We Speak Indie Artist
Matt Cleare Shares Music Video For Latest Hit Single “4000!”
After impressing with his latest release, “4000!”, rising Atlanta-based artist Matt Cleare has returned with the song’s memorable music video. The video clip enlists director Jochi Saca, who has worked with the likes of Kay Flock and Cardi B. Matching the theme of the song, it shows Matt riding through the desert on his bike in the name of long-distance love.
Explaining more about the video, Matt says, “The inspiration was obscure, but at the same time—obvious. Outlaw movies, biker films, Tarantino productions. It’s reminiscent of a scene from this old American exploitation movie where this biker dude trips peyote in the desert and starts having visions of his former lover. I sent my ideas to Jochi and he ran with them. We did the whole thing in one day, sunup ’til sundown in the deserts surrounding LA. I lost my wallet out there and had to fly back to Atlanta the next day without it. A small sacrifice for what would become this crazy motion picture.”
North London’s 4t9 isn’t just stepping into the UK rap scene – he’s kicking the door wide open with his debut single, “Freedom”. Blending hard-hitting drill beats with motivational lyricism, 4t9’s arrival feels bold, intentional, and impossible to ignore. While drill music often leans on themes of street life and bravado, “Freedom” carves out its own lane, focusing on self-belief, focus, and determination.
From the opening bars, 4t9’s delivery is sharp and direct. His tone carries a hunger that feels authentic, as he weaves between gritty observations and personal affirmations. The hook – “It’s been about freedom, it’s been about racks” – becomes a powerful mantra, embodying 4t9’s belief in chasing success on his own terms. There’s no reliance on empty bravado here; instead, 4t9 taps into the mindset of someone who’s faced challenges but refuses to let them define his path.
His verses showcase a knack for clever wordplay. Lines like “In Paris riding the metro / I’ve been wavy from the get-go / I still compete and I get gold / That’s the 9 on me like Crespo” highlight his ability to blend cultural references with sharp storytelling. He paints pictures of grind and grit, but it’s always laced with a forward-thinking attitude.
The track’s production matches this energy, with a brooding instrumental that balances dark, rolling basslines with crisp percussion. It’s the kind of beat that demands attention, creating the perfect backdrop for 4t9’s powerful delivery. Meanwhile, the track’s structure keeps momentum high, with the hook acting as a grounding point that ties the themes together.
Adding to the track’s impact is its visually striking music video, directed by ODXC. The visuals mirror the song’s intensity, capturing 4t9’s commanding presence as he delivers each bar with conviction. The sleek visuals, combined with the track’s unrelenting energy, make “Freedom” feel like a real statement piece.
With this debut release, 4t9 shows he’s not here to follow trends – he’s here to create his own lane. His blend of raw authenticity, sharp lyricism, and motivational energy makes this debut impossible to overlook. If “Freedom” is just the starting point, there’s no telling how far 4t9’s ambition will take him.
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