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Kamile Spann: From runway to reinvention — the model turning pain into purpose

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As the world’s longest-running literature festival returns to Cheltenham, UK this month, Kamile Spann steps forward not only as a model but as a newly published author and philanthropist with something to say. From Armani runways to London rooftops, she now wields visibility as power — and her debut journal, ‘Transformation’, is being presented this month at the Cheltenham Literature Festival (10–19 October 2025).

In an industry that so often trades on the surface, Kamile Spann is bringing substance back into the conversation. The Lithuanian-born model, writer and philanthropist built her early career walking for Armani, Versace, Fendi and others under top agencies including IMG, Storm, Uno and M4. Her image has appeared in Harper’s Bazaar, L’Officiel, Marie Claire, Grazia, Glamour and Telva.

Now based between Switzerland and the UK, Kamile’s re-emergence is rooted in vulnerability, storytelling and purpose. Her self-reflection journal ‘Transformation’ — launched at Claridge’s this past May in support of Women for Women UK — explores identity, reinvention and emotional freedom. This month, she brings it to Cheltenham, marking her official debut as an author and speaker before a literary and cultural audience.

Alongside her creative pursuits, she continues to expand her philanthropic reach as an ambassador for both the Art Voyage Biennial Foundation and the Savsim Foundation, while supporting key causes across London, Monaco and Zurich. We sat down with Kamile to trace the arc of her journey — from high fashion to human truth — and to hear how she’s redefining visibility for the modern woman.

Your entry into fashion was early and international. What first inspired that path?

I was born in Lithuania and always felt drawn to visual expression and presence. Modelling offered a stage to communicate through imagery — and I embraced it. I signed with agencies such as IMG, Uno, Storm and M4 (later Donna Japan), and worked across Barcelona, Madrid, Berlin, Milan and Paris. Those years taught me about visibility, beauty and the quiet stories hidden behind the glamour.


You paused your public life for motherhood. What did that period teach you?

Motherhood took me inward.

“Stepping away from the industry, I confronted a void — of identity, voice, self-worth. But it also gave me space to heal, reflect and rebuild.”

I climbed out of hiding by feeling deeply, owning my wounds and learning to trust the self I’d long ignored.

As you return, how do you wish to be seen?

I don’t want to be framed as “another model making a comeback”. I want to be recognised as a woman who transformed — who turned pain into purpose. I seek collaborations that don’t just decorate, but communicate. Elegant, honest, meaningful work — that’s my currency.

Tell us about ‘Transformation’ and what it represents now that it’s at Cheltenham.

This journal is a companion for women rediscovering their voices. It isn’t a formula; it’s a mirror. I launched it in May at Claridge’s, surrounded by women who inspire me, and the evening supported Women for Women UK. Now, this month, I’m presenting ‘Transformation’ at the Cheltenham Literature Festival, introducing it to a wider audience. It feels like the perfect moment — bringing something born in silence into a space of dialogue.

You’re active in philanthropy. Where does that passion stem from?

Philanthropy has always felt essential. Over the years I’ve supported the Zurich Children’s Hospital, the Princess Grace Foundation, the Princess Charlene Foundation, Rett Syndrome research, Caudwell Children and Women for Women UK. I’ve attended Caudwell Children Galas, the Global Gift Foundation Gala, and I now serve as an ambassador for Art Voyage and Savsim. To me, influence without giving back is hollow.

Which fashion moments defined your early career?

I worked with Armani, Versace, Fendi, El Corte Inglés and Burma París, and I walked for three seasons for Nicole Milano by Pronovias in Rome. Editorially, I’ve appeared in Harper’s Bazaar, Grazia, L’Officiel, Marie Claire, Glamour and Telva, and I’ve fronted campaigns for Hassanzadeh Jewellery. Most recently, I shot with Alan Strutt for Harper’s Bazaar. Each collaboration refined both my craft and my confidence.

You often talk about “turning pain into purpose”. What does that mean to you?

For years I lived a life that looked perfect but didn’t feel true. I played roles that didn’t fit and lost touch with who I was.

“My transformation began when I stopped shrinking. I hope to show other women that reinvention isn’t just possible — it’s essential.”

Pain becomes purpose when you stop letting it define you.

How do you navigate fashion’s demands while remaining emotionally honest?

By setting clear boundaries and choosing projects that align with my values. I’m not interested in empty glamour. I want elegance with integrity — collaborations that carry substance as well as style. My content today is more editorial, reflective and intentional. Visibility should serve something deeper than vanity.

What lies ahead for you now?

At the moment my focus is on sharing ‘Transformation’ here at Cheltenham, building my profile as an author and speaker, and expanding my work with philanthropic foundations. I’ve also been invited to join the Global Gift Foundation, which feels like a natural next step in aligning purpose with platform.

With ‘Transformation’, Kamile Spann isn’t simply returning to public life — she’s rewriting it. This October, as Cheltenham’s literary pulse beats from the 10th to 19th, her story stands as both an invitation and a reminder: beauty without truth fades, but truth — when owned — transforms.

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Built on Style, Powered by Culture: Kamp De Krog Brings Its Pop-Up Shop Experience to Atlanta

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Kamp De Krog pulled up to Atlantic Station in Atlanta and did what it does best, turn open space into a living, breathing culture moment. The traveling vintage and streetwear pop-up brought together racks of rare finds, statement pieces, and independent vendors who understand that style is language. From worn-in classics to bold streetwear silhouettes, the event felt less like shopping and more like a conversation, one stitched together by creativity, confidence, and community.

What stood out was the energy. Atlanta showed up curious, expressive, and ready to engage. People were not just browsing, they were connecting with vendors, trading stories behind garments, and tapping into the culture that makes pop-ups like this matter. Kamp De Krog created an atmosphere where individuality was the currency and originality was the standard, reminding everyone that fashion hits different when it is personal.

Set against the backdrop of Atlantic Station, the pop-up became a reflection of Atlanta itself, diverse, expressive, and unapologetically creative. Kamp De Krog continues to carve out space for independent fashion and culture-forward experiences, proving that when community leads, style follows. This stop in Atlanta was not just an event, it was a statement.

The Atlanta pop-up captured the spirit of Kamp De Krog in every detail. From the carefully curated apparel to the energy of the crowd, the event celebrated creativity, individuality, and community. Visitors left not just with new pieces for their wardrobe, but with a sense of connection to the culture behind the brand. The experience made it clear that Kamp De Krog is setting the tone for pop-up fashion in Atlanta and that this is only the beginning of a growing movement.

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