We Speak Golf

Rolex Renews PGA Tour Partnership as Official Timekeeper in Multi-Year Deal

Published

4 days ago

November 11, 2026

Scottie Scheffler follows through on a golf shot in front of a Rolex clock on the PGA Tour

Scottie Scheffler follows through on a shot in front of a Rolex clock. Photo: Keyur Khamar/PGA Tour via Getty Images

Rolex and the PGA Tour are staying together, with a multi-year renewal that keeps the Swiss watchmaker as Official Timekeeper and carries the partnership past 25 years.

The PGA Tour and Rolex today announced a multi-year renewal of their Official Marketing Partnership, extending the Swiss watchmaker’s position as Official Timekeeper of the PGA Tour. A sponsor of the Tour since 2005, Rolex will continue to bring its hallmark precision, performance and heritage of excellence to professional golf’s biggest stage.

The renewal continues a partnership that has been part of the Tour’s most important moments for more than 20 seasons and reinforces Rolex’s premier status within the PGA Tour ecosystem. Rolex has a tenured history of rewarding excellence in golf for nearly 60 years and has held a distinct position through some of the greatest moments in the game’s timeline.

Through this extension, which will cross 25 years of partnership:

Rolex will continue its exclusive position as Official Timekeeper of the PGA Tour, PGA Tour Champions, Korn Ferry Tour and PGA Tour Americas.
Rolex will continue to be visible in the Tour’s most important moments through on-site, in-broadcast, social and digital integrations and exposure.
Rolex will continue to showcase the world-class competition on the PGA Tour by highlighting its Rolex Testimonees.

“The PGA Tour and Rolex have been partners for nearly three decades, and we are proud to continue this tradition through this extended agreement,” said Dhruv Prasad, Chief Commercial Officer of the PGA Tour. “Rolex has been a part of men’s professional golf since Arnold Palmer, Jack Nicklaus and Gary Player first captivated fans of our game, and we are pleased to continue showcasing their iconic brand and its Testimonees on the PGA Tour to our fans around the world.”

Rolex’s association with golf dates to 1967, when Arnold Palmer, joined by Jack Nicklaus and Gary Player, became the brand’s first golf Testimonees. Today, Rolex is associated with the game’s four men’s majors and five women’s majors and the principal professional tours, as well as many of its most decorated players, including Rolex Testimonees Tiger Woods, Scottie Scheffler and Jackson Koivun.

Rolex also maintains a longstanding relationship with the Presidents Cup, serving as Official Timekeeper since 2005 and a Global Partner since 2007.

About PGA Tour: The PGA Tour’s mission is to deliver the world’s most compelling professional golf competition, featuring the sport’s greatest players, for fans, partners and communities. The PGA Tour, headquartered in Ponte Vedra Beach, Florida, operates the PGA Tour, PGA Tour Champions, Korn Ferry Tour, PGA Tour Americas and PGA Tour University. To date, events across all Tours have generated more than $4.4 billion in charitable giving.

About Rolex: Rolex is recognized the world over as the leader in Swiss watchmaking and enjoys an unparalleled reputation for quality and know-how. The company ensures the distribution of its watches and the quality of their maintenance through a network of 28 affiliates and several thousand official Rolex jewelers worldwide. Today, Rolex is involved in numerous partnerships and sponsoring activities in fields as varied as art and culture, tennis, golf, sailing, equestrian and automobile sports. All of these disciplines combine precision and endurance, and call on participants to push themselves above and beyond their limits.

Trace Crowe Takes a One-Shot Lead Into the Final Round of the Austin Championship

Published

20 hours ago

November 14, 2026

We Speak Media

Trace Crowe completes his follow-through after a shot during a PGA Tour event

Trace Crowe is 18 holes from his first PGA Tour win. A birdie-birdie finish, highlighted by a 44-foot hole-out from a bunker at No. 17, gave Crowe a third-round 71 and a one-shot lead at 14 under in the Austin Championship presented by Compliance Solutions, with Chad Ramey, Sami Valimaki and Erik van Rooyen all sitting at 13 under heading into Sunday at Omni Barton Creek.

