We Speak Indie Artist

“SAINTS & SINNERS” WRAPS MOST-WATCHED SEASON EVER, SEEN BY 7.1 MILLION VIEWERS

Published

6 years ago

September 11, 2019

ATLANTA (Sept. 11, 2019) – It’s rare for a television series to increase viewership season over season. Bounce‘s original drama Saints & Sinners has done exactly that – for the fourth consecutive time.
The show’s just-concluded fourth season reached 7.1 million viewers and increased audience versus season three by +11% among Households and +13% in the delivery of Persons 2+. It was also up by +16% in P18-49 and +5% in P25-54.
Saints & Sinners was the #1 most-watched program in P18-49 and P2+ and second among HHs and P25-54 among all ad-supported cable in the delivery of African-Americans, Bounce’s target-audience, Sunday nights at 9:00 p.m.
In general market viewership, the show ranked 11th in P18-49, 12th in P25-54 and 16th in both HHs and P2+ among all commercial cable networks.
Saints & Sinners is the most-watched program in Bounce history. Viewers can catch up on Saints & Sinners anytime on Brown Sugar, Bounce’s subscription video-on-demand service. Brown Sugar is available on Apple TV, Roku, Chromecast, Comcast Xfinity X1, Amazon Prime Channels, Amazon Fire TV, Amazon Kindle, Android and Apple smartphones and tablets and web browsers via BrownSugar.com.
This season of Saints & Sinners saw Mayor Ella Johnson (Vanessa Bell Calloway) setting her sights beyond Cypress, Georgia and using her power and influence to position herself for a state senate seat. When her mother’s (Donna Biscoe) deep buried secrets surface, they threatened the very foundation of Ella’s world as she struggled to keep her enemies at bay and her children safe. Saints & Sinners also stars Clifton Powell, Tray Chaney, Keith Robinson, Demetria McKinney, J.D. Williams, Jasmine Burke, Dawn Halfkenny and Karon Joseph Riley.
Saints & Sinners is produced in partnership with Swirl Film’s Eric Tomosunas & Ron Robinson (Behind the Movement: The Rosa Parks Story, Love Under New Management: The Miki Howard Story, Tales,Pride & Prejudice.)
Bounce (@bouncetv) is the first and only multi-platform entertainment network targeting African Americans, with programming seen over-the-air, on cable, on DISH channel 359, over-the-air, over-the-top on Roku®, on mobile devices via the Bounce and Brown Sugar apps and on the web via BounceTV.com. Bounce features a programming mix of original series and movies, off-network series, theatrical motion pictures, specials, live sports and events and more. Bounce is part of The E.W. Scripps Company (NASDAQ: SSP).

We Speak Indie Artist

Rapper 4t9 Sets The Tone For His Career With Powerful Debut Single “Freedom”

Published

1 week ago

March 25, 2025

Music4U

North London’s 4t9 isn’t just stepping into the UK rap scene – he’s kicking the door wide open with his debut single, “Freedom”. Blending hard-hitting drill beats with motivational lyricism, 4t9’s arrival feels bold, intentional, and impossible to ignore. While drill music often leans on themes of street life and bravado, “Freedom” carves out its own lane, focusing on self-belief, focus, and determination.

From the opening bars, 4t9’s delivery is sharp and direct. His tone carries a hunger that feels authentic, as he weaves between gritty observations and personal affirmations. The hook – “It’s been about freedom, it’s been about racks” – becomes a powerful mantra, embodying 4t9’s belief in chasing success on his own terms. There’s no reliance on empty bravado here; instead, 4t9 taps into the mindset of someone who’s faced challenges but refuses to let them define his path.

His verses showcase a knack for clever wordplay. Lines like “In Paris riding the metro / I’ve been wavy from the get-go / I still compete and I get gold / That’s the 9 on me like Crespo” highlight his ability to blend cultural references with sharp storytelling. He paints pictures of grind and grit, but it’s always laced with a forward-thinking attitude.

The track’s production matches this energy, with a brooding instrumental that balances dark, rolling basslines with crisp percussion. It’s the kind of beat that demands attention, creating the perfect backdrop for 4t9’s powerful delivery. Meanwhile, the track’s structure keeps momentum high, with the hook acting as a grounding point that ties the themes together.

Adding to the track’s impact is its visually striking music video, directed by ODXC. The visuals mirror the song’s intensity, capturing 4t9’s commanding presence as he delivers each bar with conviction. The sleek visuals, combined with the track’s unrelenting energy, make “Freedom” feel like a real statement piece.

With this debut release, 4t9 shows he’s not here to follow trends – he’s here to create his own lane. His blend of raw authenticity, sharp lyricism, and motivational energy makes this debut impossible to overlook. If “Freedom” is just the starting point, there’s no telling how far 4t9’s ambition will take him.