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Netflix Is Building a Real-World Empire: Two Netflix Houses Are Open, and Las Vegas Gets the Third

Published

3 days ago

November 12, 2026

Galleria Dallas, home of Netflix House Dallas. Photo by Shuwus, via Wikimedia Commons (CC BY-SA 4.0).

Netflix no longer just wants your screen time. It wants your Saturday. One year into its permanent venue experiment, the streamer runs two Netflix House locations of more than 100,000 square feet each, and this month it swapped in its newest attraction, built on the biggest movie in the company’s history.

The first Netflix House opened at King of Prussia outside Philadelphia on November 12, 2025, followed by Dallas, at Galleria Dallas, on December 11, 2025. Both took over former department store anchors. Entry is free; visitors pay per experience, with feature attractions starting at $39, and can eat at the Netflix BITES restaurant, play the RePLAY arcade and shop merchandise sold nowhere else. Both locations were named to TIME’s World’s Greatest Places 2026 list, and the Dallas house alone employs nearly 300 people.

On November 12, KPop Demon Hunters: The Immersive Experience opened in Dallas, with Philadelphia following on November 20. The roughly 60-minute ticketed adventure puts guests inside the world of HUNTR/X with interactive games, 3D technology and live actors. “Fans don’t just want to watch KPop Demon Hunters, they want to live in the world of HUNTR/X,” Netflix chief marketing officer Marian Lee said in announcing the experience.

The build-out is not finished. A third Netflix House is planned for Las Vegas in 2027, which would put the format in three of the country’s biggest entertainment corridors. For a company that built its empire by keeping audiences at home, the bet runs the other way: that fans will pay to walk inside the shows, and that a mall anchor left for dead is exactly the place to meet them.

We Speak Business

A Second Sphere Is Coming to America: Maryland Approves the $1.4 Billion National Harbor Venue

Published

3 days ago

November 12, 2026

We Speak Media

The Sphere in Las Vegas. Photo by Nigel Hoult, via Wikimedia Commons (CC BY 2.0).

The glowing orb that rewired the Las Vegas skyline is officially getting an East Coast sibling. On October 27, the Prince George’s County Council voted 8 to 0 to approve the financing package for Sphere at National Harbor, a $1.4 billion entertainment venue planned for the Potomac River waterfront in Maryland.

The Maryland Sphere will be the first smaller-scale version of the format: about 6,000 seats, against roughly 17,600 at the Las Vegas original, which opened on September 29, 2023. Smaller does not mean stripped down. The venue is planned with the same signature technology, including a 16K by 16K interior LED display, an exterior LED exosphere, spatial audio, haptic seating and 4D environmental effects, on a site next to MGM National Harbor in Oxon Hill, about 15 minutes from downtown Washington, D.C.

The county’s vote authorizes up to $215 million in special obligation bonds to support the project, which Sphere Entertainment is developing with Peterson Companies. The package includes $130 million in tax increment financing bonds, a $40 million county-owned parking garage and $13.5 million in state funding, with Sphere Entertainment covering the roughly $1.2 billion balance.

Construction is expected to begin in 2027, with an opening targeted for early 2030. If the timeline holds, National Harbor will be the third Sphere on the planet: a full-scale, 20,000-seat venue in Abu Dhabi is expected to be completed in 2029. The message from the company is clear. The Sphere is no longer a one-off Las Vegas spectacle. It is a format, and it is on its way to the world.