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Sohodolls return with ‘What Kinda Love’

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Brand new Sohodolls single ‘What Kinda Love’ was written by central songwriter Maya Von Doll when she was in a really bad place in her life. She’d lost her job, was suffering from insomnia and anxiety, was out of a record deal and had just become a parent, and then lockdown hit and it seemed like her musical dreams were completely over. The track’s themes explore the feeling of your life slipping away and thinking the only place you’ll find excitement is in your daydreams.

Starting with gritty fuzzed-up riffs, ‘What Kinda Love’ drops into classic dark Sohodolls pulsating synth-based infectiousness, with their trademark sumptuous and seductive goth tendencies wrapping the listener in a thick gloss that’s hard to escape from without being addicted to the track.

“I wrote this song when I was in a bad place in my life. I had put on a lot of weight during my pregnancy, suffered from insomnia and anxiety, was out of a record deal and suddenly didn’t have the day job I’d always had. I had handed in my notice at my London office and was interviewing for new roles in the City when lockdown hit. I’d got to the final round of interviews for a finance firm and was banking on having a new career adventure but that all evaporated with Covid. I felt I was now in a lockdown within a lockdown. I had no music studio so I’d write this song on my walk to the supermarket in a scruffy tracksuit feeling invisible and like an utter unemployed failure. This was months before Bang Bang Bang Bang went viral giving Sohodolls a new lease of life and a new record deal.”, explains Maya Von Doll.

In Maya’s words, the song is about “how drained, weak and unfit you feel post-pregnancy, poorer and despondent. And with that came the fear that I was no longer independent, attractive nor strong. I had been feeling for a while that my dreams were over. I didn’t think I could ever find love nor be successful. So I thought ‘All of my excitement will now have to come from my imagination because it could never happen in real life’. And then I thought about that thought – the power I have always had to retreat into my mind and escape or exist there. I would pass attractive people that I would never meet and I thought it would be great to write lyrics about an invisible person relishing in her power of imagination. In it she could have anyone and do whatever she wants with them. She could also be the version of herself she accepts.”

A globally enforced lockdown revived Sohodolls classic ‘Bang Bang Bang Bang’ into an unexpected viral TikTok hit among the Gen Z glitterati and put Maya Von Doll back on track with her music career.It so happened that Madonna had posted a recording she made of her daughter Estere Ciccone performing her own original choreography to the track and as part of the ensuing TikTok trend ‘Bang Bang Bang Bang’ rocketed up the Billboard Top 50 and is now sitting on over 200m streams across platforms.

The new viral attention inspired Sohodolls to reform and release new singles ‘Letter To My Ex (Thank You Goodbye) and ‘Bad’ in 2022, which both picked up considerable press & radio attention, including airplay from Nels Hylton on Radio 1’s ‘Future Alternative’, Frank Skinner on Absolute Radio and features with highly regarded music blog Atwood Magazine. In early 2023 Sohodolls returned again to release a new re-write of ‘Bang Bang Bang Bang’ in a stand against gun violence.

Otabek Salamov (aka Needshes) produced ‘What Kinda Love’ and Future Cut (Lily Allen, Shakira, Rhianna) helped Maya Von Doll bring out the stomping hook in the track. It may also surprise some to know that 80s Billy Ocean track “Get Outta My Dreams, Get Into My Car” is also an inspiration behind the song.

“There was a song in the 80s that had the hook ‘Get out of my dreams, get into my car’ and I thought ‘My life, my status is now the opposite of that 80s male rockstar” explains Maya Von Doll. “So, I flipped that sentiment to “Get out of your car and get into my dreams’ because that’s the only way I could ever have someone I desired”.

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Etherdene’s “Forsaker” Captures the Power of Letting Go

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Etherdene’s ‘Forsaker’ is a revelation in both sound and sentiment. The track marks a new chapter in her career, blending the vulnerability of heartbreak with the resilience of moving on, all wrapped in an electrifying package of synth-pop and indie-pop. The result is a song that is both deeply personal and universally relatable, a cathartic journey that encourages listeners to let go and rise above their challenges.

At the heart of ‘Forsaker’ is Etherdene’s exploration of emotional struggle and the painful yet liberating act of letting go. Drawing from her own experiences with the end of a professional partnership, Etherdene’s lyrics are a raw and powerful expression of inner conflict. The line, “Brand new member in the club of quitters, the uniform compliments my eyes,” encapsulates the complex emotions of giving up, flipping the narrative on its head to reveal the strength in choosing to walk away.

‘Forsaker’ is a triumph. Etherdene’s decision to incorporate synth bass arps brings an air of 80s nostalgia while keeping the track fresh and forward-thinking. The electric guitar work from Cory Clark adds a layer of dynamism to the song, complementing its mood perfectly. However, it’s the drums – played by Warren van Wyk – that truly elevate the track, infusing it with energy and warmth that feels almost magical.

What sets ‘Forsaker’ apart is its empowering message. Etherdene isn’t merely recounting a painful experience; she’s showing us the strength that comes from letting go of something that no longer serves you. It’s a message of courage and self-love, encouraging listeners to prioritize their emotional well-being over the fear of walking away from something that seems promising but ultimately isn’t right.

‘Forsaker’ is yet another example of Etherdene’s impressive versatility as an artist. From her early days in the Afrikaans band Kaktus to her current solo career, she has continually pushed the boundaries of what indie-pop can be. With ‘Forsaker’, she’s taken an emotional experience and turned it into a musical triumph that’s as empowering as it is catchy. This track is bound to resonate with anyone who’s ever had to make the difficult decision to walk away – and Etherdene’s ability to capture that moment in song is nothing short of remarkable.

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