We Speak Coaches
Lockdown Leadership: Inside The Mind Of Jonesboro High School’s Defensive Backs Coach Ced Brooks
Jonesboro, GA – In the high-stakes world of high school football, one coach has carved out a legacy. Not just by building winning defenses, but by building futures. Ced Brooks, the defensive backs coach at Jonesboro High School has earned a reputation as one of the best in the business when it comes to molding raw talent into college ready athletes. As a former defensive back himself, Brooks combines an elite football IQ with a passion for player development that extends far beyond the field. His defensive backfield units consistently rank among the top in the county and state, but it’s his track record of sending athletes to the collegiate level that sets him apart. Over the years, many of Brooks former players have signed college letters of intent to top D1 programs, and even gone on to play in the NFL. Former Green Bay Packers safety Morgan Burnett, and current Pittsburg Steelers cornerback Cam Sutton were both coached by Brooks in high school. Now entering his 16th season at Jonesboro High School, Brooks shows no signs of slowing down. With another stacked secondary, and a new wave of talent, the legacy continues and so does the pipeline to the next level.
Today we’d like to introduce you to Ced Brooks.
What first inspired you to become a coach?
I had a passion for the game as a player. I wanted to share that passion with people who had a similar up bringing as myself.
What’s the most rewarding part of coaching for you personally?
The most rewarding part of coaching is when I see kids reaching goals they never thought were possible.
How do you define success beyond wins and losses?
Winning is good, because everyone wants to win, but that is secondary for me. The most important thing for me is to getting kids to college.
What’s one lesson your players have taught you?
You can’t coach every player the same way. Each kid has a different skill set. Never force a player to fit in your scheme. Instead, fit your scheme around the skill set of the individual.
How do you help your athletes grow as people, not just players?
I want to help my players become the best possible version of themselves. When they are adults in the real world, they will be able to know what hard work, integrity, and perseverance looks like.

Share a moment that truly moved you during your coaching career?
Seeing some of my players come from nothing, to playing college football and making it to the NFL.
How do you keep your team motivated during tough times?
God and Faith; though teaching such as FCA etc..
What’s something your players might be surprised to know about you?
Although football gave me a future, basketball was my first love.
What’s the proudest moment you’ve experienced as a coach?
My proudest moments is when former players come back and show me love. Just to say “thank you” for getting me to a certain level.
How do you handle pressure and expectations as a coach?
I never put pressure on myself. As for expectations as coach, my motto is “Each One Teach One”, so the game comes natural to me.
What’s a fun ritual or superstition you have before games?
I can’t coach without having my back pack on.
How do you stay connected with former players?
Me and my former players have a strong bond. We are always a phone call away.
What’s one piece of advice you’d give to young coaches just starting out?
Just because you played the game, doesn’t necessarily means you know how to coach it. This is my advice. Cater to each player skill set, and fit your techniques around the player.
What legacy do you hope to leave behind?
That I gave it my all to help the betterment of young people.

How has coaching shaped you as a person?
I have learned to be patience, and to never give up on a child. You never know how he will turn out.
How do you handle the emotional weight of being a role model for young athletes?
I handle it by being there for my players when they need someone to turn to. Showing them that they are not alone.
What’s your coaching philosophy?
It’s Hard It’s Fair!! If It Was Easy, Everyone Would Be Doing It.
What’s the most unexpected moment you’ve had as a coach?
I had a 4⭐️ safety transfer to another school in the middle of a game week. That hurt.
What’s the biggest life lesson you’ve learned from a certain loss?
Don’t ever get rattled, just play.
How do you nurture leadership within your team?
I nurture leadership by setting the standards from top to bottom.
What is one piece of advice you constantly repeat to your team?
“Each One Teach One”. Always set good examples because the players under you are watching.
What is the toughest coaching decision you ever had to make?
Moving a kid to another position, when he truly feels he can play that particular position.
How do you stay current with the game to keep evolving as a coach?
I attend coaching clinics. And as a former player myself, I have always been a student of the game.
What would your players say about you as a coach?
Coach Brooks Is A GOAT. He knows his stuff!!
How do you want to be remembered as a coach?
Coach Brooks was always loyal to the game, and that I gave it my all.














