We Speak Music
Toronto Artist Priority Drops Heartfelt Visual for ‘If You Gotta Go’
Toronto-based artist Priority unveils an emotionally raw and visually compelling music video for his heartfelt track, “If You Gotta Go,” from his June 2024 album You Know My Priority!. The visual delves into the heartbreak of losing someone you love and the lingering questions that follow.
The visual captures the essence of love slipping away, weaving together vivid flashbacks of cherished moments with stark, solitary scenes of self-reflection. Through its emotive storytelling, the music video immerses viewers in the highs and lows of a relationship that has come to an end, leaving behind questions that may never be answered.
With a stripped-back approach, the video emphasizes Priority’s vulnerability and ability to connect with his audience. The imagery and narrative draw viewers into a deeply personal journey, as they experience his longing and heartbreak firsthand. The music video’s authenticity complements the song’s soulful lyrics, creating a visual and emotional experience that resonates universally.
Building on the success of his album You Know My Priority!, the music video for “If You Gotta Go” solidifies Priority’s reputation as a fearless storyteller who channels life’s most difficult emotions into his art. Fans and new listeners alike are sure to find themselves moved by the poignant visuals and the depth of his performance.
The music video for “If You Gotta Go” is available now on YouTube.
Stream If You Gotta Go on Spotify and all major platforms, and follow Priority on Instagram at @priority.rtg for updates on future projects and releases.
We Speak Music
Americana Singer-Songwriter Richard Daigle Releases New Single “Cajun Getaway”

A Tribute to Spontaneity, Memory, and Louisiana Roots
Americana artist and Louisiana native Richard Daigle is proud to release his latest single, “Cajun Getaway,” a heartfelt, roots-infused ode to spontaneous adventure and the culture that shaped him. The song was recently recognized as a semi-finalist in the prestigious International Songwriting Competition, affirming Daigle’s growing presence in the Americana songwriting landscape.
Rooted in Daigle’s Cajun heritage and inspired by childhood memories, “Cajun Getaway” captures the anticipation of a spontaneous road trip more than the destination itself. “I had the tune in mind before the lyrics,” says Daigle, “but as the writing process began, I found myself wanting to bottle that feeling of planning a last-minute escape — especially one steeped in the familiar joy of Louisiana’s rich culture.”
The track includes the evocative line:
“We’ll drive on down to the end of the world, we’ll know we’re there when we hit Grand Isle.”
For Daigle, Grand Isle isn’t just a geographic marker at the southern tip of Louisiana — it’s a touchstone from childhood, a memory of long drives to his uncle’s camp along a lonely two-lane road. “As a kid, it felt like we were driving to the edge of the earth,” he recalls.
“Cajun Getaway” joins Daigle’s earlier release “Cajun People” in celebrating Cajun culture, something that runs deep in his blood: both of his parents were Cajun, and their influence remains central to his music.
A retired writer/editor and communications specialist, Daigle is a self-described “late bloomer artist,” who released his debut CD in 2020. Now based in Chattanooga, TN, he performs across the Southeast, blending homespun stories, sly humor, and poignant reflections in a style reminiscent of John Prine, one of his greatest influences.
In fact, Daigle’s connection to Prine spans decades — from attending a packed bar show in 1977 to interviewing Prine in 1979 as a young reporter, and finally seeing him again on New Year’s Eve in 2016. That story inspired another of Daigle’s songs, “John Prine, A Friend of Mine,” which pays homage not just to Prine’s genius but to his humanity.
“Songwriting is how I process life,” Daigle shares. “I was blessed to be married for 34 years to Jan White Daigle, a beautiful soul who passed away in 2014. Since then, I’ve leaned on music — and the stories in it — to make sense of grief, joy, and everything in between.”
With “Cajun Getaway,” Daigle invites listeners on a musical road trip that’s as much about nostalgia and hope as it is about destination. It’s Americana at its most honest — unpolished, heartfelt, and deeply human.
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