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LUCASFILM TEAMS UP WITH SIX MAJOR BRANDS TO LAUNCH GLOBAL PROMOTIONAL CAMPAIGN IN SUPPORT OF “SOLO: A STAR WARS STORY” DENNY’S, ESURANCE, GENERAL MILLS, NISSAN, SOLO CUP AND SYMANTEC JOIN THE WORLDWIDE INITIATIVE

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Lucasfilm announced today that they are joining forces with six of the world’s most well-known brands—Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec—for the launch of an extensive worldwide promotional campaign in support of “Solo: A Star Wars Story,”opening on May 25. 
 
“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”
 
DENNY’S CORPORATION
Denny’s is one of America’s largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Curaçao, El Salvador, the Philippines, Guatemala and the United Kingdom. For further information on Denny’s, including news releases, please visit the Denny’s website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Instagram or YouTube.
 
ESURANCE®
Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. With an easy-to-use mobile app, helpful online tools like photo claims and Coverage Counselor®, and knowledgeable experts, Esurance is the smart choice for today’s web-savvy consumer. And as a member of the Allstate family with an A+ rating from A.M. Best*, Esurance offers auto and home insurance with just a click, call, or tap away. Press releases and more information about Esurance are available at www.esurance.com
 
*Esurance Insurance Company and Esurance Property and Casualty Insurance Company have A+ u positive ratings. Esurance Insurance Company of New Jersey has an A rating. Ratings effective as of October 2017. Click here for a guide to A.M. Best’s Credit Ratings™.
 
GENERAL MILLS
General Mills is a leading global food company that serves the world by making food people love. Its brands include CheeriosAnnie’s, YoplaitNature ValleyFiber OneHäagen-DazsBetty CrockerPillsburyOld El PasoWanchai FerryYoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2017 consolidated net sales of US $15.6 billion, as well as another US $1.0 billion from its proportionate share of joint-venture net sales.
 
NISSAN
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. In calendar year 2017, the Nissan Group sold 1.59 million vehicles in the U.S., setting an all-time record. Nissan has more than 22,000 employees (including 17,000 manufacturing jobs) and four manufacturing plants in the U.S. capable of producing nearly one million vehicles annually. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan vehicles can be found online at www.NissanUSA.com , or visit the U.S. media sites www.NissanNews.com.
 
SOLO®
Since 1936, SOLO® has inspired millions to host spontaneous gatherings celebrating food, fun and family. As the creator of the iconic Red Solo Cup, Solo offers a wide variety of tabletop solutions for all of your party needs. Visit www.solocup.com for party tips to help you SOLOBRATE good times! Solo is a registered trademark of Dart Container Corporation.
 
SYMANTEC CORPORATION
Symantec Corporation (NASDAQ: SYMC), the world’s leading cyber security company, helps organizations, governments and people secure their most important data wherever it lives. A global community of more than 50 million people and families rely on Symantec’s Norton and LifeLock product suites to protect their digital lives at home and across their devices. Symantec operates one of the world’s largest civilian cyber intelligence networks, allowing it to see and protect against the most advanced threats. For additional information on Norton, please visit www.norton.com or connect with us on FacebookTwitter and YouTube.
 
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About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2018 & TM Lucasfilm Ltd. All Rights Reserved. 

About “Solo: A Star Wars Story”
Board the Millennium Falcon and journey to a galaxy far, far away in “Solo: A Star Wars Story,” an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.
 
The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge and Paul Bettany.
 
“Solo: A Star Wars Story” opens in U.S. theaters on May 25, 2018.
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We Dream In Color Humanitarian and Unity Celebration Hosted By Chief Dr. Quinton de’Alexander Featuring Irene Michaels July 19th, 2025 

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In a world increasingly fractured by hate and division, the 2025 We Dream In Color Humanitarian and Unity Celebration emerges as a radiant call for healing, inclusion, and peace. Now in its 13th year, the celebration—hosted by acclaimed fashion designer and global humanitarian Chief Dr. Quinton de’Alexander—has become a sanctuary for survivors, visionaries, and changemakers. This year’s theme, “A Call for Unity,” reflects a growing urgency to mend broken spirits and uplift communities through compassion, creativity, and action.

