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Gwyneth Paltrow Brings Her Kitchen-Table Conversations to Netflix With ‘The goop Guide’

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Gwyneth Paltrow
Gwyneth Paltrow. Photo via Wikimedia Commons.

Gwyneth Paltrow has built an entire brand on knowing who to call, and now she is letting the audience listen in. The goop Guide with Gwyneth Paltrow, a new weekly video podcast produced by Spotify Studios, premiered on Wednesday, November 11, with video episodes available on both Spotify and Netflix and audio available wherever podcasts are found.

The format is simple and very goop: each week, Paltrow sits down with someone from her world, a friend, a fellow founder, a doctor, a family member, an ex-boyfriend, a guru, and works through the questions her audience actually asks her. The first season’s guests include Zoe Saldana, Ke Huy Quan and Rick Rubin, with conversations covering the art of reinvention, raising a family, breaking up with friends and Thanksgiving dinner.

“I get asked about everything – what actually helps you sleep in perimenopause, where to eat the best steak frites in Paris, how to spend the holidays with your ex,” Paltrow said. “I don’t always have the answer, but I almost always know who to call, whether it’s a friend, a fellow founder, an expert, or someone I’ve admired for years. Sharing these conversations is how goop started, and now The goop Guide brings you along for them in a whole new way.”

The launch marks a genuine first for her: conversations that began as a newsletter in 2008 and grew into a nine-figure lifestyle platform are now on video, in a set designed, in her words, to feel like sitting around her kitchen table. For Netflix, it is another step into video podcasting with one of the format’s most recognizable hosts; for Spotify, it is a flagship title. For Paltrow, it is the original goop idea, curation through conversation, scaled to two of the biggest platforms on earth.

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Hallmark’s Leading Men Trade Scripted Romance for Unscripted Banter on ‘The Mr. Nice Guys’

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Paul Campbell
Paul Campbell, co-host of The Mr. Nice Guys. Photo via Wikimedia Commons.

Three of the most familiar faces in made-for-TV romance have decided to find out what happens without a script. Benjamin Ayres, Paul Campbell and Wes Brown, leading men who have headlined stacks of Hallmark movies between them, launched their new podcast, The Mr. Nice Guys, on Thursday, November 12, arriving with a two-episode premiere at 9 AM Pacific / noon Eastern.

The pitch, in their own words, is admirably honest: “Three guys. One podcast. Absolutely no idea what we’re doing.” That self-deprecation is the concept. Where their day jobs ask them to be charming on cue in small towns with perfect snowfall, The Mr. Nice Guys lets three friends and longtime colleagues talk like themselves, and the announcement was met with a wave of support from across their extended Hallmark family, a ready-made first audience of loyal viewers who already treat these actors like holiday-season relatives.

The timing is smart. All three men are at the center of Hallmark’s year-round movie machine, and the network’s audience is one of the most devoted in television. A podcast gives that audience a weekly, unscripted version of the personalities they usually only see in 82-minute installments, and gives the actors a property they own and shape themselves.

Episodes are available to watch and listen to now, with more at TheMrNiceGuys.com. Whether the nicest guys in the business can survive a format with no script, no snow machine and no guaranteed happy ending is exactly the fun of it, and based on the premiere-day response, their audience is more than happy to find out with them.

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