We Speak Music
Rising Star ASH Unleashes Compelling New Single “Reverse Psychology”
In a vibrant intersection of genres, rising global artist ASH is redefining the boundaries of contemporary music with her distinctive brand of alternative R&B. Known for her resonant vocal layering, bilingual lyricism, and masterful electronic production, ASH is emerging as a formidable presence in the international music scene.
Following the acclaim of her debut single, “Infatuated,” ASH has released her highly anticipated follow-up, “Reverse Psychology.” This latest single showcases her exceptional versatility and creative prowess. ASH’s ability to compose, write, produce, and perform every element of her music speaks to her limitless potential as a multi-hyphenate artist.
ASH’s sound is a rich fusion of R&B, rock, indie, and neo-soul, transcending traditional genre boundaries to create an immersive and uniquely personal sonic experience. Her commitment to artistic integrity extends beyond music, as she also directs her own music videos and oversees every detail of her creative output. With “Reverse Psychology,” ASH solidifies her distinctive voice and establishes herself as a standout talent on the global stage.
Raised in the international community of Beijing, ASH’s musical journey began early. A classically trained pianist from age four, she expanded her skills to include guitar, bass, and drums during her teenage years. Balancing a rigorous academic path with her musical passion, ASH attended the prestigious University of Pennsylvania. There, she gained recognition through sold-out live performances and continued her artistic growth. Her dedication earned her a scholarship to The New School in New York City, where she pursued a Masters in Music and refined her craft. The demo for her project Holding Water drew the attention of Grammy-award-winning mixing engineer Jeff Ellis, known for his work with Frank Ocean, Doja Cat, and Kali Uchis, who mixed her forthcoming EP.
“Reverse Psychology” delves into the emotional intricacies of a deteriorating relationship. ASH captures the raw essence of trying to salvage something irreparably broken through her poignant vocals and delicate guitar lines. The track’s intoxicating beat complements the heartache expressed in the lyrics, portraying how emotional manipulation can erode trust and lead to a profound sense of defeat.
ASH’s music is a bold testament to her artistic vision. With “Reverse Psychology,” she not only continues to demonstrate her unique creative talents but also makes a significant impact on the contemporary music landscape. As she continues to push boundaries and captivate audiences worldwide, ASH’s rising star is one to watch closely.
Listen here:
This October, Hip-hop inna yardie style (old school fusion between reggae and hip-hop) collective L’Entourloop are set to rock UK stages, with shows in Liverpool, London & Bristol. Their Bristol date at The Trinity Center and their first London date at Village Underground are already SOLD OUT, leading to a second London date being added to deal with the high demand that L’Entourloop’s unforgettable shows create.
The dates will see L’entourloop hitting higher than ever as they perform tracks from their huge back catalogue, as well as their latest 20 track album “La clarté dans la confusion” (“Clarity in Confusion”).
Produced in their now legendary Bandulu Studio, the new album is a result of a patient production process, carried out with care and passion. Throughout the album, L’Entourloop testifies in its own way via a puzzle of film samples, of this strange period that we have just gone through collectively, using all its savoir faire when it comes to make the people dance.
Since 1964, when the song “My Boy Lollipop” flooded the European radio airwaves, L’Entourloop’s love for reggae and its culture has never stopped growing. With this third album, they wanted to pay tribute to the legendary pioneers of this incredible movement – artists and producers such as Tom Wong, Count Machuki, Prince Buster and Lee “Scratch” Perry. An album which is a true declaration of love for soundsystem culture and its children – reggae, dancehall and hip-hop.
The success of their previous albums “Chickens in Your Town” (2015) and “Le Savoir Faire” (2017), with their famous “Banging Hip-Hop Inna Yardie Style” quickly brought L’Entourloop into the spotlight, along with their hundreds of shows performed all over Europe. The mysterious collective continues to bring together an ever-growing audience around the world, as proved by their hundreds of millions of plays on music platforms.
True lovers of vinyl and old cinema, in their perpetual quest for the ultimate sample, the insatiable diggers kept their fans waiting by first dropping the excellent DJ-Mix “Start From Scratch” in the summer of 2021, followed by a series of 3 official remixes, including the Reunion Island anthem “Li Sem”.
Another striking characteristic of L’Entourloop is the great ability of King James and Sir Johnny to gather incredible guests from around the world. Whether with Skarra Mucci and their now classic “Dreader Than Dread” or their excellent EP “Golden Nuggets” (2019), Capleton for the extravagant remix of “Burn Dem Down”, producer Panda Dub they collaborated with on “Le Bonheur” or French singer Biga Ranx for their hit “Push The Limits”, L’Entourloop has the gift of giving birth to collaborations that mark the spirits.
With no less than 32 guests from all over the world, MCs fling lyrics like guns like in a western movie and the new album is no exception!
On the reggae side, Jamaican legends such as Ken Boothe and Bounty Killer meet new generation stars such as Alborosie, Kabaka Pyramid, Queen Omega and Marcus Gad. On the hip-hop side Chali 2Na from legendary US group Jurassic 5, Swedish MC Promoe from Looptroop Rockers, US rapper Rêverie, the excellent JuJu Rogers, French beatmaker Degiheugi and the irresistible South African female rapper Dope St Jude all make appearances.
The UK vibe can also be felt with features from jungle and dancehall pioneers General Levy and Tippa Irie as well as heavyweights of the grime scene Flowdan, Lady Chann and Killa P. Fellow French artists are also in the spotlight with guests such as Big Red, O.B.F and Manudigital. To complete this amazing cast, L’Entourloop has once again called on the incomparable Troy Berkley from Bermuda and the talented trumpeter N’Zeng, formerly of Le Peuple de l’Herbe, to accompany the collective on the road alongwith a new addition – excellent Dutch rapper BlabberMouf, who has just joined the killer new live show.
L’Entourloop UK Tour 2024
05/10/2024- Liverpool (UK)- Hangar 34
06/10/2024- London (UK)- Village Underground – SOLD OUT
07/10/2024- London (UK)- Village Underground
08/10/2024- Bristol (UK)- Trinity Center- SOLD OUT
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