We Speak Indie Artist
Rising Artist And Producer girl_irl Makes A Huge Impression On New Single “sting”
Formally a touring DJ and an ongoing producer, girl_irl is one of the many aliases of Em Perlman. Making music that they dub “industrial pop” with inspiration from their diverse roots (MENA roots with an Atlanta upbringing), girl_irl explores all aspects of today’s sonic landscape, tapping into new genres and bringing a new sound with it, as can be heard on their electrifying new single, “sting”.
Despite only arriving on the music scene last year, girl_irl has already quickly surpassed half a million streams on Spotify alone thanks to tracks such as “sinclair” and “girlboss”, and they look set to add further to this tally with new release “sting”. Infused with an infectious upbeat energy, the self-produced track is another impressive entry into their growing discography. The single is taken from their newly released EP, world champ.
Speaking further on the new release, girl_irl says, “This song came together in the span of 48 hours as another cathartic emotional release in an attempt to reclaim who girl_irl is in retaliation to ill-intended people in the music industry and in day-to-day life. Inspired by video games I used to play when I was younger and a love for the ‘underdog narrative’, it feels like it came together in perfect timing. A huge reflection on when I learned the hard way that you can be kind and also have a spine!
“I love the idea of throwing curveballs in what I make, and with this project it feels really great to have something that packs more hits right off the bat instead of something that grows with more listens. All three tracks on this project feel like very different sides of my production skills.”
“sting” and the rest of world champ are available to buy/stream now on all platforms: https://dmy.ffm.to/worldchamp.
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Artist Prymrr returns tomorrow, October 6, 2026, with her powerful new single "Sick Of It," accompanied by an official music video that brings the song's themes of frustration, intensity, and breaking free. "Sick Of It" captures the feeling of reaching a breaking point and finally refusing to hold back. With an emotionally charged sound and Prymrr's unmistakable energy, the track transforms frustration into empowerment an anthem for anyone who has ever reached the point of saying, enough is enough.
The official music video takes a cinematic and immersive approach, utilizing a one-shot filming style inspired by the visual intensity and continuous-shot storytelling of Netflix's Adolescence. The uninterrupted camera movement creates an intimate, immediate experience, drawing viewers directly into Prymrr's world as the story unfolds. Visually, the video establishes a distinctive atmosphere through a black-and-white foundation, subtle muted earthy tones, and carefully placed pops of red. The restrained palette creates a raw, moody aesthetic, while the flashes of red heighten the emotion and intensity of key moments.
The release will also be followed by a special dance concept video, coming soon. The concept video features dancers from the hometown studio where Prymrr danced as a child, creating a meaningful full circle moment that connects her early dance roots with her evolution as an artist. The visual will also incorporate dancers from the studio, adding a personal touch and nod to the place where her journey began.
Choreographed by Dez Penn, the dance concept transforms "Sick Of It" into movement, using choreography to express the song's themes of tension, frustration, strength, and release. Bringing together dancers from Prymrr's hometown studio Penn Point Dance Academy makes the project especially personal, celebrating the foundation that helped shape her as a performer.
Together, the song, official music video, and upcoming dance concept present different sides of the same story: reaching your limit, confronting what has been holding you back, and just finding the strength. "Sick Of It" is about that moment when you stop explaining yourself and realize you've had enough," says Prymrr. "It's taking everything you've been holding in and finally letting it out."
"Sick Of It" and the official music video are out October 6, 2026, on all major streaming platforms and YouTube. The dance concept video is coming soon.
About Prymrr
Prymrr is an artist known for her bold presence, fearless creativity, and emotionally direct approach to music and performance. Drawing from her background in dance and her evolving musical identity, she continues to create work that blends intensity, vulnerability, and individuality.
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