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Revolve Muzic’s ‘Choose or Lose’ Campaign Rallies Ghanaians to Vote in Dec. 7 General Elections

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Revolve Muzic, an influential music and pop-culture media company with correspondents throughout Ghana and a presence in the UK, is launching a civic engagement campaign dubbed, “Choose or Lose” as Ghana’s crucial election day draws closer. The campaign aims to encourage all Ghanaians to exercise their right to vote and help shape the nation’s future.

With nearly 18.8 million registered voters set to participate in the ninth general election since the country’s return to multiparty politics in 1992, Ghana stands at a pivotal moment in its democratic journey. Revolve Muzic sees this election not only as a critical opportunity for Ghanaians to decide the nation’s path but also as a time to engage with key issues impacting their lives.

Front Runners: Who Will Lead Ghana?
On December 7, Ghanaian voters will decide between 12 presidential candidates, but the race is essentially down to two leading figures. Representing the ruling New Patriotic Party (NPP), Dr. Mahamudu Bawumia, current Vice President, could make history as Ghana’s first Muslim president, bringing economic expertise from his background at the central bank. However, his critics point to the country’s recent economic challenges under his watch as a potential drawback.

On the other hand, John Mahama, the candidate for the opposition National Democratic Congress (NDC) and a former president, is advocating a “reset” for Ghana’s economy. Mahama’s message is resonating among citizens who are struggling with high living costs, though he faces reminders of past challenges during his tenure, including persistent power cuts.

The Big Issues
With Ghana facing one of its most economically challenging periods in decades, voters are particularly concerned about inflation and the high cost of living, which peaked at 54% in 2022. The economic impact has been profound, with a reported 850,000 Ghanaians newly falling into poverty last year. Both the NPP and the NDC are pledging economic solutions, with Bawumia pushing for continued “transformation” and Mahama proposing a reset for stability.
Beyond the economy, illegal small-scale mining, known as “galamsey,” has stirred significant public outcry due to environmental damage. Both parties agree that the practice needs better regulation, but the NDC’s approach is geared toward stricter enforcement, while the NPP supports small-scale mining under tightened guidelines. Unemployment and youth migration are also pressing issues, with many Ghanaians searching for better opportunities abroad. This demographic will play a decisive role in the election.

When Will Official Result Be Announcement
Following the votes, the Electoral Commission is expected to announce the result by December 10. If no presidential candidate surpasses the 50% mark, a run-off will be scheduled later in December between the two leading candidates. For parliamentary races, each of Ghana’s 275 constituencies will declare the candidate with the largest share of votes as the winner.

Choose or Lose: Driving Awareness and Civic Responsibility
Revolve Muzic’s “Choose or Lose” campaign will use social media, community outreach, and engaging content to educate the public on critical voting procedures, from what to bring to the polls to understanding the electoral processes. By breaking down the issues, candidate positions, and civic responsibilities, Revolve Muzic is striving to energize its audience and foster informed, empowered voters.

“Ghana has built a legacy of peaceful elections and democratic resilience. With Choose or Lose, we’re calling on every Ghanaian to uphold that legacy by making their voices count,” said Quabena Kevin, Country Manager for Revolve Muzic, Ghana. “As a global platform, it is both our duty and our privilege to support our Ghanaian audience in embracing this critical civic moment.”

This December, Revolve Muzic encourages all Ghanaians to “Choose or Lose”, because every vote matters. Let’s build a future together, one choice at a time.

We Speak Music

Acclaimed US singer-songwriter Juliet Lloyd to tour the UK for the first time this summer.

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Shortly after releasing her sophomore album in 2007, US-based singer-songwriter Juliet Lloyd walked away from music completely for more than 10 years, feeling burned out and unhappy with her career progression like so many other independent artists. After going through a divorce in 2019 and in the midst of a global pandemic, she found herself pulled back toward the siren call of songwriting and again making the leap to pursue it full time. Her latest album ‘Carnival’, released in 2024, is in many ways the culmination of those decisions, and the reintroduction of an artist who now has the wisdom of experience.

