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WATCH: Avicii Releases Majestic 3D Video for “You Be Love” Ft. Billy Raffoul

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For the “You Be Love” video, Avicii wanted to create an entirely new way of telling a love story on film by creating something surprising, technically innovative and creatively emotive. The result is an emotional ride of a tragic yet beautiful love story. From his current EP ‘AVĪCI’, the track features low-timbered rock and roll artist, Billy Raffoul.

 



Made entirely in 3D, Avicii and directors TNT, created characters that never physically move, only their poses and expressions tell the viewer what is happening. The transitions from one scene to another happen off-camera, but seeing these moments in sequence create the full story. Lastly, the color Palette of the film is very minimal, with most of the imagery being completely white-on-white with accents of red and black.

The 6-track ‘AVĪCI’ EP is the first new music from Swedish DJ, producer and songwriter Avicii since 2015 and the announcement of his retirement from the live circuit last year. ‘You Be Love’ has been streamed over 19,000,000 times on Spotify.

In 2011, Avicii achieved monumental success both critically and commercially with the release of ‘Le7els’, which became a No. 1 dance hit in the U.S. and the U.K, topping the charts in six other countries before earning him a Grammy nomination. His 2013 debut LP ‘True’ spawned four-time platinum-selling, guitar-laden hit ‘Wake Me Up’ which went to No. 1 in 81 countries and became the most streamed song of all time on Spotify – and is still the most Shazamed song worldwide to date. In 2014, Bergling released his second album ‘Stories’, spawning the international hit ‘Waiting for Love’ – a number 1 hit in 22 countries.

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‘The Race of Love’ movie arrives at the Cannes Film Festival

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The film has its world premiere on Friday 17 May at Cinéma Olympia

CANNES – ‘THE RACE OF LOVE’ arrives at the Marché du Film of the Cannes Film Festival. The film, a romance, is produced by Enrico Pinocci and directed by Alfio D’Agata, with an international cast: Ciara Hanna ( ‘Stars Fell On Alabama’, ‘Stars Fell Again’, ‘Power Rangers Megaforce’), Thomas Gipson (‘Love’s Fast Lane’, ‘Burning Little Lies’), Blanca Blanco (‘Eye for Eye’, ‘Betrayed’), Letizia Pinocci (‘Mission Possible’, ‘6 Children & 1 Grandfather’) and Harmony McElligott (‘You Can Do Better’,’ Life Whack’).

The protagonists of the film are James, who’s single by choice, and Judy, whose work makes her relationships difficult and complicated. After a series of coincidences that bring them together, and more than a few twists and turns, their hearts start to open to each other.

The film has its world premiere on Friday at 6pm at the Olympia 2 cinema in Cannes.

It was shot in Los Angeles and around the evocative racetracks of Vallelunga (the main location), Misano, Rio and Monte Carlo.

Thomas Gipson, Blanca Blanco, Letizia Pinocci, Vincenzo Bocciarelli and Romano Pigliacelli will be at the screening.

Movie On Pictures is at the Marché du Film for distribution agreements for the film ‘The Race of Love’, after the success of ‘Mission Possible’, which was distributed to 83 broadcasters and 40 territories.

Upcoming films are: The Strength of Love (romance) currently in production, Against Time (action crime thriller), The New Joker (action crime thriller), All Need For A Kiss (romance), The Dog of Christmas (romance), and Falling in Love in Venice (romance).

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