MAMI UMAMI turn the complicated business of loving someone into a full-bodied rush of club-ready chaos on “(Don’t) think I like you”, a frantic new single that finds the Malmö duo dancing through the uncomfortable space between affection and frustration. Co-produced with Alex Lopez, the track collides hip-hop, pop and electronic production in a way that feels gloriously restless, pairing infectious rhythms with the kind of emotional messiness that makes relationships so difficult to navigate. Jaquelin Elamiri and Leonard Furby embrace the contradictions at the heart of the song, transforming private insecurities into something immediate, playful and impossible to sit still through.

There is a particular kind of heartbreak that comes from knowing nothing is technically wrong, yet still feeling like everything is falling apart. For MAMI UMAMI, that tension emerged as their respective partners left for work in different cities, creating a strange emotional paradox in which pride and happiness existed alongside loneliness and resentment. “(Don’t) think I like you” captures that contradiction without attempting to make it any less ridiculous or relatable. The duo move through denial, anger, bargaining and sadness with an almost manic energy, allowing the song’s restless momentum to mirror the emotional whiplash of missing someone who has done absolutely nothing wrong.

What makes the single so compelling is its refusal to separate vulnerability from bravado. The vocals carry an unmistakable sense of attitude, while the production pushes forward with a kinetic urgency that gives every conflicting emotion somewhere to go. There is a dance floor sensibility woven into the track’s DNA, but beneath its infectious exterior lies a more intimate story about distance, attachment and the difficulty of reconciling what you feel with what you know you should feel. Rather than surrendering to melancholy, MAMI UMAMI find release in movement, making emotional turmoil feel less like a burden and more like an invitation to lose yourself in the moment.

The title itself offers a neat glimpse into the duo’s emotional world. The parenthetical “Don’t” introduces an uncertainty that transforms what initially sounds like rejection into something closer to reluctant confession. It is a clever bit of emotional misdirection, suggesting that sometimes the easiest way to deal with overwhelming affection is to pretend it does not exist. That playful tension feeds into the song’s wider appeal, balancing sharp songwriting instincts with an unfiltered sense of humour. MAMI UMAMI understand that feelings rarely arrive in neat packages, and their willingness to embrace the absurdity of longing gives the track its distinctive personality.

Following the momentum of their AFTERwork EP, “(Don’t) think I like you” further establishes MAMI UMAMI as a duo capable of turning everyday emotional experiences into exhilarating musical statements. Their appearances at festivals including Roskilde and Way Out West point towards a project increasingly comfortable occupying the space between underground experimentation and communal pop euphoria. Here, hip-hop, club music and pop become ingredients in a sound that resists easy categorisation, held together by an instinct for rhythm and emotional immediacy. Infectious without feeling disposable and vulnerable without sacrificing its swagger, the single makes a convincing case for MAMI UMAMI’s ability to turn the messiest corners of being human into something worth dancing to.