Weather: Mostly cloudy. High of 70. Wind SE 8-12 mph with gusts up to 22 mph. Preferred lies are in effect.

Third-Round Leaderboard

1. Trace Crowe: 62-69-71, 202 (-14)
T2. Chad Ramey: 68-68-67, 203 (-13)
T2. Sami Valimaki: 68-66-69, 203 (-13)
T2. Erik van Rooyen: 64-70-69, 203 (-13)
T5. Max Greyserman: 64-71-69, 204 (-12)
T5. Ben Kohles: 66-69-69, 204 (-12)

Trace Crowe (1st/-14)

Finished the round birdie-birdie, highlighted by a 44-foot hole out from the bunker on No. 17 and an 8-foot birdie putt on No. 18
With 20, shares the most birdies this week with Jeffrey Kang
Seeks first win in his 50th PGA Tour start; owns one top-three finish on Tour (T3/2026 Bank of Utah Championship)
Seeks to become the fourth wire-to-wire winner this season and first since Wyndham Clark at the U.S. Open
Looks to become the 11th First-Time winner on Tour this season
Holds his first 54-hole lead/co-lead on Tour (previous best 54-hole position: T3/2026 Bank of Utah Championship/finished T3)
Owns two top-10s in 16 starts this season (T4/Zurich Classic of New Orleans/with Ben Martin as partner, T3/Bank of Utah Championship)
Entered the week No. 117 in the FedExCup Fall standings; projected No. 63
Finished in the top 20 of Korn Ferry Tour Points List to earn a PGA Tour card for 2026 season; has two wins on the Korn Ferry Tour in 57 starts (2025 UNC Health Championship presented by STITCH, 2023 NV5 Invitational presented by Old National Bank)
Broke his wrist last September and was in a cast for four months; first start in 2026 was the Zurich Classic of New Orleans in April

Additional Notes

Chad Ramey (T2/-13) leads the field in Strokes Gained: Putting (7.741); seeks second victory on the PGA Tour in his 151st career start (other: 2022 Corales Puntacana Championship)
One week before his first title defense on Tour, Sami Valimaki (T2/-13) seeks second PGA Tour title in his 69th career start (2025 RSM Classic); making his second start on Tour since July due to injury (right wrist and left hand)
South African Erik van Rooyen (T2/-13) seeks third PGA Tour title in his 166th career start (2023 World Wide Technology Championship, 2021 Barracuda Championship); looks to move to T7 in the All-Time PGA Tour List of winners from South Africa, joining Fulton Allem
Max Greyserman (T5/-12) sits two shots back heading into the final round in search of his maiden Tour title in his 85th career start; best finish on Tour is runner-up five times (most recent: 2nd/2025 Baycurrent Classic)
Ben Kohles (T5/-12) is one of nine players sitting T7 or better in search of their first win on the PGA Tour; has five wins on the Korn Ferry Tour, most recently in June (2026 BMW Charity Pro-Am presented by TD SYNNEX)
Miles Russell (T15/-10), the only amateur in the field looks to become the fourth amateur to win on Tour since the start of the 1983 season (Scott Verplank/1985 BMW Championship, Phil Mickelson/1991 Northern Telecom Open, Nick Dunlap/2024 American Express); best finish on Tour in eight career starts: T39/2026 U.S. Open
Coming off a victory at last week’s World Wide Technology Championship, Blades Brown (T15/-10) looks to become the first player since Matt Fitzpatrick to win back-to-back tournaments on Tour (2026 RBC Heritage, 2026 Zurich Classic of New Orleans)
Scores thru 54-holes of the four former University of Texas Longhorns in the field: Tommy Morrison (T7/-11), Christiaan Maas (T23/-8), Pierceson Coody (T23/-8), Doug Ghim (T34/-6)