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TALENT MANAGER SONJA NORWOOD JOINS THE LOS ANGELES FILM SCHOOL FACULTY

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The Los Angeles Film School appointed veteran talent manager, television producer, entrepreneur, and author of motivational text “Change Starts with ME!,” Sonja Norwood, to its faculty, effective immediately. Norwood brings her more than 20 years of talent management experience with Grammy Award winner, actress, daughter Brandyand Platinum recording artist, actor, son,Ray J, to the school. She will lend her industry expertise to The Los Angeles Film School and its students as an adjunct professor of artist management in the entertainment business department.
The artist management course explores the career path of the music manager. This position plays a significant role in the music business community and in the career of an artist/band. Sonja will lead classes on how to leverage the artist-manager relationship, what tools are needed when launching an artist’s career and understanding the complexities of management contracts. She will also be responsible for equipping students with the skills they need to coordinate and liaise career path management.
“Sonja’s passion for music and entertainment coupled with her wealth of experience and industry knowledge will be invaluable to our students,” said Hal Lieberman, entertainment business program director, The Los Angeles Film School. “We are thrilled to have her join The Los Angeles Film School and add her to our team of incredible full-time faculty and esteemed adjunct professors.”
Norwood has over 20 years of experience in talent management as the CEO of Norwood & Norwood Inc. She was the guiding force behind the launch of her daughter Brandy’s multiplatinum music career with Atlantic Records, which included a Grammy-nominated album titled “Brandy,” ten “Top 10” singles, five albums, and more than 40 million records sold worldwide. She also helped facilitate Brandy’s success through consulting on the TV series “Moesha,” through television and film roles, including the 1997 TV remake of the iconic Disney princess tale “Cinderella,” staring Whitney Houston, and endorsement deals that included international brands such as CoverGirl, DKNY and Candies.
“I’m very passionate about the role and responsibilities of the artist manager,” said Norwood. “Teaching artist management at The Los Angeles Film School has been a goal of mine for more than two years. It’s rewarding to know that sharing my vast knowledge and experiences with students will have a lasting impact on their career and the careers of aspiring artists. It’s going to be fun, exciting and real!”
Sonja was also instrumental in the careers of multi-platinum artists such as Ma$e, 702, Silk, BeBe Winans and gospel group Trinitee 5:7, for which Norwood has received a host of platinum and gold plaques. She also consults singer-songwriter Tameka “Tiny” Harris, actors, up-and-coming artists, new and seasoned managers, and independent record labels. In 2009, she expanded her television portfolio by entering the realm of reality television alongside her son Ray J. She established herself as an executive producer through reality shows like “For the Love of Ray J,” and “Brandy & Ray J: A Family Business.” In 2016, she took her expertise of consulting online, creating “The Bizness®,” an online portal that offers members entertainment-centered workshops, webinars, and training sessions.
ABOUT THE LOS ANGELES FILM SCHOOL
The Los Angeles Film School, located in the heart of Hollywood, has been serving the community and its students since 1999. This accredited, VA-approved institution offers Bachelor and Associate of Science degrees in Entertainment Business, Animation, Graphic Design, Music Production, Audio Production and Film. Its facilities include the historic RCA Building at 6363 Sunset Boulevard and offers access to exceptional industry-standard equipment to its students. The school’s faculty of industry professionals have earned credits on a number of major motion pictures, video games and music recordings. Numerous graduates have received awards at Film Festivals worldwide, engineered multi-platinum albums, and some credits include GRAMMY® and Oscar® nominations and awards. For more information about The Los Angeles Film School, please visit: www.lafilm.edu or call 323.860.0789.
FOLLOW SONJA NORWOOD ON SOCIAL MEDIA:
Facebook: @ThaBizness
Twitter: @SonjaNorwood
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Zaraye Sets 24 Hours of Peace Ablaze with Show-Stopping Performance

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@nortographynyc

Newark, NJ– The 24 Hours of Peace event, hosted by Mayor Ras J. Baraka was nothing short of electrifying. As the crowd funneled in, in droves, Newark’s own Zaraye took the stage and would deliver a performance that had the crowd and social media buzzing. 

You felt the crowd’s palpable anticipation as some of us had first-row seats to watch her rehearse in the background before hitting the stage– and Zaraye more than lived up to the hype.

Making an immediate statement with her eccentric fashion choice– a sleek black leather jacket and top paired with a striking lime green plaid skirt. Zaraye’s edgy leather and vibrant plaid combo came together perfectly to showcase her unique style, fashion background and ensured to turn plenty of heads before she even dropped the beat to her first song. 

Kicking off her set with her eagerly awaited single “23 Remix”, produced by Jersey’s own Kamillion, her vocals excited the crowd. As she and her background dancers, mirrored in her lime green and black color palate, delivered the high-energy, precise choreography crafted under the direction of her creative director, American rapper and choreographer, Sharaya J, phones shot into the air as fans were eager to capture every moment of the captivating routines.

The momentum continued to build as she transitioned into “Bougie”. Between Zaraye’s confident delivery and the dancers’ dynamic movements, the energy was on another level, showing an undeniable connection between Zaraye and her audience. 

By the time her performance ended, social media was already buzzing and one thing was clear, she had made a positive  impression on those attending the 24 Hours Of Peace event. The crowd raved about her standout moment with praises from her style to her stage presence and the electric atmosphere she created.

“I came out to the 24 Hours of Peace event to see one of my favorite artists, Honey Bxby. I was left excited to follow the journey of Zaraye. I think she will be a star soon too, Jersey stand up” said Jennifer Richardson– a 25 year old woman from Newark. 

Zaraye’s performance was an amazing showcase of her amazing blend between music, fashion and choreography. She truly showcased herself as not only an upcoming talent but a formidable artist on the rise in the music industry. As videos of her performance continue to spread online, it will be pretty clear soon, her name will only get bigger from here. 

The 24 Hrs of Peace event that took place on Friday and Saturday culminated a Peace Week in the city of Newark that started Friday, Aug. 17 and included an Artist Against Violence concert Wednesday, Aug. 21 at Newark Symphony Hall’s Terrace Ballroom on Broad Street.

“We fuse the power of hip-hop music and spoken word to lift, heal, and inspire peace in our city, empowering every resident in that process, and bringing healing, hope and happiness into everyday life,” Baraka of 24 Hrs of Peace said in a statement. “During this 24 Hrs of Peace, we celebrate the reality that women are at the center of our city’s evolution as a model of peace, progress and prosperity.”

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