Downtown attraction brings interactive illusions to DOCO; tickets on sale October 15

Museum of Illusions, the largest and fastest growing private museum with immersive rooms, stand-alone illusions, and holograms and prints designed to deceive the eye and bend perceptions, today announced it is reimagining reality in Northern California. The brand’s newest location, Museum of Illusions Sacramento, will open its doors on November 6. Located at 405 K Street, Suite 110, the 10,000-square-foot museum is the brand’s 72nd location worldwide, third location in California (joining Museum of Illusions San Diego and Santa Monica which opened in 2025) and first in the northern region of the state.

With a downtown address that draws locals, commuters and visitors alike, the museum gives Sacramento’s Wonder Seekers a new place to gather, play and explore together. Museum of Illusions Sacramento combines entertainment and education in a format that sparks curiosity in visitors of every age. Hands-on exhibits invite guests to experience each illusion and discover the science behind how the eye and brain interpret what we see.

“Sacramento’s history is full of illusions, from Gold Rush-era storefronts built to look grander than they were, to the promise of fortune that wasn’t always what it seemed. This city is a natural fit for Museum of Illusions,” said Kim Schaefer, CEO of Museum of Illusions. “This is a place where families, friends and coworkers can step inside an illusion together and leave with a story and a photo to match.”

Rather than a one-size-fits-all experience, Museum of Illusions Sacramento was designed with the city’s own history in mind, having several signature exhibits draw inspiration from Sacramento’s Gold Rush roots. Guests can look forward to over 70 exhibits and attractions throughout the museum, including Building Illusion, Following Eyes and Reverse Room.

To celebrate the opening of the new location, Museum of Illusions Sacramento is giving guests two reasons to be among the first through the door. Through November 5, the Book Early Offer lets guests lock in buy-one-get-one-free tickets when they purchase through the ticket link. Then, once the doors officially open, the Grand Opening Offer keeps the celebration going with 20% off tickets for the museum’s first four weeks, from November 6 through December 4.

Museum of Illusions Sacramento is open Sunday through Thursday from 10 a.m. to 9 p.m. and Friday and Saturday from 10 a.m. to 10 p.m. General admission starts at $30 for adults and $26 for children ages 5-12. Illusion Experts are on hand to help Wonder Seekers and new guests capture the best photo at every exhibit and explain why exactly their eyes are being deceived.

Stay up to date on the latest news, exclusive promotions, special events, and thrilling experiences at the museum — be sure to follow along on Instagram and TikTok at @MuseumOfIllusions_USA, or by signing up for the MOI Insider newsletter. For more information, visit museumofillusions.com/sacramento.

About Museum of Illusions

Museum of Illusions is the largest and fastest-growing chain of private museums in the world. The unique concept offers all age groups an interactive experience where mind-blowing exhibits play tricks on the minds of visitors and show them the exciting science behind illusions. With over 70 locations across more than 30 countries, Museum of Illusions continues to grow and share the fascinating world of illusions with curious minds all over the world.