs, low rise trunks, hip briefs and slim boxers.
“I really enjoyed working on this campaign,” Bellingham said in a statement.
The booking is his first work for Calvin Klein, though it is not his first turn in front of a fashion camera. He previously modelled underwear for SKIMS in 2024, and he now joins a line of stars who have fronted Calvin Klein campaigns, including Jeremy Allen White, Bad Bunny and Michael B. Jordan. The campaign is live across the brand’s website and social channels, with the collection available to shop now.
For Calvin Klein, the play is proven and deliberate. A footballer at the peak of his powers brings the brand a global audience that lives far beyond fashion week, while Bellingham adds a heritage fashion house to a personal brand that keeps growing on and off the pitch. When the teaser images landed without his face revealed, fans worked out the mystery model’s identity almost at once, which tells the brand everything it needs to know about the reach it just bought.
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Vivian Wilson Signs With Echo Lake Entertainment for Representation
Vivian Wilson has added serious representation to a fast growing fashion résumé. The model has signed with Echo Lake Entertainment for representation across all areas, a professional move that lands on top of a year of runway work for some of the biggest houses in the business.
The signing was reported by Variety in October 2026 and marks a new chapter in a career built booking by booking. Echo Lake will now represent Wilson across all areas as she continues to establish herself in an industry where fashion, personal branding and public visibility often meet.
The credits behind the deal are substantial. Wilson moved into runway modelling in September 2025, appearing at New York Fashion Week for designers including Alexis Bittar, Prabal Gurung and CHRISHABANA. She later walked for Ottolinger during Paris Fashion Week in October of that year. Her runway work has since grown to include Gucci, where she walked during Milan Fashion Week in February 2026, and Alexander McQueen during Paris Fashion Week the following month.
Her campaign work has kept pace. In January 2026 she appeared in the Savage X Fenty Valentine’s Day campaign, and her brand work this year has included campaigns for Off White and Desigual, as well as the Mugler Fall Winter 2026 campaign, titled The Commander. Editorial features and magazine covers round out a portfolio that now spans editorial shoots, commercial campaigns and international runway appearances.
Representation deals like this one are where modelling careers turn into businesses. With a full service team in place across all areas, Wilson is positioned to convert a breakthrough year on the runway into long term work across fashion and beyond, and her next bookings will show exactly how much momentum the signing carries.
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