We Speak Music
Swiss Pleasure Confronts Emotional Chaos in Explosive “2009” Video

Desperate to defend their emotions, Swiss Pleasure plunges into the raw and volatile depths of “2009,” a track that crackles with urgency and psychological intensity. The newly released video elevates this turbulence, crafting an electrifying visual journey that blurs the line between visceral catharsis and introspective restraint. Through stark, gripping imagery, the clip pulsates with energy, mirroring the song’s exploration of emotional suppression and the destructive ways we shield ourselves from rejection. Each scene unravels like a fever dream, pushing the viewer into a state of tense self-reflection.
At the heart of “2009” lies a beguiling agitation—one that Swiss Pleasure doesn’t shy away from but rather amplifies with cinematic precision. The visuals spiral through moments of defiance and isolation, framing a world where pain and rage clash in a relentless battle for dominance. The song’s jagged edges and unrelenting momentum find their counterpart in the video’s feverish pacing, making it impossible to look away. As the band constructs a world of emotional upheaval, they also invite listeners to confront their own inner conflicts, offering a space where anger, frustration, and vulnerability collide.
“‘2009’ is a song about using contempt as an emotional crutch to protect you from being excluded from something,” the band explains. “It calls on listeners to consider their hurt and anger.” This sentiment is laid bare in both sound and vision, where the music’s feral energy meets the video’s harrowing aesthetic, forcing an unfiltered confrontation with the discomfort we often suppress.
But “2009” is more than just a cathartic release—it’s a defiant exorcism, buzzing with uncontainable force that lingers long after the last frame fades. Swiss Pleasure transforms personal turmoil into something electric, something urgent. It’s a feeling, a battle, and most of all, an invitation to embrace the emotions we fear the most.
We Speak Music
Dios Negasi + Tone Fultz drop “What It Is” single ft. Skrillz Dior

When the “Iron City” links up with Los Angeles no weak emcees are safe! Dropping today is Iron Angeles, the eleven track LP that combines Reagan Era Records lynchpin Dios Negasi on rhymes with production from Pittsburgh’s Tone Fultz. First single “What It Is” (also featuring a verse from Reagan Era’s Skrillz Dior) is hard-as-nails, head-nodding boom-bap greatness. As the producer states “though the Steel City is a cloudy and dark place and Los Angeles is known for its sunny weather, the two have a long history of creating legendary music together including Mel-Man and Sam Sneed’s work with Dr. Dre and Bud’Da’s producing ‘Bow Down’ for Westside Connection.” This extends to the album voice-over which makes the project feel like a long-lost blaxploitation action flick of the grimiest proportions.
Listen to “What It Is” ft. Skrillz Dior: https://youtu.be/VYSWIfN-h9E?si=2AywABT93tQ2qRrX
While Dios Negasi is known for producing his own tracks (including the recent single “Domingre Gang” featuring Young Zee) and Tone Fultz also rocks the mic in his alter-ego Messiah Of Madness, both artists stick to one role here. As Tone relates, “Dios and I have been like brothers over the past few years. I come to Los Angeles regularly to dig records, and he mentioned he was slowing down on production to focus more on rhyming. Meanwhile I was in a producer zone so I started cooking up beats specifically for this project. I came to visit when a bunch of tracks and as we cooked up in the studio, members of Reagan Era came through and it was a totally organic process.”
More Info: https://www.instagram.com/diosnegasi/
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