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ENTER THE WORLDS OF STEVEN SPIELBERG’S NEW FILM AT THE SXSW “READY PLAYER ONE”

Published

8 years ago

March 4, 2018

umeektv

In anticipation of the March 29 release of Steven Spielberg’s new action adventure, “Ready Player One,” attendees at this year’s South by Southwest (SXSW) Conference and Festivals can step into the immersive “Ready Player One” Experience with VIVE VR. A two-story, city block takeover of Brazos Hall, the event runs from Friday, March 9, to Sunday, March 11, and will showcase the sights, sounds and atmosphere of the film, including exciting virtual reality (VR) content from HTC VIVE.

Prior to the official opening, there will be a special press preview of the Experience on Thursday, March 8, with special guest appearances.

The Experience begins from the outside, where the exterior of Brazos Hall will be transformed into the Stacks, the vertical trailer park where people live in the real world of 2045. Upon receiving their personal RFID wristband, guests will enter the venue through Wade Watts’ Van, the hideaway of the film’s young hero, and, from there, be transported into the OASIS, where the real action begins.

The first floor of the Experience is chock full of things to do:

• Visitors can browse at Avatar Outfitters, offering the Hot Topic “Ready Player One” Pop-Up Shop. Guests will have a chance to score officially licensed gear, including exclusive t-shirts, caps, jewelry, backpacks, collectible pins and other cool accessories, as well as fan-favorite Funko Pop! vinyl figures and Copper, Jade and Crystal key sets, and much more, all available for purchase.

• Guests can try out the “Ready Player One” Avatar Creator by VIVE to choose their new digital identity, and then send the avatar to their personal email.

• Drop into 2045’s hottest nightclub, The Distracted Globe, where infinity mirrors create the impression of being gravity-free for a cool photo op, and guests can enjoy “Ready Player One”-themed specialty cocktails.

• From the stage: ‘80s trivia happy hours and nightly artist performances, with special guest DJs and performers, including a WaveVR DJ set by Tye Sheridan, who stars in “Ready Player One”; Them Jeans; FM-84; Bird Peterson; and a special performance by a surprise guest.

• On Saturday, March 10, the SXSW Film Festival will hold its 25th Edition party, celebrating the anniversary of the film festival, at the Experience.

• On Sunday, March 11, the venue will hold a livestream, “Ready Player One” LIVE at SXSW, powered by Twitch and IMDb, hosted by Aisha Tyler and correspondent Alex Correa. The stream will be live on www.twitch.tv/twitch and www.imdb.com/readyplayerone and will feature some of the stars and filmmakers from “Ready Player One,” including cast members Tye Sheridan, Olivia Cooke, Lena Waithe, Win Morisaki, Philip Zhao and Ben Mendelsohn; screenwriter Zak Penn; and author/screenwriter/co-producer Ernest Cline.

Level up to the second floor of the venue, where visitors will find themselves in the Stacks.

• All guests will be invited to try out HTC VIVE’s VR versions of classic arcade games and experiences inspired by the universe of “Ready Player One.”

In addition to all the happenings in Brazos Hall, Atom Tickets will be outside offering an opportunity to purchase advance tickets to the film on Atom. Those who do are able to jump ahead in line to enter the Experience.

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We Speak Hip-Hop

NY Rapper Kendu 718 Defines “Gritty” (Single & Exclusive Interview)

Published

4 days ago

April 14, 2026

MJ Savino

Kendu 718 is taking over the scene with his latest single “Gritty,” produced by Juxx Diamondz of Back Block Music Group LLC. The NY rapper shows off his signature blend of storytelling and lyricism woven with slick metaphors. He’s simply writing bars and putting out heat; his deliverance though is aggressive and slightly intimidating; true NY style. Stream “Gritty” and get to know Kendu 718 in the interview below.

MJ: Before we jump into your new single “Gritty,” take a moment to let the world know who Kendu 718 is.

Kendu 718: Kendu 718 is someone who really lives what he talks about. I come from the pain of the ghetto—both my mother and father struggled with drug addiction, and growing up, all I saw was crime, poverty, and hardship. That was my environment. But through God’s grace, I was able to change my life. I left the streets behind 17 years ago, and I’ve been clean and abstinent from drugs and alcohol ever since.

MJ: When I think of gritty New York Hip Hop, you fit the mark. Define your lane in Hip Hop.

Kendu 718: I’m part of the culture, this isn’t something I picked up, it’s something I’ve lived. Hip-hop is a lifestyle, not just something you do in the studio. I’m not chasing trends or trying to fit into what’s popular. I represent authenticity, experience, and real New York energy. I’ve been doing this for years, and my lane is staying true to the essence of the culture.

MJ: Let’s talk about the new single “Gritty.” What can listeners expect once they hit play?

Kendu 718: The truth. Straight up. Real-life stories that reflect what I’ve been through and what I’ve seen in the streets. It’s raw, it’s honest, and it shows survival. When you hit play, you’re stepping into reality—no gimmicks, no filters. “Gritty” is my story. It’s everything I lived and everything I witnessed. But more importantly, it’s a message—just because we come from struggle doesn’t mean we have to stay there. We can grow, change, and build responsible, productive lives.

MJ: How did you link up with Juxx Diamondz and Back Block Music Group LLC?

Kendu 718: That connection goes back. I met Juxx through a mutual friend—rest in peace to the OG Benny Hill from Harlem, who managed both of us around 2011–2012. That foundation built real chemistry, and from there, everything developed naturally.

MJ: Can audiences anticipate a visual to “Gritty?”

Kendu 718: Definitely. Me and Juxx Diamondz are currently putting the treatment together now. The visual is going to match the energy of the track—raw, authentic, and true to the story.

MJ: What is next for Kendu 718? What are you currently working on?

Kendu 718: Right now, I’m working on my EP titled From God’s Mouth to Y’all Ears: The Sermon. It’s produced by myself and Juxx Diamondz, with additional production from SaulyOBeats, SkullzAngels, and my guy Dreadful Krueger. Everybody brought heat to the project. We also have some dope features on it.

MJ: Give audiences a little more insight into the sound and movement behind the project.

Kendu 718: We’re putting this out independently through Back Block Music Group, with distribution through Roc Nation. The project is a combination of strong lyricism, real-life storytelling, and powerful features. We represent that golden era sound—we’re keeping that foundation alive. And we’re always boots on the ground, staying connected to the people and the culture.

MJ: Let everyone know where they can find your music and stay connected.

Kendu 718: You can find my music on all digital streaming platforms. Follow me @Kendu_718 on Instagram to stay locked in. This is just the beginning—it’s going to be a hot summer. Peace.