With a legacy of honoring unsung heroes and fostering global connection, the event will be held at the historic DuSable Museum of African American History, promising a night of powerful performances, heartfelt recognition, and transformative purpose. Among the evening’s highlights is the rare and prestigious ICON Award, which will be presented to multitalented entertainer and humanitarian Irene Michaels, only the second recipient in the foundation’s history.

From fashion to philanthropy, and from Liberia to Chicago, We Dream In Color stands as proof that when we lead with love and walk in unity, the world begins to heal—one vibrant dream at a time.

This year’s We Dream in Color Celebration is shaping up to be truly special. What inspired the theme for 2025’s event?

The theme this year is “A Call For Unity” We’re living in a world that falling apart through hate like never before. As I travel globally. It saddens me to see the hate people are displaying openly with no remorse. As I’m discovering and witnessing adults today in my own circle bickering. I want to find a way to peace to brighten some very sad and broken souls. So they can begin healing within first. Then love on others openly with kindness. My ‘We Dream In Color’ Humanitarian and Unity Celebration has a way of bringing joy on a night of celebrating life, displaying what humanity looks like through ‘unity and diversity.

The “ICON” Award will be presented to Irene Michaels—what does she represent to you and to the mission of this celebration?

My ‘We Dream In Color’ celebration ‘ICON’ award has only been given out once before in ‘Thirteen’ years. I’ve known Irene many years now. I know her zest for life, her driven spirit and passion to rise above life’s challenges, her love for those who are less fortunate, and most important. Irene’s love for humanity. To me. She’s every woman. When we have the ability to lift people up, we often forget to lift those close to us up. When I thought of presenting my ‘ICON’ award. There was no one more deserving than my dear friend ‘Irene Michaels’. To me, Irene embodies the spirit of my ‘We Dream In Color Foundation’ mission of loving and lifting others up in the midst of life’s storms. Even the enemy who trespass against thee. Where there is forgiveness, there is healing.

How do you go about selecting honorees for the We Dream in Color Foundation? What qualities or contributions stand out most to you?

I’m extremely particular by selecting my honorees. Many of my honoree are survivors who has risen above unexpected challenges they’ve faced. Such as ‘Cancer, Discrimination, and Violence’ to name a few. Many who are overlooked due to lack of prosperity and what’s considered suitable life’s accomplishments, such as an educational degree. Yet, they’re doing the work to lift others many would not do. Each honoree, I’m fully aware f their accomplishments and met them all. Many are selected, few are chosen. I look for honoree who has a real and true passion to heal humanity through actions. Having the receipts to validate their humanitarian efforts. I also look for a special feeling within myself when I’m speaking with them. I must feel the spirit of GOD, love, compassion, and humanity.

What can guests expect from this year’s experience at the DuSable Museum—any surprises or moments you’re especially excited about?

The guests of ‘We Dream In Color’ Humanity and Unity Celebration can expect to feel they’re in a safe and happy place where they belong. A night of powerful and phenomenal entertainment, high quality awards and an night of celebrating life in ‘unity, diversity and peace’. I’m most excited to lift many people up within this year of elevation, in the midst of the dark times we’re living in. Humanitarians will walk in as themselves, but walk out as newly elevated honorary doctors. Gifted by my partners of education. HRH Dr. Clyde Rivers and ‘United Graduate College and Seminary International.  

We Dream in Color is about unity, inclusion, and humanitarian impact. How do you ensure those values are upheld in every aspect of your work—from fashion to philanthropy?

For thirteen years now, I’ve kept up with most of my honorees. Unlike many who presents honorees. We Dream In Color Foundation becomes an extended family. Meaning. If we’re ever needed, we will be there to assist where it’s humanly possible. Having that bond gives us a closer look on the great impact our honorees are continuing to make towards healing humanity. If they ever needed a hand to be lifted up themselves, our hands will be there to carry them along the way whenever they’re feeling low or weak. Assuring them. Their extended ‘We Dream In Color’ family has their backs. Being a fashion designer of ‘Fifty Plus’ years. I’ve come across my ‘victims and survivors’ with broken souls. I’ve created the ‘Encourage Yourself Makeover’. A process that gives ‘women and men’ their power back by returning to taking care of, and putting themselves first. Being a foundation with no financial backing but my desire at this time. I’m utilizing my GOD given talents to get by ‘uplifting, inspiring and empowering’ globally. Doing my part adding into the melting pot to heal humanity.

The name “We Dream in Color” is both poetic and powerful. What does it mean to you personally?

