“Built on pulsating synths, deep beats and nuanced vocals, the track is spacey and sexy as it is eclectic and eccentric.”- EARMILK

“EMMI IIDA Soars To Her Best On ‘Blooming”- CLASH Magazine

“The Hollola-born artist now presents a beautifully ambient track with an amazing atmosphere.”- METAL Magazine

“Listening to EMMI IIDA, you will observe her soft yet educating and empowering wordplay that aims to inspire and uplift.”- NOCTIS Magazine

Multi-modal creative, EMMI IIDA has just released her debut album, ‘The Eye’, via EFG Records to much acclaim from the likes of BBC 6 Music’s Craig Charles, Clash Magazine, Noctis and Earmilk, and is now back with the video for ‘Energy Guru’ from the record.

Born in Hollola, Finland, EMMI IIDA began playing the piano at 5 years old. She spent her early years in a musical elementary school, singing in a choir and in an acapella band, performing her first solo in front of a crowd at 9. This early exposure to music had her singing in front of the TV and making her own songs constantly. In her search to continually create and express in unlimited forms, she founded her own company EFG Productions, as well as EFG Records, a record label focusing on drawing out holistic wellbeing with healing frequencies.

‘The Eye’ is a 14-track odyssey through EMMI IIDA’s sonic galaxy of ideas and feelings and all of the songs on the album have added frequencies and mantras/messages to support and resonate with the body’s specific chakras. ‘Our Love’, for example includes the frequency of 528 Hz, the love frequency, that resonates with the love chakra and which is said to create more harmony and balance on a cellular level. Also, all of the songs have been tuned into 432 Hz which is more harmonious to listen to, than the standard 440 Hz.

From the downtempo trippy chillhop of ‘Higher Self’ to the pulsing, sultry spoken word vocal fry of ‘Trinity’ to the avant-pop anthem focus track ‘Our Love’, featuring tender rap verses and vocals from Bryce Green, ‘The Eye’ offers the listener a deeply spiritual sonic experience.

EMMI IIDA revealed: “Making this album has been a healing journey for me. Losing a baby girl four years ago to divorcing last year, being a channel for these songs has helped me navigate life and alchemizing these setbacks into something beautiful and finding hope, happiness and that overpouring flow of love.”