There’s an unmistakable urgency you can feel when a song is written and performed from a place of complete honesty. That feeling permeates ‘Carnival’. “I’ve always been envious of writers who say they write songs because they have to, because they had these things they just had to get out of themselves,” Juliet says. “I had never really felt that way until this album. I’ve become someone who writes because they have to.”

Stylistically, ‘Carnival’ draws on a range of influences from Laurel Canyon-era singer/songwriters, to Lilith Fair rockers, to confessional country/folk balladeers, to indie pop. The central theme of the record and that of its title track is not being too precious about any one experience or decision. Take them for what they are, live in the moment, and move on when they’re done. It acknowledges also that memory can be subjective, and ambiguous—was an experience ultimately a good thing or a bad thing? And whose memory can you rely on to determine the answer to that question?

‘Carnival’ doesn’t just deal with the complexities of ending relationships, it also deals with all the feelings that come with moving on. The album’snine songs feature evocative storytelling that reveals a simple truth: when the carnival inevitably leaves town, you’re left with an empty parking lot. And how you remember, it is a choice. As Juliet sings in the title track, “If only there was a way you could bottle up that feeling / and you’d drink it in / when the days are short and you long.”

Across her 20+ year career, Juliet has been admittedly stylistically non-monogamous. Her first full-length album, ‘All Dressed Up’, was released in 2005 and was heavily jazz-influenced- a label that she rejected at the time. “I am a piano player and a woman, so I was immediately compared to Norah Jones—and I bristled at that,” Juliet says. “Listening back now, I can totally see that it was true, and it of course wasn’t a bad thing.” Her follow-up release ‘Leave the Light On,’ came out two years later and featured a slick piano-pop production that led to five of its songs being placed on reality TV shows on MTV and VH1. Coming back after her 10-year break from writing and recording, Juliet released ‘High Road’, a collection of five Americana/soul-tinged songs produced by Jim Ebert (Meredith Brooks, Shai) that earned her widespread recognition and songwriting awards both in her home region of DC as well as nationally.

Now with her first ever UK tour scheduled for July 2025, Juliet has also dropped a completely brand-new single ‘Wild Again’, which like ‘Carnival’, was written with and produced by Todd Wright (Lucy Woodward, Butch Walker, Toby Lightman). ‘Wild Again’, however, charts yet another new step in Juliet’s journey.

Carnival’, is full of deeply personal songs that are drawn from my real-life experiences and relationships. Coming out of that album cycle, I was feeling a little exhausted by my own navel-gazing and I was craving inspiration elsewhere. So, a lot of the songs I’m writing now are an evolution of sorts – focused more on external stimuli and finding the personal stories and humanity in that. Wild Again is a perfect example of this,” she explains.

The idea for ‘Wild Again’ was born out of a NY Times podcast Juliet listened to about the real-life efforts to return the whale that played Willy in the iconic movie ‘Free Willy’ back into the wild.

“It’s an insane, heartbreaking story that asks all kinds of thorny questions about human responsibility and humility and what’s the “right” thing to do and is that the same as the “kind” thing to do. There was a line that one of the trainers said in the podcast, explaining that they were trying to “train him to be wild again.” The complete absurdity of that statement hit me in the moment, and I immediately started jotting down lyrical ideas”, Juliet says.

Catch Juliet Lloyd on her UK tour this July:

1st July: The Folklore Rooms / Brighton
2nd July: The Hyde Tavern / Winchester
3rd July: Hen and Chicken / Bristol (CRH Music promotions)
4th July: Artisan Tap Hartshill / Stoke-on-Trent

5th July: Waggon & Horses, Nottingham

6th July: Cafe#9 / Sheffield
7th July: Hyde Park Book Club / Leeds
10th July: FortyFive Vinyl Café / York
11th July: The Muddy Puddle / London
13th July: The Wrotham Arms / Broadstairs

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