We Speak Fashion

Monaco-Based Influencer Niloo Poodinehi Talks 2024 Fashion Trends

Published

3 years ago

March 2, 2024

Niloo Poodinehi is a Monte Carlo-based fashion influencer and business owner with an astonishing 1.5m followers on Instagram. The Persian-Dutch style maven loves elegant, luxurious fashion, and her Insta account shows her dressed in beautiful gowns attending countless special occasions, often accompanied by members of the Monaco royal family. She has a master’s degree in psychology, has worked in property development, and is CEO of the company Niloo Monte Carlo Concept. Here Niloo tells us about what will be big in fashion this year, and the surprising shades she’ll be wearing to all those high-end events…

What’s the fashion scene like in Monaco?

“Monaco is a fashion paradise. All the chic events and the exceptional weather encourage people to adapt and regularly change their outfits.”

“There is an appreciation of beauty and glamour, which makes Monaco unique and exclusive.”

“It’s where you can find all the high fashion houses as well as the major brands, jewellery, watches, cars… There are many wealthy foreigners in Monaco and therefore a mix of cultures and different styles. Designers have a dream audience in Monaco, because clothes and fashion are so important to people here.”

Tell us about the most stylish and influential people.

“For more than half a century, Monaco has been a country where glamour is everywhere and people really like to dress up. The royal family encapsulates the elegance of the principality. Princesses Charlene, Pauline, Camille, Caroline and Stephanie all have a refined style and all act as brand ambassadors of different designers. Honestly, I would say that fashion in Monaco is everywhere and everything: people here love to dress up from morning to evening, even if they’re just going for coffee.”

“Beauty is a way of life here, and of course one of our greatest fashion influencers is Grace Kelly.”

What fashion trends and colours are going to be big in 2024?

“2024 is a year where we are seeing a return to safe values – suits and shorts where we emphasise the elegance of women, along with some glamour of course. The 2024 woman assumes responsibility for herself and her femininity. I’ve always loved colour, and this year I’ll be wearing cherry and purple shades, along with the classic black and white.”

What upcoming fashion projects are you working on?

“Every day is different for me, depending on my work, obligations, gala dinners, charity events and of course the weather! I’m continuing to develop my own fashion line, ‘Niloo Monte Carlo Concept’, but I’m taking my time and creating what suits me and what I think is beautiful and elegant. A collection requires some reflection, and I have no room for error – I want it to be exactly what I like and what I want to wear. In parallel with my fashion project I continue to collaborate on projects related to interior architecture. I love dressing a room, both in terms of layout and also with objects, furniture and colours.”

Niloo’s Instagram page: https://www.instagram.com/niloo_montecarlo_lifestyle/

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We Speak Fashion

L’Oréal Powers Past the Beauty Market: €35.33 Billion in Nine Months as Salon and Derm Brands Lead

Published

4 days ago

October 22, 2026

We Speak Media

The world’s largest beauty company is growing faster than the market it leads. L’Oréal reported sales of €35.33 billion for the first nine months of 2026, up 6.9% like-for-like and 7.7% as reported, in a statement released on October 22. Third-quarter sales reached €11.56 billion, up 7.2% like-for-like.

CEO Nicolas Hieronimus called it “an exceptional third quarter,” saying the global beauty market “once again proved its resilience” and that L’Oréal “continued to significantly outpace it” — company commentary put the wider market’s growth at roughly 5% for the quarter.

The quarter’s heavy lifting came from the group’s two professional-facing divisions. Professional Products — home to Kérastase, Redken and L’Oréal Professionnel — sold €1,469.1 million in Q3, up 12.1% like-for-like, while Dermatological Beauty (La Roche-Posay, CeraVe, SkinCeuticals) sold €1,871.6 million, up 12.2%. L’Oréal Luxe added €4,176.6 million (+6.4%) and Consumer Products €4,044.3 million (+4.3%), as fragrances and haircare drove growth, skincare continued to accelerate, and e-commerce sales grew around 17% — well ahead of the online beauty market.

The brand highlights told the same story. Kérastase grew double-digit, powered by Gloss Absolu, Genesis and Chronologiste; La Roche-Posay launched Mela B3 Double-Dose and Anthelios UV Air; Yves Saint Laurent’s Libre and MYSLF fragrances grew double-digit; and the newly acquired fragrance house Creed performed strongly.

Regionally, SAPMENA-SSA was the standout at +19.2% like-for-like, followed by Europe at +9.9% and North Asia at +7.8%; North America grew 2.2% (5.6% adjusted), and Latin America was the only region to decline, down 1.0%. During the period L’Oréal also closed its acquisition of a majority stake in Innovist, a digital-first Indian personal care house of brands — a results statement that underlines a simple point: at €35 billion in nine months, L’Oréal is not just leading the beauty business, it is widening the gap.