We Speak Indie Artist

Ellis Evason Reveals Sensational New Project SINS OF THE FATHER

Published

2 years ago

January 19, 2024

Music4U

Rising UK hip-hop artist Ellis Evason has unveiled his highly anticipated second studio album, SINS OF THE FATHER. The record, a masterful blend of old school soul influences, jazz nuances and inspired lyricism, showcases Ellis’ musical prowess.

Influenced by iconic figures such as MF DOOM, Kendrick Lamar and Earl Sweatshirt, Swindon-based Ellis Evason is making waves in the music scene with his intimate approach to hip-hop. Having recently graced the BFI Southbank stage and been longlisted as a Glastonbury Festival Emerging Talent, Ellis is quickly growing in stature in the UK music landscape.

SINS OF THE FATHER takes listeners on a transformative journey, divided into two distinct halves. The first part of the album captivates with explosive and fun beats, while the second half is angry, melancholy and reflective. Fans of Rizzle Kicks, easy life, Little Simz and Loyle Carner will undoubtedly connect with the album’s dynamic range and emotive storytelling.

This alternative hip-hop project explores the current state of the UK and sheds light on the struggle of overcoming abuse. From soul-infused British hip-hop soundscapes to experimental and industrial outbursts, SINS OF THE FATHER is a testament to Ellis Evason’s versatile artistry.

Reflecting on the creation of the album, Ellis shares, “This album is the most difficult thing I’ve tried to make. It is also the most ambitious project yet. It is deeply personal and deeply cathartic. My true hope is that it will resonate with people who have suffered at the hands of systemic oppression and household abuse. In many ways, this album is a statement about overcoming sexual abuse specifically, so I hope it can prompt some needed conversation.”

The album, supported by the MOBO Awards (Help Musicians Fund), is poised to make a significant impact. Ellis’ dedication to authenticity and addressing societal issues is evident throughout the project, making it a must-listen for those seeking powerful and thought-provoking music. SINS OF THE FATHER is available to buy/stream now on all platforms.

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We Speak Hip-Hop

NY Rapper Kendu 718 Defines “Gritty” (Single & Exclusive Interview)

Published

4 days ago

April 14, 2026

MJ Savino

Kendu 718 is taking over the scene with his latest single “Gritty,” produced by Juxx Diamondz of Back Block Music Group LLC. The NY rapper shows off his signature blend of storytelling and lyricism woven with slick metaphors. He’s simply writing bars and putting out heat; his deliverance though is aggressive and slightly intimidating; true NY style. Stream “Gritty” and get to know Kendu 718 in the interview below.

MJ: Before we jump into your new single “Gritty,” take a moment to let the world know who Kendu 718 is.

Kendu 718: Kendu 718 is someone who really lives what he talks about. I come from the pain of the ghetto—both my mother and father struggled with drug addiction, and growing up, all I saw was crime, poverty, and hardship. That was my environment. But through God’s grace, I was able to change my life. I left the streets behind 17 years ago, and I’ve been clean and abstinent from drugs and alcohol ever since.

MJ: When I think of gritty New York Hip Hop, you fit the mark. Define your lane in Hip Hop.

Kendu 718: I’m part of the culture, this isn’t something I picked up, it’s something I’ve lived. Hip-hop is a lifestyle, not just something you do in the studio. I’m not chasing trends or trying to fit into what’s popular. I represent authenticity, experience, and real New York energy. I’ve been doing this for years, and my lane is staying true to the essence of the culture.

MJ: Let’s talk about the new single “Gritty.” What can listeners expect once they hit play?

Kendu 718: The truth. Straight up. Real-life stories that reflect what I’ve been through and what I’ve seen in the streets. It’s raw, it’s honest, and it shows survival. When you hit play, you’re stepping into reality—no gimmicks, no filters. “Gritty” is my story. It’s everything I lived and everything I witnessed. But more importantly, it’s a message—just because we come from struggle doesn’t mean we have to stay there. We can grow, change, and build responsible, productive lives.

MJ: How did you link up with Juxx Diamondz and Back Block Music Group LLC?

Kendu 718: That connection goes back. I met Juxx through a mutual friend—rest in peace to the OG Benny Hill from Harlem, who managed both of us around 2011–2012. That foundation built real chemistry, and from there, everything developed naturally.

MJ: Can audiences anticipate a visual to “Gritty?”

Kendu 718: Definitely. Me and Juxx Diamondz are currently putting the treatment together now. The visual is going to match the energy of the track—raw, authentic, and true to the story.

MJ: What is next for Kendu 718? What are you currently working on?

Kendu 718: Right now, I’m working on my EP titled From God’s Mouth to Y’all Ears: The Sermon. It’s produced by myself and Juxx Diamondz, with additional production from SaulyOBeats, SkullzAngels, and my guy Dreadful Krueger. Everybody brought heat to the project. We also have some dope features on it.

MJ: Give audiences a little more insight into the sound and movement behind the project.

Kendu 718: We’re putting this out independently through Back Block Music Group, with distribution through Roc Nation. The project is a combination of strong lyricism, real-life storytelling, and powerful features. We represent that golden era sound—we’re keeping that foundation alive. And we’re always boots on the ground, staying connected to the people and the culture.

MJ: Let everyone know where they can find your music and stay connected.

Kendu 718: You can find my music on all digital streaming platforms. Follow me @Kendu_718 on Instagram to stay locked in. This is just the beginning—it’s going to be a hot summer. Peace.