We Speak Events
Trump and the Real Game at Play
The Bible Belt is on religious holiday this Monday: it’s the college football national championship game in Atlanta, which is basically Sabbath for the Deep South everywhere.
By 3:00 p.m., all Atlanta, Fulton County, and state government establishments will close. By 4:00 p.m., most schools and college campuses will be a ghost town; students and teachers alike will be skipping class.
By some time midafternoon, the President of the United States of ‘Murica himself will touch down in Atlanta for the biggest college game of the year.
By 8:00 p.m., millions of eyes will be glued to TV screens nationwide to see the Georgia-Alabama kickoff in this fateful throw down.
But part of the sport will not even be what’s happening on the field; it’s all the implications of what’s happening in the stands, the city, and how it reflects the state of our country.
45 is not just attending to “roll tide”; he is there to shake hands, kiss babies, and remind his core voter base who “made America great again.” Come Monday, the Mercedes Benz stadium will be a field ripe with current supporters and future votes, and Trump is coming to harvest.
According to Forbes, Trump won all 11 SEC states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, South Carolina, Tennessee, and Texas. To no one’s surprise, the heartland of college football was almost unanimously red.
So underneath the festivities, the occasion will also be fraught with political tension.
The National Anthem is sure to be a patriotic show like no other, with the NFL’s ongoing battle with peaceful protest sparked by Colin Kaepernick. Monday also marks the first day of Georgia’s Legislative session for the year, which will touch on tighter bills for hate crimes and sexual harassment.
As diverse as they are, each of these issues have been hot topic buttons in the country’s conversation. With 2017 came a reckoning for sexual harassment in the workplace, as well as a re-awakening for women rights. Civil rights bled into sports arenas, as athletes like Kaepernick took a knee for injustice, or took a stand against the current administration like NBA star Stephen Curry.
Trump has been a clear adversary in these political fights, publicly endorsing Alabama candidate Roy Moore despite several sexual harassment allegations. Or his even more public Twitter temper tantrums against Curry and protesting NFL players in general, calling for those “sons of bitches” to get in line and just play the game.
Meanwhile, this will be taking place in a city which recently elected its second black female mayor, while buckling under the pressure of gentrification and a rapidly changing demographic.
All of this social strain will be simmering just below the turf Monday night.
It will be sport, politics, and bitter rivalries till the clock strikes zero in the last quarter. There will be blood, and there will be one hell of a game.
But while we’re clinking beers and placing bets, stay woke to the real game at play here.
God Bless these “United” States of America, and may the best team win.
The last decade has seen an explosion in the creative industry. While navigating the rapidly changing landscape, many creatives have to adapt to the gig economy; freelancing. Creatives are always doing something, going somewhere, or connecting with their audience. The cliche, “your network equals your net-worth”, is important when identifying the rooms and spaces that generate exciting authentic connections. Especially in the city that never sleeps.
Meet Tyla Jones: CEO of LLX Collective
What is LLX Collective and what service do you provide?
“LLX is a premier event marketing, talent management and experiential agency specializing in creating transformative, luxury-driven experiences while remaining the intersection between culture, luxury, passion and purpose. We provide end-to-end services, including strategy, ideation, event production, and brand partnerships, tailored to elevate our clients’ visions. At LLX, we pride ourselves on blending creativity and innovation with a bespoke approach that connects brands with their audiences in meaningful and memorable ways. By way of creating the foundation to how culture shows up to the people, we birthed the LLX Collection. The LLX Collection is our suite of staple events that exude our founding pillars and echoes our mission within our communities.”
Tyla’s luxurious venture into the event curation space started with her putting a “luxe touch” at wedding receptions. She has since expanded her reach and her outlook on how she wants to leave a lasting expression on her specialty guest. Whether aligning herself with the local hottest spots in the city of choice, working with brands such as Tres Generaciones Tequila and partnering with cultures top influencers and makers like DJ Drewski, making her events feel like a family reunion.
Where does the inspiration come from for your collective series ?
“The inspiration for our The LLX Collection stems from a deep passion for culture, storytelling, purpose and connection. I’ve always been fascinated by the combo of culture, art, and community, and I wanted to create spaces that spark conversation and collaboration while amplifying the voices of the culture in authentic ways. Each series draws from diverse influences—whether it’s the vibrancy of the cities we host in, the trailblazers we feature, or the stories we aim to celebrate. It’s about curating moments that inspire, support one’s passion and purpose, indulge the senses, and leave a lasting impression.”
What do you hope to accomplish through the series ?
“Through the LLX Collection, I hope to create a platform that fosters genuine connections while amplifying the voices and artistry of talented individuals who are the main characters of the culture. It’s about more than just hosting events—it’s about cultivating spaces where culture, creativity, collaboration and innovation thrive. Whether it’s elevating a brand, celebrating an individual’s achievements, or connecting communities, the ultimate goal is to leave people feeling inspired and enriched by the experience while creating a network of individuals to convene and grow upward together.”
What draws you to partner with a place like Saint Lounge NYC?
“Saint Lounge perfectly embodies the sophistication and energy that aligns with the vision of LLX. Its intimate yet dynamic atmosphere sets the stage for the kind of high-quality, engaging experiences we strive to deliver. Partnering with Saint for the 1st installment of Indulge NYC, allowed us to merge our collective creativity with their impeccable vibe, amazing food and cocktails, creating a backdrop that feels exclusive, immersive, and perfectly tailored to our audience.”
How can people get on your radar for an invite?
“We’re always looking for passionate, creative individuals who bring unique energy to our events. Staying connected on social media is a great first step—follow Founder of LLX, Tyla on IG & on LLX socials at @LuxeMonroeLLX or on our website www.LuxeMonroe.com/LLX for updates and announcements. We also keep an eye out for those who are making an impact in their fields, from creatives and entrepreneurs to cultural influencers. If you’re aligned with our values and want to engage with our community, reaching out directly is always welcomed!”
What’s next for the INDULGE series and how can people get invited or partner with the Collective?
“The INDULGE series is just getting started, and we’re excited to continue elevating the concept with even more dynamic conversations, immersive experiences, and unexpected collaborations. What’s next includes taking the series to new cities and curating events that explore untold stories, highlight emerging talent, and celebrate culture in innovative ways.”
For an invite, staying engaged with LLX on social media is key. We often share updates and sneak peeks about upcoming events. For partnerships, we’re always open to working with individuals and brands that share our passion for storytelling, culture, and community. Whether it’s sponsoring an event, collaborating on activation’s, or bringing unique ideas to life, reaching out to us through our website, social channels or email Info@LuxeMonroe.com is the best way to start the conversation.
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