Toronto-based artist Priority unveils an emotionally raw and visually compelling music video for his heartfelt track, “If You Gotta Go,” from his June 2024 album You Know My Priority!. The visual delves into the heartbreak of losing someone you love and the lingering questions that follow.

The visual captures the essence of love slipping away, weaving together vivid flashbacks of cherished moments with stark, solitary scenes of self-reflection. Through its emotive storytelling, the music video immerses viewers in the highs and lows of a relationship that has come to an end, leaving behind questions that may never be answered.

With a stripped-back approach, the video emphasizes Priority’s vulnerability and ability to connect with his audience. The imagery and narrative draw viewers into a deeply personal journey, as they experience his longing and heartbreak firsthand. The music video’s authenticity complements the song’s soulful lyrics, creating a visual and emotional experience that resonates universally.

Building on the success of his album You Know My Priority!, the music video for “If You Gotta Go” solidifies Priority’s reputation as a fearless storyteller who channels life’s most difficult emotions into his art. Fans and new listeners alike are sure to find themselves moved by the poignant visuals and the depth of his performance.

The music video for “If You Gotta Go” is available now on YouTube.

Stream If You Gotta Go on Spotify and all major platforms, and follow Priority on Instagram at @priority.rtg for updates on future projects and releases.