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Kaia Gerber Stars Alongside Dev Hynes in the JW Anderson and UGG Campaign

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Kaia Gerber standing in a white sleeveless two-piece outfit against a plain backdrop in a studio photo.
Kaia Gerber in a white two-piece outfit in a studio photo. Photo via @kaiagerber.

Kaia Gerber is the face of the new JW Anderson and UGG collaboration, starring in the campaign for the collection alongside musician Dev Hynes. The British fashion house unveiled the imagery this week, and the collection is on sale now in stores and through the JW Anderson webstore.

Photographers Tanya and Zhenya Posternak shot the campaign as a series of intimate domestic vignettes. Gerber and Hynes are pictured across everyday home settings, in visuals built around the boundary between everyday ease and considered dressing, the same meeting point the collection itself is designed to occupy. The imagery explores domestic rituals and everyday dressing, and it reads less like a conventional product advertisement than a study of how the clothes sit inside a real home. The casting pairs one of fashion’s most in demand models with a musician known for crossing between music, art and fashion projects, a combination the house describes through the work itself: two creative figures photographed the way they might actually live in the clothes.

Gerber’s presence gives the collaboration its headline. A runway and campaign regular for the biggest houses in the business, she has become one of the defining models of her generation, and her name on the campaign places the UGG collaboration firmly in luxury fashion territory rather than the footwear aisle alone.

The collection brings JW Anderson’s design language to UGG’s footwear and comfort led staples, translating both brands into a single wardrobe of pieces made to be lived in. The campaign’s domestic setting is the concept made visible: considered design photographed in the middle of ordinary daily rituals, rather than on a runway or in a studio.

The JW Anderson and UGG collection is available now, both in physical stores and online. For Gerber, the campaign is the latest in a steady line of top tier bookings, and for both brands it is a collaboration pitched at the overlap of comfort dressing and high fashion.

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Alex Consani Fronts Mango SELECTION Party Campaign and Launches Mango Visions

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Alex Consani sitting at an outdoor café table in a green dress, chin resting on her hand.
Alex Consani sits at an outdoor café table in a green dress. Photo via @alexconsani.

Alex Consani is the face of party season at Mango. The model fronts the campaign for the retailer’s SELECTION party capsule, a glittering holiday collection shot by photographer Nadia Lee Cohen, in a launch that also introduces Mango Visions, a new creative project from the brand.

Announced on November 3, the campaign channels 1980s glamour through Cohen’s lens, taking viewers into a heightened version of Hollywood party dressing. Mango Visions is designed to invite influential voices across creative and cultural fields to put their own stamp on a collection, and Cohen leads its debut edition. Her imagery for the capsule comes with a run of surprise cameos, including actors Dree Hemingway, Harry Hamlin and Priscilla Delgado, along with fashion editor and stylist Carine Roitfeld.

Consani is a fitting centre for the launch. One of the most recognisable models of her generation, she has built a following that moves between the runway, major campaigns and a social audience that treats her as a personality as much as a model. That crossover reach is the logic of the casting: a party collection sold on glamour, fronted by the model most associated with fashion’s current It girl era.

The SELECTION capsule itself is Mango’s dedicated party line for the season, built around dresses, shine and after dark dressing, and the lineup is available to shop through the brand’s website. With the campaign, the brand pairs the product with a named creative platform, giving future editions of Mango Visions room to bring in other photographers and cultural figures in the same format. As a first edition, the Consani and Cohen pairing sets the template: a model with genuine cultural reach, a photographer with a distinct visual world, and a cast of cameos that turns a product launch into a scene worth covering.

The campaign imagery is out now, and the party capsule is available through Mango. For Consani, the booking adds a global high street campaign to a year that has kept her at the front of the industry’s casting conversation.

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