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Kevin Hart’s Hartbeat Doubles Down on SiriusXM, and ‘Gold Minds’ Gets Bigger

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Kevin Hart
Kevin Hart. Photo via Wikimedia Commons.

Kevin Hart’s audio home is staying put, and getting a lot more crowded. SiriusXM announced a new multi-year deal with Hart and his entertainment company Hartbeat, keeping Hartbeat as the curator of Laugh Out Loud Radio (channel 96), where all of its programs will continue to premiere exclusively.

The centerpiece is Hart’s own podcast. The newly rebranded Gold Minds with Kevin Hart (formerly Comedy Gold Minds) launched its third season exclusively on SiriusXM with Ryan Coogler as the first guest, and the show is widening its lens: instead of mainly hosting comedians, Hart will sit down with leading figures from entertainment, art, business and culture, with upcoming guests including Jason Bateman, Anderson Cooper, Method Man, Stephen A. Smith and Lena Waithe. The show premieres on Laugh Out Loud Radio on Wednesday nights at 7 PM ET, with the podcast version available widely the next day.

“I am so excited to be able to continue working with my SiriusXM family and grow our audience through our existing IP as well as the expansion of Gold Minds and the additions of Punkie, Diallo, and Blake,” Hart said. “SiriusXM has been a valued relationship of mine and Hartbeat’s for some time and the fact that we were able to launch Gold Minds and now expand the program to include the brightest, boldest, and most impactful voices of our time blows my mind.”

The slate around him is growing too: Love Thang with Punkie Johnson, One Song with Diallo and LUXXURY, a fifth season of Quake’s House with Nathaniel “Earthquake” Stroman, and, the deal’s most emotional prize, Bernie Mac: Tapes From A King, a never-before-heard stand-up album from the late legend, produced by Hartbeat with Mac’s wife, Rhonda R. McCullough, airing exclusively on the channel for a month before a wide release.

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Hallmark’s Leading Men Trade Scripted Romance for Unscripted Banter on ‘The Mr. Nice Guys’

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Paul Campbell
Paul Campbell, co-host of The Mr. Nice Guys. Photo via Wikimedia Commons.

Three of the most familiar faces in made-for-TV romance have decided to find out what happens without a script. Benjamin Ayres, Paul Campbell and Wes Brown, leading men who have headlined stacks of Hallmark movies between them, launched their new podcast, The Mr. Nice Guys, on Thursday, November 12, arriving with a two-episode premiere at 9 AM Pacific / noon Eastern.

The pitch, in their own words, is admirably honest: “Three guys. One podcast. Absolutely no idea what we’re doing.” That self-deprecation is the concept. Where their day jobs ask them to be charming on cue in small towns with perfect snowfall, The Mr. Nice Guys lets three friends and longtime colleagues talk like themselves, and the announcement was met with a wave of support from across their extended Hallmark family, a ready-made first audience of loyal viewers who already treat these actors like holiday-season relatives.

The timing is smart. All three men are at the center of Hallmark’s year-round movie machine, and the network’s audience is one of the most devoted in television. A podcast gives that audience a weekly, unscripted version of the personalities they usually only see in 82-minute installments, and gives the actors a property they own and shape themselves.

Episodes are available to watch and listen to now, with more at TheMrNiceGuys.com. Whether the nicest guys in the business can survive a format with no script, no snow machine and no guaranteed happy ending is exactly the fun of it, and based on the premiere-day response, their audience is more than happy to find out with them.

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