We Speak Music
Carrie Underwood And Ludacris Release New Music Video For “The Champion”
“THE CHAMPION,” A GLOBAL SENSATION, HITS NO. 1 IN 10 COUNTRIES INCLUDING THE U.S.
02 March 2018 (Toronto, ON) – Multi-platinum superstar Carrie Underwood’smusic video for her hit event anthem “The Champion” which features Ludacris premiered on NBC’s Today Show this morning before launching globally across digital platforms. The poignant and powerful montage video, directed by Jimmy Lynch, features a behind-the-scenes look at Underwood and Ludacris recording the song as well as historic moments and footage highlighting professional athletes and everyday champions. Fans have already started joining in by sharing their own champion-inspired photos and videos across social media using #TheChampion. The song was written by Underwood, Brett James, Chris DeStefano and Christopher Bridges PKA Ludacris, and was produced by Jim Jonsin.
“The Champion”, originally written to open NBC’s Super Bowl LII with its own video seen by over 131 million viewers worldwide, and was incorporated into NBC’s current coverage of the 2018 Olympic Winter Games. Globally, “The Champion” has reached No. 1 on the iTunes Top Songs chart in 10 countries including the U.S. where it held the top spot throughout its release week then rose back to the top of the chart for four consecutive days after the Super Bowl LII opening. The song also debuted Top 5 on the all-genre Top 200 US Digital Songs chart and reached No. 7 on the Spotify US Viral 50 Chart.
Underwood is currently in the studio working on her next album which will be released on Capitol Records Nashville/Universal Music Canada, the country’s leading music company. This week, Underwood garnered her 13th ACM nomination for Female Vocalist of the Year and was also nominated for Vocal Event of the Year for “The Fighter” with Keith Urban.
We Speak Music
The Melodic Magnetism of 424KP’s “2Safe2Say”
424KP’s latest single, “2Safe2Say”, is a testament to his undeniable growth as an artist and his ability to craft music that resonates across borders. The Shanghai-born, UK-raised rapper has carved out a niche for himself by blending cultural influences and a signature melodic rap style that sets him apart in the crowded hip-hop landscape. The track’s fusion of heavy trap beats and melancholic production makes for a compelling listen, reflecting both his personal journey and his ambitions on the global stage.
The production on “2Safe2Say” is hypnotic, seamlessly balancing the hard-hitting energy of trap with a chilled, introspective vibe. The beat is atmospheric, with layered synths and 808s that create a sense of urgency while leaving room for KP’s autotune-laced vocals to shine. His flows are fluid, with a melodic edge that carries the listener through the track’s emotional highs and lows. This duality—raw yet polished—has become a hallmark of KP’s artistry, and it’s on full display here.
KP’s lyrics reveal his vulnerability and depth as a storyteller. Lines reflecting on personal loss and his determination to succeed add layers of authenticity to the track. His bilingual background subtly weaves into his delivery, giving the song an international flair that feels both unique and relatable. It’s this ability to merge personal themes with universal appeal that makes 424KP such a compelling artist to watch.
The music video for “2Safe2Say” elevates the single even further. Set against a snowy, cinematic landscape, it’s a visual feast that complements the track’s moody, introspective tone. KP’s magnetic presence on screen adds to the song’s allure, showcasing his range not just as a musician but as a complete creative force. The visuals are meticulously crafted, reflecting his dedication to artistry beyond just music.
In “2Safe2Say,” 424KP delivers a track that is both a personal statement and a universal anthem. With nearly 250,000 monthly listeners and recognition from global icons, KP is poised for superstardom. This single is more than just music—it’s a declaration of intent from an artist destined to shape the future of hip-hop.
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