We Speak Business
Empowering Brooklyn: How the Hidden Opportunity Summit is Transforming the Community
Q&A with the Jordan Ayowe, the Visionary Behind the Hidden Opportunity Summit
Q&A with the Jordan Ayowe, the Visionary Behind the Hidden Opportunity Summit
Q1: What was the driving force behind the creation of the Hidden Opportunity Summit, and how does it align with the current needs of the Brooklyn community?
A: The Hidden Opportunity Summit was born out of a deep commitment to community development, empowerment, and financial literacy. In areas like Brownsville, Brooklyn, there is a pressing need for programs that both educate and inspire. The summit was designed to leave actionable insights and resources, addressing specific challenges like financial insecurity, lack of access, and limited opportunities for youth—all while making it a day of fun. By focusing on sports, clean energy, financial literacy, entrepreneurship, and community engagement, the summit aligns directly with Brooklyn residents’ needs, empowering them to take control of their financial futures and create lasting change.
Q2: In what ways do you see this summit making a tangible difference in the lives of participants, particularly the youth and families involved in the programs?
A: The summit has been meticulously crafted to make a tangible difference, offering hands-on activities and resources while prioritizing the fun, community-focused aspect of the day. The financial literacy seminar, “The Languages of Money,” equips attendees with essential knowledge on budgeting, investing, and debt management. The involvement of local organizations like the Brooklyn Economic Development Center ensures the summit’s impact extends beyond just the event day. For youth and families, the distribution of 200 backpacks filled with school supplies by Vineyard Offshore ensures students are prepared for success. The day’s activities—basketball, ice cream, DJ music, face painting, and water games—create lasting memories while equipping participants with tools to navigate their financial and professional lives.
Q3: As a leader and advocate, how do you envision the Hidden Opportunity Summit evolving in the coming years? What new directions or strategies are you considering to enhance its impact?
A: I envision the Hidden Opportunity Summit evolving into a cornerstone event for community empowerment, not just in New York but potentially expanding to other underserved communities. Future summits will include more targeted youth programs, mentorship opportunities, and expanded partnerships with local businesses to providing job training and employment opportunities. By continuously adapting and responding to the community’s needs, the summit can enhance its impact year after year.
Q4: We know that community engagement is a cornerstone of events like this. How can local residents, businesses, and organizations get more involved in the summit, and what role do they play in its success?
A: Community engagement is indeed crucial to the summit’s success. Local residents participation includes attending the summit, volunteering, and spreading the word within their networks. Businesses and organizations can contribute by sponsoring the event, hosting workshops, or providing resources and materials, like the backpacks distributed this year. Their involvement is essential—the Hidden Opportunity Summit wouldn’t happen without everyone pulling together for the same cause.
Q5: As we look ahead, what are your long-term goals for the Hidden Opportunity Summit? Are there any plans to expand its reach or introduce new initiatives that will further empower the community?
A: Our long-term goal is to establishing the Hidden Opportunity Summit as a model for community-driven initiatives. We aim to make it an annual staple in New York and other underserved communities. New initiatives will include year-round programs that build on the summit’s themes, a financial literacy curriculum in local schools or a community-based entrepreneurship incubator. These initiatives provides ongoing support to participants, helping them apply what they learn at the summit in their daily lives.
Q6: Can you speak to the impact of having the lineup of prominent speakers and how that came about?
A: The lineup of prominent speakers, including industry leaders and community advocates, played a significant role in the summit’s success. Their expert opinion and insights provided attendees with valuable perspectives on workforce development, business growth, financial empowerment, and more. The range of speakers was a deliberate effort ensuring the discussion was not only informative but also relevant and inspiring to the audience.
The last decade has seen an explosion in the creative industry. While navigating the rapidly changing landscape, many creatives have to adapt to the gig economy; freelancing. Creatives are always doing something, going somewhere, or connecting with their audience. The cliche, “your network equals your net-worth”, is important when identifying the rooms and spaces that generate exciting authentic connections. Especially in the city that never sleeps.
