We Speak Music
VIAA Sets the Alt-Pop Scene Ablaze with ‘Arson’
VIAA’s “Arson” is the kind of track that feels like it was made to be shouted in bedrooms, blasted from car windows, and cried to at 2AM. It’s messy, loud, and gloriously alive — a fiery slice of alt-pop that captures the chaos of letting go and the thrill of starting over.
From the first distorted chord, VIAA sounds unstoppable. Having spent years lending her voice to the likes of Anderson .Paak and Doja Cat, she’s more than ready to command her own spotlight. Here, she throws herself into the flames — burning past heartbreak and expectation with a chorus that demands to be screamed.
It’s not just catharsis; it’s craftsmanship. VIAA and her collaborators, Mori Einsidler and Troi Irons, weave together pop-punk punch, emo vulnerability, and electronic sheen without ever losing the song’s raw pulse. It’s as gritty as it is glossy, and it works.
The mix by Bartees Strange brings “Arson” to life with an almost livewire intensity — like standing too close to an amp that’s about to blow. Every snare hit and synth line lands with purpose, amplifying the song’s emotional heat.
In a scene that’s been missing a voice like hers, VIAA’s arrival feels overdue. “Arson” is proof that alternative pop doesn’t have to play it cool — it can be fierce, flawed, and full of feeling. And if this is what her new era sounds like, we’re all ready to get burned.
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Represented by Decent Music PR, and supported by an Ohio Arts Council Grant Award | Artists with Disabilities Access Program.
We Speak Music
Kiey Reveals New Album “METROMIRAGE”
Kiey is ready to take his sound beyond borders with METROMIRAGE, an ambitious third album that finds the Vietnamese independent artist bringing together alternative pop, R&B and electronic music in a polished yet deeply personal package. Across five distinct sonic and emotional dimensions of his wider artistic vision, Kiey leans into atmospheric production, intimate vocals and melodic songwriting that feels built for late-night listening. There is an appealing balance between the record’s sleek contemporary finish and its willingness to explore the messier corners of human connection. Rather than relying on explosive choruses alone, Kiey creates momentum through layered textures, subtle rhythmic shifts and melodies that gradually settle into the listener’s consciousness. His English-language approach gives the project a global pop sensibility, but the emotional core remains personal, drawing listeners into moments of romantic uncertainty, fleeting attraction and introspection. METROMIRAGE feels like the work of an artist who understands the importance of sonic identity, delivering a cohesive collection that pairs modern production with songwriting grounded in genuine feeling.
At the centre of the album’s wider appeal is ‘fun fiction’, featuring Cece Trương, a breezy, city-pop-inflected collaboration that captures the excitement of an unexpected connection. Acoustic instrumentation blends effortlessly with R&B rhythms and electro-pop details, creating a relaxed groove that feels both contemporary and nostalgic. Kie’s understated vocals provide a reflective counterpoint to Trương’s charismatic delivery, with their interplay giving the track the feeling of an intimate conversation unfolding against the lights of a bustling city. Its references to late nights in Shinjuku add a cinematic quality, transporting the listener into a world where romance feels spontaneous and full of possibility. What makes the collaboration particularly effective is its balance of distinct personalities, with neither artist overwhelming the other. Instead, their voices complement one another, allowing the song’s easygoing production and infectious melody to carry the narrative. It is a standout moment that demonstrates Kie’s knack for accessible songwriting while revealing how naturally his sound can accommodate another artist’s perspective.
Elsewhere, Kiey turns towards more introspective territory, exploring the emotional residue of encounters that linger long after the moment has passed. ‘white boy i sat next to on a plane’ pairs subdued vocals with piano-pop textures, sultry R&B influences and carefully layered harmonies, creating a song that feels intimate without becoming overly sentimental. Its unusual title invites curiosity, while the production gives the track a dreamlike quality that mirrors the fleeting nature of its subject. ‘plan thiet’ continues this more delicate approach, placing Kie’s voice at the forefront of a piano-led arrangement that allows every melodic inflection to register. These quieter moments provide an important counterbalance to the album’s more expansive pop instincts, demonstrating that Kiey does not need maximal production to make an emotional impact. Meanwhile, ‘unloveable’ leans into a fuller alt-pop sound, building its emotional tension through a broader sonic palette. Together, these tracks create a compelling portrait of an artist navigating the contradictions of intimacy, from the thrill of possibility to the uncertainty of feeling worthy of love.
One of the album’s biggest strengths is the consistency of its creative direction. Kiey’s involvement in the production process and visual development gives METROMIRAGE a unified identity, with its cool-toned aesthetic reflecting the music’s blend of melancholy, romanticism and modern electronic sheen. Each track occupies its own emotional space, yet the production maintains a clear thread throughout, allowing the album to feel cohesive without becoming repetitive. The melodies remain approachable, but there is enough detail in the arrangements to reward listeners who return for another spin. That balance is particularly important for an artist working across several genres, where the temptation to chase different sounds can sometimes dilute a project’s personality. Kiey avoids that pitfall by keeping the focus on mood and songwriting, using electronic elements to enhance the emotional atmosphere rather than overshadow it. The result is a record that feels deliberately crafted, with a clear understanding of how individual songs can contribute to a larger artistic statement.
Ultimately, METROMIRAGE establishes Kiey as a compelling independent voice within a global pop landscape that increasingly welcomes artists working beyond traditional industry centres. Its greatest strength lies in the way it brings together polished production and vulnerable songwriting, creating music that can function as both an easy melodic escape and a more intimate listening experience. ‘fun fiction’ offers an immediate entry point, but the album’s quieter moments reveal the depth of Kie’s creative instincts, particularly his ability to capture the emotional significance of encounters that might otherwise seem insignificant. There are moments when the restrained delivery leaves the listener wanting a more dramatic payoff, yet that understatement is also central to the project’s identity. Kiey is interested in atmosphere, nuance and the lingering feelings that exist between life’s defining moments, and the music reflects that perspective with clarity. With METROMIRAGE, he delivers a confident, internationally minded body of work that expands his sonic horizons while keeping his own voice firmly in focus. It is an encouraging step forward for an artist whose ambition is matched by a clear sense of creative purpose.
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