It means ‘Strength’. I’ve had to fight all my light to live my dream alone. People are so afraid to opened doors for others due to their lack of confidence. I’m blessed GOD built me different. He built me with a loving heart made of steel. Meaning. In the darkness of any challenges. I will illuminate with the beauty of color. For it is my color that will shine for those who are feeling weak, overlooked, abandoned or alone’ in this cold, gruel, evil, selfish, unbalance, and dark world. You see. I’ve been there and I’ve discovered the path to living my dream daily in peace. So, when I’m introduced or see the broken spirited, I just want to lift them up and wrap my arms around them. Assuring them GOD loves them, I love them, and they are no lone alone and safe. To GOD be the glory.

Your foundation bridges art, activism, and community. How do you see the role of creative expression in healing and uniting people?

Art is universal. Art has the tendency to make people feel good with it’s beauty. Like fashion. When you look good, you feel good. Sometimes great. When you feel good or great, you love on people more. Family, friends and communities comes together at happy times and places.  Combining ‘art, fashion and community’ together in a happy mental space is the perfect way to start the healing process of humanity.

You’ve built a brand that fuses couture with cause. What first sparked your desire to create a platform that’s both visionary and humanitarian?

Many survivors dealing with various life’s challenges feel left out during the months with recognizable awareness ribbon colors. Such as pink for breast cancer awareness months. I believe I’ve ran across every life’s challenge in my lifetime. I’ve also heard many truths of feeling left out. I decided to create a ribbon incorporating all the colors from the electromagnetic spectrum. Bringing forth a ribbon leaving no survivor behind. Followed by a chart that defines each color. Assuring whatever the challenge one may face, they are not forgotten or left behind.

How has your journey in fashion and design influenced your perspective as a change maker and leader?

Being a designer, you’ve learned or mastered the art of creating beauty by mixing fabrics. That mixing is the perfect example of the beauty that comes when diversity work together in unity. As a leader, it’s our duty and an honor to raise up peace through ‘unity and diversity’. When we teach loving each other equality and in balanced support, and it’s learned and accepted. Healing and peace begins. Trust, it isn’t easy. Praying helps. But I find putting actions over talk, seems to get the people listening globally. When promises are broken constantly, people put their guards up. Once you’ve proven yourself, your word and loyalty. The guard comes down. Where respect is given, so shall it be received. No matter the war. A leader leading the call for ‘unity and peace’ in the end shall prevail.

What has been the most rewarding moment for you since launching the We Dream in Color Foundation?

There have been several. Receiving ‘President Joe Biden’ Lifetime Leadership Awards consecutively. 2023 & 2024. As well as receiving Chieftaincy in ‘2’ countries. Chief Tamba Taylor of Liberia (December 2020) and ‘Aare Atayesa of Akola Ijesa Kingdom’ (December 2024) of Nigeria. Both for my humanitarian efforts I’m making globally through my ‘We Dream In Color Foundation’, and the nickname ‘Talk and Do’ Chief. Because I fulfill the promise I make. Sometimes Instantly.

What are your hopes for the future of We Dream in Color? Are there any upcoming initiatives or collaborations you can share with us?

My plans I can share openly is to establish partnerships with various women empowerment organizations. I partnered with a young lady in Liberia name ‘Abigail David’. After the women feeling safe to come to me as a leader asking for help with their most personal and private moment. Together. Abigail and I established ‘FLOW DAY’. A day of educating young ‘girls and women’ how to properly maintain themselves during this time. After a hygiene education presentation. Feminine products are gifted to all the attendees. As far as upcoming initiatives. In partnership with ‘Dr. Mariann Jordan’ CEO of JP Consulting Group IIL’, I will be launching the ‘Chief Tamba Taylor Entrepreneurship Incubator’ in various Africa countries. Only in poverty areas.

For young people or creatives looking to make a difference, what advice would you give about using their voice and vision for impact?

Become Independent. Depend on yourself first. Them ask other to assist. Learn every aspect of your desired fields. From the task itself, to the computer up to the accounting. This way no one can ever take away you power and business too. Only interact with “actions’ producers with receipts to validate their work, and back up their talk, most important. Respect others time and become a ‘talk and do’ game changer. Last but not least. Always dream BIG and Dream In Color!


The official website for We Dream In Color Humanitarian and Unity Celebration may be found at https://www.wedreamincolor.org

Interview by Eileen Shapiro

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