Meet Tyla Jones: CEO of LLX Collective
What is LLX Collective and what service do you provide?
“LLX is a premier event marketing, talent management and experiential agency specializing in creating transformative, luxury-driven experiences while remaining the intersection between culture, luxury, passion and purpose. We provide end-to-end services, including strategy, ideation, event production, and brand partnerships, tailored to elevate our clients’ visions. At LLX, we pride ourselves on blending creativity and innovation with a bespoke approach that connects brands with their audiences in meaningful and memorable ways. By way of creating the foundation to how culture shows up to the people, we birthed the LLX Collection. The LLX Collection is our suite of staple events that exude our founding pillars and echoes our mission within our communities.”
Tyla’s luxurious venture into the event curation space started with her putting a “luxe touch” at wedding receptions. She has since expanded her reach and her outlook on how she wants to leave a lasting expression on her specialty guest. Whether aligning herself with the local hottest spots in the city of choice, working with brands such as Tres Generaciones Tequila and partnering with cultures top influencers and makers like DJ Drewski, making her events feel like a family reunion.
Where does the inspiration come from for your collective series ?
“The inspiration for our The LLX Collection stems from a deep passion for culture, storytelling, purpose and connection. I’ve always been fascinated by the combo of culture, art, and community, and I wanted to create spaces that spark conversation and collaboration while amplifying the voices of the culture in authentic ways. Each series draws from diverse influences—whether it’s the vibrancy of the cities we host in, the trailblazers we feature, or the stories we aim to celebrate. It’s about curating moments that inspire, support one’s passion and purpose, indulge the senses, and leave a lasting impression.”
What do you hope to accomplish through the series ?
“Through the LLX Collection, I hope to create a platform that fosters genuine connections while amplifying the voices and artistry of talented individuals who are the main characters of the culture. It’s about more than just hosting events—it’s about cultivating spaces where culture, creativity, collaboration and innovation thrive. Whether it’s elevating a brand, celebrating an individual’s achievements, or connecting communities, the ultimate goal is to leave people feeling inspired and enriched by the experience while creating a network of individuals to convene and grow upward together.”
What draws you to partner with a place like Saint Lounge NYC?
“Saint Lounge perfectly embodies the sophistication and energy that aligns with the vision of LLX. Its intimate yet dynamic atmosphere sets the stage for the kind of high-quality, engaging experiences we strive to deliver. Partnering with Saint for the 1st installment of Indulge NYC, allowed us to merge our collective creativity with their impeccable vibe, amazing food and cocktails, creating a backdrop that feels exclusive, immersive, and perfectly tailored to our audience.”
How can people get on your radar for an invite?
“We’re always looking for passionate, creative individuals who bring unique energy to our events. Staying connected on social media is a great first step—follow Founder of LLX, Tyla on IG & on LLX socials at @LuxeMonroeLLX or on our website www.LuxeMonroe.com/LLX for updates and announcements. We also keep an eye out for those who are making an impact in their fields, from creatives and entrepreneurs to cultural influencers. If you’re aligned with our values and want to engage with our community, reaching out directly is always welcomed!”
What’s next for the INDULGE series and how can people get invited or partner with the Collective?
“The INDULGE series is just getting started, and we’re excited to continue elevating the concept with even more dynamic conversations, immersive experiences, and unexpected collaborations. What’s next includes taking the series to new cities and curating events that explore untold stories, highlight emerging talent, and celebrate culture in innovative ways.”
For an invite, staying engaged with LLX on social media is key. We often share updates and sneak peeks about upcoming events. For partnerships, we’re always open to working with individuals and brands that share our passion for storytelling, culture, and community. Whether it’s sponsoring an event, collaborating on activation’s, or bringing unique ideas to life, reaching out to us through our website, social channels or email Info@LuxeMonroe.com is the best way to start the conversation.
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