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Sohodolls celebrate those who don’t conform to societal norms with brand new single ‘Thread’!

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Sohodolls are back once again to tease their long-awaited forthcoming new album with another highly intoxicating single. “Thread” is a song about finding your tribe and celebrating your non-blood family. It’s a playful song about those of us who are very passionate, slightly eccentric, maniacally driven and who don’t conform to societal norms. It touches on trauma and how that can influence who we flock to in a positive way – our tribe, that common language that form powerful and stable bonds.

“I wrote this song in Nashville with Tony Esterly”, reveals Maya von Doll. Musically we hit it off straight away – we both love The Gorrillaz, EDM and rock. And that day, I wanted to bring in some Lebanese or middle-eastern vibes into the music because I love that minor scale and I wanted to be able to belly-dance to it. It was such a lovely writing experience, and the song just poured out of us.”

Sohodolls recently climbed up the viral Billboard charts when Madonna’s daughter kickstarted their career again by dancing to one of their 00’s tracks on TikTok. The band have also recently had single ‘Bad’ featured in Netflix’s top 10 series ‘Geek Girl’, plus a slew of new press and radio attention from the likes of BBC Radio 1’s Nels Hylton, Absolute Radio’s Frank Skinner and Atwood Magazine to name a few.

“Thread” continues this exciting new era for Sohodolls and may be their biggest and best new track yet. Tony Esterly, who has worked with the likes of SIA, BTS, Mae Muller, KIRBY, Raekwon, Izzy Bizu and many more brings his own flavours to the song, which is a huge instantly engaging dark-alt-pop banger replete with infectious beats and glossy synths, as Maya von Doll lures the listener in with her perfect vocal and catchy refrain; “Thread it all together”.

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Toronto Artist Priority Drops Heartfelt Visual for ‘If You Gotta Go’

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Toronto-based artist Priority unveils an emotionally raw and visually compelling music video for his heartfelt track, “If You Gotta Go,” from his June 2024 album You Know My Priority!. The visual delves into the heartbreak of losing someone you love and the lingering questions that follow.

The visual captures the essence of love slipping away, weaving together vivid flashbacks of cherished moments with stark, solitary scenes of self-reflection. Through its emotive storytelling, the music video immerses viewers in the highs and lows of a relationship that has come to an end, leaving behind questions that may never be answered.

With a stripped-back approach, the video emphasizes Priority’s vulnerability and ability to connect with his audience. The imagery and narrative draw viewers into a deeply personal journey, as they experience his longing and heartbreak firsthand. The music video’s authenticity complements the song’s soulful lyrics, creating a visual and emotional experience that resonates universally.

Building on the success of his album You Know My Priority!, the music video for “If You Gotta Go” solidifies Priority’s reputation as a fearless storyteller who channels life’s most difficult emotions into his art. Fans and new listeners alike are sure to find themselves moved by the poignant visuals and the depth of his performance.

The music video for “If You Gotta Go” is available now on YouTube.

Stream If You Gotta Go on Spotify and all major platforms, and follow Priority on Instagram at @priority.rtg for updates on future projects and releases.

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