We Speak Indie Artist
Rising Artist Holly Lovelady Releases Dreamy Electro-Pop Single “Sleep”
Holly Lovelady is an emerging electro-pop singer-songwriter from Liverpool. Blending nuances of folk, pop and electronica with hard-hitting lyricism, she has risen to prominence in her local scene and beyond with her releases over the past 12 months.
Continuing on the momentum she has built to date, she returns with dreamy new single “Sleep”. Co-produced with Bob Mackenzie at the renowned Motor Museum Studios in Holly’s homeland and then mixed and mastered by Grammy Award-winning engineer Cameron Craig, the track builds starting with Holly’s vocal and synths, already showcasing her unique presence and melodic prowess.
Holly’s haunting melodies transcend the track into this dreamlike atmosphere, paired with the drum machines and whirling synthesisers, making it feel otherworldly. For fans of Florence and the Machine and MARINA, “Sleep” is an infectious and catchy pop-infused track that sticks and keeps you intrigued throughout.
Holly says: “Sleep was both inspired by my own personal story and also an old friend’s personal journey. For myself it’s about seeing someone who you really like but you become scared or subconsciously unsure if you really want to be with them, you don’t know why you are unsure but that feeling of uncertainty is creeping in… I think that feeling is so common nowadays!”
Aaron makes music about meaningful topics that rocks and grooves – and sometimes it even skanks on a rock steady beat!
His new song ‘Geeks’ has been released on all major music platforms on November 15th. It is an anthem for the heroes of the digital age: computer nerds, also known as geeks. It is driven by an off-beat ska guitar, a sticky bass line and a groovy brass section. The icing on the cake is a jazzy saxophone solo.
“I have always loved Ska, I even saw the Specials, the Selecter and Madness live in their heydays”, says Aaron. “I chose the topic although I am not a geek myself, but I have a lot of sympathy for them. Geeks are often frowned upon because they can be socially awkward, but they are the ones who are building a better world. So I think they deserve an anthem.”
The music video is mostly made up of typography, minimalistic ASCII graphics and heavily pixelated images – it surely looks geeky! Watch it here:
Aaron writes catchy songs that are made for people who like meaningful, uplifting topics and guitar-driven, hand-made sounds. His musical journey started young but it wasn’t until he discovered Bitcoin and became so invested in it that he used music to express his new found joy.
“It’s mostly rock music, with excursions into funk, soul and other styles I grew up with. In general, it’s guitar-driven and hand-made, often with a punkish energy and beatlesque harmonies. What all my songs have in common are meaningful lyrics about being in the here and now, about transforming disturbing emotions into wisdom, about being in the flow, things like that.” says Aaron in an interview.
“I have always been making music and writing songs, starting with a punk rock band when I was 15. However, I never saw it as a career. I played in several bands in my teenage years and my early twenties, but after my media studies in Berlin and Rio de Janeiro I focused on other things. I first worked in TV production and then founded one of the first Internet agencies in Germany. I discovered Bitcoin in 2011 and became fascinated by it. I wrote five books about it, made lots of promotional videos and educational series for Bitcoin and blockchain companies, and organised events. I even wrote some songs about Bitcoin, which became quite popular in the community, like my Reggaeton about the Bitcoin Beach in El Salvador. People always liked that my songs are catchy and provocative. It was by the end of 2023 that I decided to go full in on music. It’s what I enjoy the most, so now I want to fully follow my passion.”
Since May 2024, his songs have been streamed more than 250,000 times on Spotify and his music videos have been viewed more than 350,000 times on YouTube.
Read more about Aaron King: http://aaron-koenig.net/press/
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