We Speak Music
Cheerful Music Is Changing the Sound of Global Pop — And Everyone’s Listening
Pop is having a global renaissance — and Cheerful Music is at the heart of it. The Shenzhen-born label, founded in 2019, has quickly evolved from a regional innovator to a worldwide tastemaker redefining what “international pop” truly means.
With its London office opening in 2023, Cheerful Music has been building a creative bridge between China’s booming music scene and Europe’s rich pop heritage. The result? A string of fresh, cross-continental hits like “MO WEN GUI QI” and “TA SHAN HE”, blending catchy hooks, emotional depth, and borderless collaboration.
At its core, Cheerful Music is about connection — between cultures, sounds, and artists. Its diverse roster spans continents, genres, and even languages, reflecting a belief that great music speaks universally. Beyond streaming platforms, the label’s innovative approach is also unlocking new sync and brand partnership opportunities, making Chinese pop more visible — and more influential — than ever before.
But Cheerful isn’t just chasing trends. Its larger mission is to bring Chinese music culture to the world, while opening the door for international musicians to find their audience in China. It’s a vision that celebrates exchange rather than competition — and it’s earning global recognition.
In 2024, Cheerful Music made history as the first Chinese label to be studied at Harvard Business School, and a year later, founder Snow.J was invited to speak live at Harvard, sharing the label’s forward-thinking business model with global CEOs.
From viral hits to academic acclaim, Cheerful Music is proving that the future of pop isn’t about where you’re from — it’s about how far your sound can travel.
Learn more about Cheerful Music on their website, TikTok, and Instagram.
Contact: Danielle, Publicist | danielle.holian@decentmusicpr.com
We Speak Entertainment
Avohee Avoher Releases “Avohee Meets Bach”A Spiritual Collision of Bach, Choral Power and Modern Dance Energy -Now Available Worldwide
Johann Sebastian Bach wrote music that moved with force. Beneath the structure lived tension, release, devotion and emotion. More than three centuries later, that energy returns through Avohee Meets Bach, the third release in Avohee Avoher’s Addicted to Classics series.
This is not a remake. It is a rebirth.
Inspired by the emotional weight and architecture of Bach’s Chaconne in D minor from Partita No. 2, BWV 1004, and the legendary piano transcription tradition of Ferruccio Busoni, Avohee Meets Bach transforms classical intensity into a modern dance experience built for movement, atmosphere and emotional release.
Ancient meets modern.
Operatic choir rises through hypnotic rhythm. Sacred Latin phrases intertwine with haunting German whispers. Spiritual energy collides with underground pulse. Emotion builds, pressure rises, tension releases.
Kyrie eleison.
Lux aeterna.
The result is cinematic, uplifting, sensual and powerful.
Created for the dance floor but carrying the weight of classical tradition, Avohee Meets Bach moves between worlds. It belongs equally in the underground club, the international festival arena and the listener seeking something deeper inside electronic music.
This is not nostalgia.
It is transformation.
Watch the Avohee Meets Bach music video here:: https://youtu.be/gebEqQTo960
Stream Avohee Meets Bach on Spotify here:
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