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Miami’s Malachi Toney Turns a Scam Scare Into a Deal With JPMorgan Chase

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Hard Rock Stadium, home of the Miami Hurricanes
Hard Rock Stadium, home of the Miami Hurricanes. Photo by A.J. Lipp, CC BY-SA 4.0, via Wikimedia Commons.

The newest name in Malachi Toney’s endorsement portfolio is not a shoe company or an energy drink. It is the largest bank in the country. The Miami Hurricanes sophomore wide receiver has signed an NIL partnership with JPMorgan Chase, he announced on social media on Wednesday, October 28, adding Chase to a list of deals that already includes Red Bull and adidas.

The Chase partnership is built around scam awareness, particularly for young adults navigating NIL and social media opportunities. Toney is drawing on his own experience: he nearly fell for a fake brand deal, and the campaign has him sharing tips on how to spot the warning signs before money or personal information changes hands.

“As a college athlete, I’ve seen how exciting it can be to get new opportunities through NIL and social media, but that also makes it important to know who you’re dealing with and recognize when something doesn’t feel right,” Toney said in a statement to On3. “Scams can happen to anyone, and I partnered with Chase because I want to help other young people recognize the warning signs, slow down and take the time to protect themselves and their money.”

The deals keep pace with his production. Toney carries a $2 million On3 NIL Valuation and is represented by the agency NETWORK. He signed with adidas in September as part of the brand’s athlete roster and announced his Red Bull agreement the week before the Chase news. On the field, through seven games this season, he led the FBS with 66 receptions, while his 952 receiving yards and 11 touchdowns both ranked third in the country. That followed a freshman year of 109 catches for 1,211 yards and 10 touchdowns as Miami reached the national title game.

Financial terms of the Chase agreement were not disclosed. The structure of the deal still says plenty about where NIL money is going: a major bank chose a college receiver, and a message about protecting money, as the face of the campaign.

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Paramount Posts Its First Numbers After the $110 Billion Warner Bros. Deal

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The Melrose Gate at Paramount Pictures in Hollywood
The Melrose Gate at Paramount Pictures in Hollywood. Photo by Coolcaesar, CC BY-SA 4.0, via Wikimedia Commons.

Paramount has given Wall Street its first look at life after the biggest merger in entertainment. In its third quarter earnings report on Monday, November 9, the first since closing the $110 billion combination with Warner Bros. Discovery, Paramount reported a profit of $73 million on revenue of $7 billion, as growth in streaming and the studio business offset continued declines in traditional television.

The streaming numbers carry the report. Paramount+ revenue grew 21 percent to $2.13 billion, and the service added 600,000 subscribers in the quarter to reach 82.2 million. Counted together, Paramount+, HBO and HBO Max now reach 203 million subscribers worldwide. The direct to consumer business as a whole posted a profit of $225 million, with revenue up 11 percent to $2.5 billion. The studio segment was the other bright spot, with profit of $129 million and revenue up 23 percent to $1.5 billion, helped by licensing and content produced for third parties.

The merger math is where the pressure sits. Skydance shared plans to generate at least $6 billion in cost savings across areas including real estate, labor, technology, marketing and procurement. Because the Warner Bros. Discovery deal did not close until the fourth quarter, its results were not consolidated into this report, so the combined company’s real baseline arrives next quarter.

The product roadmap is already set. HBO Max and Paramount+ will launch as a bundle in early 2027 and will be merged onto the same technology backend within the first year after closing. Starting in the fourth quarter, the company will also stop disclosing subscriber numbers on a quarterly basis, a change that shifts attention from subscriber counts to revenue and profit per user.

Paramount said it remains on track for the high end of its 2026 profitability forecast of $3.9 billion. The next report, with Warner Bros. Discovery fully inside the numbers, is the one that shows whether the merger math works.

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