We Speak Coaches
Building Champions On and Off the Court: The Heart and Dedication of a True Basketball Mentor
Coaching is more than just a job; it is a calling fueled by passion, purpose, and a deep desire to make a difference. For this coach, every practice and game is an opportunity to shape lives, build character, and inspire the next generation both on and off the court. Driven by the memories of mentors who guided him and a commitment to give back, he does not just teach basketball skills; he teaches respect, resilience, and belief. His greatest joy comes from watching young athletes grow into confident leaders, proving that coaching is truly about molding people, not just players.
What first inspired you to become a coach?
I was inspired to become a coach because I wanted to help the youth. Coaching is my way of giving back through basketball and repaying the coaches who supported me throughout my own basketball journey.
What’s the most rewarding part of coaching for you personally?
The most rewarding part of coaching is making the players believe in themselves and in each other. Seeing their confidence grow both on and off the court is what drives me every day.
How do you define success beyond wins and losses?
Success to me is about growth. It’s not just about winning games, but about improving from season to season—not only in basketball skills but also in attitude and character.
What’s one lesson your players have taught you?
My players have taught me the importance of always showing them that their coach believes in them. That belief is what fuels their motivation and effort.

How do you help your athletes grow as people, not just players?
I emphasize respect constantly. We talk about how you have to be respectable and give people something to respect. When they’re off the court, I encourage them to carry themselves with maturity and sense.
Share a moment that truly moved you during your coaching career.
One moment that really moved me was seeing a kid who couldn’t even walk with a basketball transform into the man on the court. Witnessing that kind of growth is incredibly fulfilling.
How do you keep your team motivated during tough times?
I remind the team that we are a family and families go through ups and downs. I encourage them to keep pushing forward because things will get better if we stay united.
What’s your favorite team tradition?
After every game, our team does 24 push-ups. It’s a tradition that builds discipline and reminds us to keep working hard.
What’s something your players might be surprised to know about you?
My players might be surprised to know that I wish I could have them all live with me. That way, I wouldn’t have to worry about them when I’m not around.
What’s the proudest moment you’ve experienced as a coach?
One of my proudest moments was starting DFEelite alongside CEO and Coach Tweezy. Building the 14U team has become like a family to me.
How do you handle pressure and expectations as a coach?
I handle pressure by focusing on growth and staying grounded. I trust the process and refuse to let outside expectations distract me from helping my players develop.
What’s a fun ritual or superstition you have before games?
Before each game, we clap our hands together and say, “We want all the smoke.” It fires us up and builds team energy.
How do you stay connected with former players?
Social media helps us stay connected and keep our relationships strong even after they leave the team.
What’s one piece of advice you’d give to young coaches just starting out?
I tell young coaches to coach their players hard on the court but always show them love off the court. That balance builds trust and respect.

What legacy do you hope to leave behind?
I hope to leave behind a legacy where DFEelite continues to support the Richmond community by helping kids grow through basketball and mentoring.
How has coaching shaped you as a person?
Coaching has given me the chance to share my knowledge of the game and help younger players develop. It has made me more patient and dedicated.
How do you handle the emotional weight of being a role model for young athletes?
I try to put myself in their shoes and always remind them that I’m tough on them because I care. Being a role model means balancing discipline with genuine concern.
What’s your coaching philosophy?
My coaching philosophy is simple: keep working and stay locked in. If you do that, the results will come.
What’s the most unexpected moment you’ve had as a coach?
One of the most unexpected moments was watching a quiet, overlooked player suddenly step up and lead the team when no one expected it. It reminded me that potential can come from anywhere.
What’s the biggest life lesson you’ve learned from a certain loss?
I’ve learned that sometimes losses teach you more than wins ever could. It’s about how you respond, how you lead, and how you grow afterward.
How do you nurture leadership within your team?
I nurture leadership by giving players responsibility and encouraging them to lead by example. True leadership is about actions, not just words.
What is one piece of advice you constantly repeat to your team?
I always tell my team that if they put in the work in the gym, the results will show up on the court.
Do you have a signature phrase or principle?
Yes, my signature phrase is: You can be a dawg, but make sure your teammates are dawgs too. It’s about building a strong team culture together.
What is the toughest coaching decision you ever had to make?
The toughest decision was releasing a player because we couldn’t manage the situation with the parents. It was a difficult choice but necessary for the team’s wellbeing.
How do you stay current with the game to keep evolving as a coach?
I stay current by constantly studying and watching the game. Basketball is always evolving, so I make sure to evolve with it.
What would your players say about you as a coach?
My players would say I’m tough on them but that I love them. They know my discipline comes from a place of care.
How do you want to be remembered as a coach?
I want to be remembered as a coach who really cared about his players—not just on the court, but in life.
Whether you’re a coach, athlete, parent, or sports fan, I’d love to hear from you. Have a story idea? Want to collaborate on coverage? Looking to feature your team or athlete? Use the form below to get in touch.
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