We Speak Music
EMMI IIDA drops ‘Energy Guru’ video
“Built on pulsating synths, deep beats and nuanced vocals, the track is spacey and sexy as it is eclectic and eccentric.”- EARMILK
“EMMI IIDA Soars To Her Best On ‘Blooming”- CLASH Magazine
“The Hollola-born artist now presents a beautifully ambient track with an amazing atmosphere.”- METAL Magazine
“Listening to EMMI IIDA, you will observe her soft yet educating and empowering wordplay that aims to inspire and uplift.”- NOCTIS Magazine
Multi-modal creative, EMMI IIDA has just released her debut album, ‘The Eye’, via EFG Records to much acclaim from the likes of BBC 6 Music’s Craig Charles, Clash Magazine, Noctis and Earmilk, and is now back with the video for ‘Energy Guru’ from the record.
Born in Hollola, Finland, EMMI IIDA began playing the piano at 5 years old. She spent her early years in a musical elementary school, singing in a choir and in an acapella band, performing her first solo in front of a crowd at 9. This early exposure to music had her singing in front of the TV and making her own songs constantly. In her search to continually create and express in unlimited forms, she founded her own company EFG Productions, as well as EFG Records, a record label focusing on drawing out holistic wellbeing with healing frequencies.
‘The Eye’ is a 14-track odyssey through EMMI IIDA’s sonic galaxy of ideas and feelings and all of the songs on the album have added frequencies and mantras/messages to support and resonate with the body’s specific chakras. ‘Our Love’, for example includes the frequency of 528 Hz, the love frequency, that resonates with the love chakra and which is said to create more harmony and balance on a cellular level. Also, all of the songs have been tuned into 432 Hz which is more harmonious to listen to, than the standard 440 Hz.
From the downtempo trippy chillhop of ‘Higher Self’ to the pulsing, sultry spoken word vocal fry of ‘Trinity’ to the avant-pop anthem focus track ‘Our Love’, featuring tender rap verses and vocals from Bryce Green, ‘The Eye’ offers the listener a deeply spiritual sonic experience.
EMMI IIDA revealed: “Making this album has been a healing journey for me. Losing a baby girl four years ago to divorcing last year, being a channel for these songs has helped me navigate life and alchemizing these setbacks into something beautiful and finding hope, happiness and that overpouring flow of love.”
Aaron makes music about meaningful topics that rocks and grooves – and sometimes it even skanks on a rock steady beat!
His new song ‘Geeks’ has been released on all major music platforms on November 15th. It is an anthem for the heroes of the digital age: computer nerds, also known as geeks. It is driven by an off-beat ska guitar, a sticky bass line and a groovy brass section. The icing on the cake is a jazzy saxophone solo.
“I have always loved Ska, I even saw the Specials, the Selecter and Madness live in their heydays”, says Aaron. “I chose the topic although I am not a geek myself, but I have a lot of sympathy for them. Geeks are often frowned upon because they can be socially awkward, but they are the ones who are building a better world. So I think they deserve an anthem.”
The music video is mostly made up of typography, minimalistic ASCII graphics and heavily pixelated images – it surely looks geeky! Watch it here:
Aaron writes catchy songs that are made for people who like meaningful, uplifting topics and guitar-driven, hand-made sounds. His musical journey started young but it wasn’t until he discovered Bitcoin and became so invested in it that he used music to express his new found joy.
“It’s mostly rock music, with excursions into funk, soul and other styles I grew up with. In general, it’s guitar-driven and hand-made, often with a punkish energy and beatlesque harmonies. What all my songs have in common are meaningful lyrics about being in the here and now, about transforming disturbing emotions into wisdom, about being in the flow, things like that.” says Aaron in an interview.
“I have always been making music and writing songs, starting with a punk rock band when I was 15. However, I never saw it as a career. I played in several bands in my teenage years and my early twenties, but after my media studies in Berlin and Rio de Janeiro I focused on other things. I first worked in TV production and then founded one of the first Internet agencies in Germany. I discovered Bitcoin in 2011 and became fascinated by it. I wrote five books about it, made lots of promotional videos and educational series for Bitcoin and blockchain companies, and organised events. I even wrote some songs about Bitcoin, which became quite popular in the community, like my Reggaeton about the Bitcoin Beach in El Salvador. People always liked that my songs are catchy and provocative. It was by the end of 2023 that I decided to go full in on music. It’s what I enjoy the most, so now I want to fully follow my passion.”
Since May 2024, his songs have been streamed more than 250,000 times on Spotify and his music videos have been viewed more than 350,000 times on YouTube.
Read more about Aaron King: http://aaron-koenig.net/press/
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